Finding your competitors - for SEM and Adwords
-
Hi,
I wish to understand how do we exactly compete against our competitors.
Do you mean to say that I search for a set of keywords and if results show something else instead of my website these others become my competitors. Is that all?
Do I have a tool to see who my competitors are and how can I compete against them?
Please kindly advice
-
I am on with google adwords to find good users for our saas based products in developing countries. The product is mainly for doctors which we have on the cloud.
The tools I am using are adwords,google analytics and Seomoz. Anything else which might help me during this process.
-
Work on link building essentially. Get good authoritative site linking you which is not easy but here is a link you can use.
http://www.seomoz.org/article/the-professional-guide-to-link-building-2011
Good luck!!
-
Great I get that now.How can I have a good authoritative site. We've been in the online Saas business for 3 years now primarily in India. How can we work towards getting a good authoritative score?
-
Using the KW tool SEO moz will tell you how hard is it to compete for a certain KW( SEO difficulty%) but it won't tell who is your direct competitor.
Depending on how authoritative is your site, generally you want to choose KW that has a low or medium comp. If you have a very authoritative site you might want to try the High competitive kw.
P.S:This analysis is for SEO mainly and not SEM.
-
Cant SEOMOZ tell me the same. On the other hand what are the best keywords to bid for in adwords. The medium or low ones or the high ones?
-
Hi,
First you need to make a search for a specific keyword that your are targeting. When searching you will see who is on the first page. These would be your competitors. The more ads you see on the right and the more competitive the keyword is.
Another way to find which keywords are competitive, The free adwords tool will provide good data and will tell you if there is a low, medium or high competition for specific KW. Adwords won't tell you which websites are your competitors. On the other hand, SEM rush (not free) will tell you who is your competition and which keywords they are ranking for.
Hope this helps,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices: Mobile & Desktop Ad Design for Adwords?
Is it possible to have Google Adwords display different page versions according to whether an advertisement will be displayed on a mobile or desktop device? We are a commercial real estate brokerage based in New York City. Most converting website use desktop rather than mobile. We are considering advertising on Google Adwords. Is it possible to have Google serve a more elaborate form of desktop landing page but have Google serve a stripped down version to mobile users? The stripped down version would be created using Instapage. From a technical perspective how would we create a more elaborate desktop version and have Google distinguish between the two? In our experience, mobile converts much less. How much less should we bid for keywords displaying on mobile? Thanks!
Conversion Rate Optimization | | Kingalan1
Alan0 -
Reasonable Cost for Adwords PPC Set Up?
What is a reasonable cost to set up Adwords Campaign? This would include keyword research, set up of Adwords, set up re-marketing banners, creative and coding landing pages using Instapage. Lets say there are 3 ad groups and two landing pages per add group. Assuming the vendor is highly experienced and located in the United States, what is a fair price? $700, $1,000, $1,500? How about for the monthly management of the campaign? Let's assume advertising budget is $3,000. Is $500 per month reasonable, $800, $1,000? I do not want to over pay not under pay and am trying to determine a cost which is fair to both of us. Answers should be based on a US based vendor with native English and extensive experience with PPC. Thanks, Alan
Conversion Rate Optimization | | Kingalan11 -
Adwords landing pages with no site links
Adwords best practices say to focus landing pages on conversions, with no navigational links to the rest of your website so they don't get distracted. However, now that Google Ads in the SERPs look so similar to organic results, visitors may click the ads instead of the organic result because that's what they see first. What is the risk of turning off these visitors who come to a landing page with a form, instead of a way to navigate through the rest of your site? Discussion question: Trade-offs between a form-focused landing page and providing navigation to the rest of the site?
Conversion Rate Optimization | | JannetteP1 -
Keywords: Anybody know how to find which keywords your competitors are converting?
Hi Guys I'm ranking on page 1 for some pretty good keywords, in NZ and 1 for australia, slowing making it up the ranks for USA, however I can see that my competitors only use PPC, is there anyway I can see which keywords they are targeting and getting the most from? I'm now thinking perhaps I'm going for the wrong keywords: I don't have any access to SEM rush, and gathered that was one way to find these. Any ideas around this, or perhaps how to find which keywords I should be better targeting. Cheers
Conversion Rate Optimization | | edward-may0 -
Adwords shows clicks but no conversions in GA
Hi Folks, I was wondering if anyone has come across a similar situation, I have setup adwords campaigns and included these in my Google Tag Manager setup and deployed the GTM snippet to a clients site. In adwords I can see clicks (2,000+) however in Google Analytics I can see only a handful ot conversions. Is there anyway I can test/track a conversion to ensure that it is being processed and report correctly? Also within AdWords Conversion Tracking I have noticed that under the "Webpages" tab that pages other than the pages that should have the conversion code on them are listed. Have I setup my Adwords camapign or GTM tags incorrectly? Any and all feedback or insight would be greatly welcomed and appreciated.
Conversion Rate Optimization | | icanseeu
Regards,
Dave0 -
Using my Adwords budget
Hi, I have a huge budget for adwords but I only seem to be using about 1/10 of it daily. How to I go about using more budget but also keeping my conversion costs and % around the same? And should each campaign have its own set of unique keywords? Should these keywords never appear in more than 1 campaign? Any tips on maximising budget and increasing conversions would be great. Thanks
Conversion Rate Optimization | | YNWA1 -
Tracking Adwords Conversions for eCommerce ROI
I'm working with a rather large eCommerce customer who needs to be able to track their Adwords conversions for the purpose of determining the ROI of their Adwords campaigns. I've installed code from Google Adwords Conversions on their eCommerce page, but it doesn't seem to be calculating values correctly. Also, where would setting goals in Analytics come in to play if I'm trying to track the conversions of specific Adwords conversions?
Conversion Rate Optimization | | SmokewagonKen0 -
Reviewing my Adwords Strategy
Before I started working on Organic SEO, I did Adwords. Being that I am entirely self-taught with adwords, I am concerned that about what I might not know. From time to time I have looked for outside advice, but I never got very far. It seemed that I would be talking to a salesman, someone who knew less than me, or someone who was horrified that I had 7,500 tracked words. So I am presenting my methods here for comment. Each keyword I have used is placed into an exact match campaign, phrase match campaign, and broad match campaign. Exact match gets the highest bid, broad match the lowest. Every week, I cull new keywords from phrase and broad results. I also create negative keywords each week based on searches that are obviously not looking for my products. Over time, I get very few searches triggered from broad matches. Keywords are kept in ad groups that generally have less than 6 keywords. Acceptable conversion costs are decided based on product category. I have made an assumption that first position adwords results are too expensive (idiots overpay for them). I automatically reduce my bid 10% on any ad that has an average position of greater than 1.5. I automatically reduce my bid 10% on any ad that has a conversion cost greater than my target. I delete keyword that have a CTR below 1%. I generally require 300 clicks to make a determination. All ads have been endlessly split tested to the point I don’t split test them much now. I judged ads for both click through rate and conversion rate. End result: After 4 years of doing this, conversion costs are below target costs. Not sure what else I could do to improve it, but looking for ideas. Management of the system is pretty easy now, as well. Anything I am missing?
Conversion Rate Optimization | | EugeneF0