Adwords traffic estimator tool

[shanky1]

I tried looking for traffic estimates -

attached is a screenshot - http://imgur.com/rTlUw

I need help in analyzing if the Daily Clicks which shows .08? what does this mean that not even 1 click can be accomplished for this keyword if I put it under the adwords campaign?

Can anyone explain that to me please. Also how exactly do I keep track of CTR how will this influence my campaign

[shanky1]

Thanks there.

Also would like to understand how to get some good keywords to put into my adwords campaign. Having different landing pages for each campaign is this possible?

I decide to manage 2 different country locations via 2 campaigns - so I think 2 different landing pages should suffice?

Also would appreciate understanding how did the average daily be = 5 days. I mean is there some forumla to calculate avergae daily clicks.

What about CTR? once a user clicks the add and lands on the page it becomes click through rate? Or I am wrong here. I need to understand exactly how these terms hold value - can you suggest some good read throughs or videos. Blindly searching is always there but suggestions from those who have already done this would really help.

Thanks kindly.

[BenFox]

The 0.8 is the average daily clicks. So if you have 4 clicks over 5 days your average daily clicks would be 0.8.

You can keep a track of your CTR through the AdWords interface.

CTR is actually massively important to your campaign as it affects your quality score. Basicallly a higher quality score will decrease your average cost per click and improve your average ranking.

There's a good video about quality score  here http://www.youtube.com/watch?v=qwuUe5kq_O8

Pro tip - grab a coffee before watching it.