Onsite Blogging Vs Guest Blogging
-
Hey all!
I have a limited amount of time allocated to writing instructional blog posts for my company. When I complete an article I can do whatever I want with it: pitch it as a guest post on an industry blog, or post it on my company's onsite blog.
I know there's not a magical solution regarding the percentage of time one should devote to guest blogging v. focusing on the company blog, but I figured I'd throw the conundrum out to the Mozzers anyway. In your opinion, how many of your writing resources should be devoted to guest posts, and how many should be devoted to maintaining the onsite blog? What if our onsite blog isn't currently receiving a lot of traffic?
Thanks!
Meg
-
Thanks, that really clears things up! For now, our main objective is traffic, so I'll keep the majority of my writing on our blog.
-
It really depends on what your objectives are? If your objectives are to increased traffic then adding content to your blog is a far better option.
**Benefits of adding content to your website **
-
Long tail keywords = lots of traffic
-
Possibility of links (if you provide great content, it could get links. Don't expect to get lots easily though, check out this question I asked about blog posts and links acquisition ratio's)
-
Permanent asset for traffic and links.
Benefits of Guest Blogging
-
One guaranteed link
-
Networking with other bloggers
-Bring some traffic from other sites that might have lots of traffic.
If you’re going to guest blog ensure to choose a website that has a massive user base of traffic. That wouldn't be achievable if you added it to your blog.
-
-
Every word of content that I write on the topic areas of my business is posted on my website.
I give nothing away.
I don't want to feed my competitors and create new ones.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Writing - it should be for the main corporate site, blog or for social media?
Hi There, I have my main site : example.com and a related blog https://blog.example.com/ My management does not believe frequent content posting on the example.com My Queries 1- Will it help boost ranking of **example.com **if we share frequent content on our blog https://blog.example.com/? How much impact it has? 2- Every body says content is the king, Ok fine, but when you are not allowed to share it on the main corporate site, then where to share it? Blog and social media sites? please help. 3- We are in a business where clients do not bother to go on sites and read, so in this scenario is it correct to say that you hav to create the content for search engine consumption even when your clients dont need it/or have not in the habit of reading it? Hope somebody will enligten me caught in catch 22. Regards Tanveer
Content Development | | Sequelmed1 -
How to promote your blog content
Hi there, we've been blogging for a while now. Some of our content ranks quit well, other posts don't seem to be ranking at all. The weird thing (I think it's weird...) is that we recently published a post and focussed on a phrase that competes with over 400 million indexed pages, and after 3 weeks we're on page 3, and for other posts with only 2.5 million indexed pages we rank past page 5 (ok, this post is already 1,5 year old, does this matter?). To give you some background info, we moved our blog in January in a new subdomain, and redirected the old url's, but didn't actively promote the old posts. Would promoting the old articles through social media help us boost the rankings for these articles (the articles are "best practices", "how-to's", ...). Where / how do you promote your content after you published it on your blog? I find it hard posting in LinkedIn groups related to finance while I have the "online marketing manager" title on my profile. Why would a finance professional read an article shared by a marketing dude? As LinkedIn's API doensn't allow to post into groups anymore, do you actually go through all your relevant groups every time you publish a new blog to share the article?
Content Development | | jorisbrabants1 -
Loads of Blog Search Results showing up in SERPs - What's the best way to remove?
Our client has a good number of results showing up in SERPs that are search results pages produced by Blog posts. Unfortunately all these results have exactly the same Title tag and it has nothing to do with the blog content which means they are unlikely to help us much. We can’t create a 301 redirect because there is no page to redirect. There is no blog page we can re=canonical to either. The content on these pages is a short list of blog posts by each author. They are not true “Author” pages that would have a URL structure like this: your company.com/author/joeblow Our plan is to use GWMT's URL removal tool to request remove of these pages. (and then try to stop new results from being created) We are doing this to get low-value content out of the SERP. Is there a better way to remove these search results? Any drawback in removing them in GWMTs? Thanks.
Content Development | | RosemaryB1 -
Any help on best practices to move blog domain?
Hi, I am going to move my blog hosted on wordpress.com to a folder under mysite.com. (e.g. mysite.com/blog/). I start to think after the blog has gone live there will be duplicated content issue because I am going to import my posts in last 2 years onto the new location. I what way can I avoid that happen? Can I set something up (e.g. 301 redirect) in my current wordpress.com account? Any advice. Please help! Thanks
Content Development | | LauraHT0 -
Locating Guest Blogging Niches
Hey Folks, Does anybody have advice on tools I could use to locate blogs on specific topics? My plan is to approach the webmasters and offer guest blogging services. I know I could just do a google search for something like "KEYWORD blogs" but I thought I'd see if there is anything more sophisticated out there. Thanks, Rich
Content Development | | Rich-O0 -
Best place for a blog blog.mydomain.com or mydomain.com/blog
We have used blogs on a good number of client sites and always got good results from having them. However do you feel its best to have a blog as a subdomain or included in the site ie blog.mydomain.com or mydomain.com/blog
Content Development | | tempowebdesign0 -
How to make blog show in Google Trends Blogs Section?
Hi Guys, Is there something that I need to do to make my blog posts appear in the Blogs Section of Google Trends? I've noticed that there are blogs whose latest posts appear on the Blog section of Google Trends and would also like my blog to appear there if possible. Thanks in advance...
Content Development | | Trigun0