Building Site Authority vs. Link Building
-
Hi,
I just watched the recent Whiteboard Friday, and I have one question. He talks a lot about "Building Site Authority". Is that just Link Building, or is it something else?If it is Link Building, does that mean that exchanging (3 way, or non-reciprocal) links with other "relevant" and good sites still works, as long as you use your brand name and/or url in the anchor text?
Or did I misunderstand. Is "Building Site Authority" something entirely different from Link Building?
Sorry if it is a basic question, I just want to make sure I understand the difference if there is one. Thanks in advance!
-
They have local chapters. I believe you can order over the phone, but here's their online form: http://www.la.bbb.org/Apply.aspx
Make sure to make yourself sound SMALL, okay? Because the larger your company is, the more they charge.
-
Hi Francisco,
Thanks for the advice. I am actually looking into those directories and plan on listing in all of them. I am just working on a major redesign of the site, and want to wait until that is out before submitting them for approval.
One question with regards to the BBB listing. I went to their website, and it looked like I had to go to an office to get registered. Is that the case? I ask because while I am American and pay taxes for my online business there, I actually live oversees. Or is the whole process done online?Thanks again for all your help.
-
If you're going to buy links, you better buy one from a reputable site like BBB, Business.com, Yahoo Directory. Companies like AT&T have these links. Spammers and Scammers don't want to waste money on these. I have been using BBB for a while now and it has provided great credibility over the competition.
Not all inbound link are created equal. One link coming from BBB can be much more powerful than 100 blog posts.
-
Hi Nakul,
Thanks a lot for the clarification. It did actually did give me some ideas that I am going to try. I noticed from your tag that you work for a top 50 retailer, so I hope you don't mind another question. Is this kind of strategy feasible for a small business?
It is just me, and one programmer on staff (in the online/marketing part of the business). I was/am a computer programmer myself and could probably do most of what you mentioned, but I don't know if just 2 people could do it in the volume necessary to be competitive in a "moderately" competitive field.Do you or anybody else have any experience, or even anecdotal stories, about people who have been able to achieve this?
Thanks again!
-
Think of building site authority very similar to brand building. How did "Coke" or "Pepsi" become a brand ? Then think about Online Only companies, how did they become a brand ? Essentially take all sorts of things in the offline world to the online world and that's essentially Brand/Authority building online.
Anything and everything that spikes discussion around your domain name, brand and your website contributes towards Site Authority. Facebook Links, Pinterest Pins, Mentions/Cittations in online news, articles, websites. Think contests, infographics, link bait.
One way or the other they will lead to links and is in some form or the other... link building. But it's definitely not the link building you are talking about (3 way, or non-reciprocal).
I hope this helps / clarifies and ignites some ideas/thoughts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best review sites for SaaS vendor
My client is a SaaS developer and I would like to begin some review acquisition activity. Just wondering if there is any knowledge out there with regards to what review sites google scrapes or uses as an indicator for such products (Yelp and Yellow pages not too helpful in this scenario). I have narrowed down Capterra, G2 Crowd and GetApp as having a good following - but any insights would be much appreciated.
Branding | | P.Myers0 -
Changing domain name, witch is better - brand name.com vs keyword + brand name.com?
Hi, I just made one decision and now I'm bit worried, if I did right one. I hope that you can give me feedback and advice regarding it. I'm in hookah market, so I do not have any possibilities to buy adds, so SEO is really-really important to us. I know a lot of things what has to be done to perform better, but currently I have just few really important questions. In international market the main keyword is "hookah" and everything related to that. We are small company and our brand is not that well known and do not have high volume traffic on website. Hookah in front of that we tough will give better understanding to audience about what is the page. Which domain name is better for SEO and also branding purposes? Currently we were using the first one without keyword, no we switched to the second one (just about week ago). https://hekkpipe.com https://hookahhekkpipe.com Regarding it, some really important questions: Would the longer version of domain helps us better rank with important keywords to us or not? When we will write good content, which domain is more likely shared? I'm bit afraid that first one and that we made a mistake changing the domain name. When the 1st one, then how big difference does it potentially make? Thank you
Branding | | Karel_K0 -
Revisited: The subdomain vs subdirectory question
This has been much discussed before, but I would like to bring it up again in a specific content. I was wondering what people think about choosing between the two (subdomain vs subdirectory), when adding new 'channels' to a digital media platform. The two examples that I have are both very smart companies, that very recently went different route for the same challenge. I'd like to hear some pro's/con''s and any input you might have! The exapmles are: Vice: the main site is Vice.com, and they have begun to add a ton of new 'channals' or topically specific content (e.g. news.vice.com, noisey.vice.com, munchies.vice.com etc). Mic: the main site is Mic.com and they have been adding new channels in sub-directories: mic.com/arts, mic.com/world, mic.com/music Thanks!!
Branding | | stacksnew1 -
EReleases vs. ?
I've been using GravyTrain.ca for my press releases over the past year but it appears that they're no longer in business, as my last order was not processed, and emails are not being answered, despite them taking my money. Anyway, what I liked about their service was that they used both PR Newswire AND Marketwire. Are there any other companies out there that do the same? Offering distribution through multiple partners? I've been looking into eReleases. And although they only distribute through PR Newswire, they also have their own list of journalists. Anyone have any experience with them?
Branding | | JABacchetta0 -
Can i link my rel=publisher to a number of relevant microsites ?
We have linked our Google plus company profile to our main website and setup a rel=publisher authorship which appears and works fine in the SERPS as we regularly create Google plus posts about our industry and products. We also gain some good traffic through some of our smaller product specific micro sites so i wanted to setup our publisher markup for these also as some of our posts are relevant to these products. I setup the rel=publisher on one of these , but the Google snippet testing tool says that the rel publisher is unverified. Is this Google's way of saying i cannot use the same Google plus company profile across multiple sites My question is: Does Google not allow you to display the same Google plus rel publisher profile for multiple websites ? or is the there a problem with how i am marking up my micro sites ? has anybody tried this ?
Branding | | Antony_Towle0 -
Is duplicating video across several sites a bad thing?
Hi, We have a fairly successful YouTube Channel where we create unique and helpful videos that are related to our core business activity. When we create these videos would you consider it a bad thing to not only post them on YouTube but also a couple of the smaller sites such as Metacafe and Dailymotion? Sending to multiple sites would possibly achieve more total views but would this kind of duplication potentially be harmful to the overall success of the video and have a knock on effect when it comes to how it ranks in Google? Thanks for your help.
Branding | | ChrisHolgate0 -
Need to create more profile pages for my brand, any suggestions for strong sites that will rank high? Done the obvious ones like Twitter, FB and Linkedin
I am looking for sites that will rank high in SERP's for my brand name, any suggestion would be great. I am not looking for links from these sites.
Branding | | PottyScotty0 -
What tools do you use to submit a site to local yellowpages?
Hey all, two part question for you. Do you use any tools to automatically submit websites to local yellowpages (example: http://business.intuit.com/directory/marketing/100_syndication_sites.jsp)? and if so, what one and why? Are there any dangers to doing it this way? It seems that this might save a lot of time and be incredibly helpful to manage your brand profile pages in a centralized location. Also some tools that I am seeing incorporate brand monitoring (which you can do through a variety of tools I know). Anyways, thoughts? comments? tips?
Branding | | prima-2535090