Current on-page best practices
-
Given all the recent talk about over optimization, when was the last time SEOMoz updated the on-page report card tool?
Rand wrote an excellent piece on Perfect On-Page Optimization (which is great, and thanks) in summer 2009. Is that still best practice 3 years later (and post-Penguin/Panda)? If not, has the SEOMoz on-page report card tool been updated to reflect current thinking for on-page best-practices?
I know the higher level concept is "write for humans, not for bots" but if you can do both (and not create an unreadable seo-frankenpage) then why not? Does getting an "A" grade wreak of over optimization now? Should I use the key phrase at the start of the title, h1, and strong (or bold) elements on a page? Should have an image with file name and alt text equal to (or containing at the start) the key phrase?
-
Great idea! That would make our job a lit easier.
-
Thanks Mike! That's a cool idea. No plans for anything like it as of now, but we'll definitely keep it in mind. Thanks!
-
Ok. Thanks.
Kind of related feature request: For off-page factors, like backlink profile, it would be nice if OSE grouped the anchor text of backlinks into categories to give you a rough % of these:
- exact match
- variations of exact match
- brand
- variations of brand
- url + variations of url
- random (click here, visit, etc)
So we could see at a glance (for a given keyword) if a page had an unnatural looking (over optimized) backlink profile.
You could also integrate this with your Report Card feature... in addition to giving a grade for on-page factors, it would be cool if it could give you a grade for off-page factors. If that's too hard then just put the functionality into OSE.... Thanks.
-
Hi Mike,
We have actually been working on updates to this recently which we plan to add in along with quite a few other updates later this fall. That said, things didn't change too much. We made some updates for clarity of a few issues and the importance of some things has changed a bit, but for the most part I agree with Steve, the fundamentals hold true.
Thanks!
Miranda
-
That stuff is the fundamentals which still hold true in my opinion... the report card never encouraged over-optimization and the stuff within it is still relevant today in my opinion. An A Grade is certainly not over-optimized... really the whole over-optimization thing has been around for a long time it's just there's a lot of buzz about it at the moment, but when it comes down to it, it's still just the same stuff but maybe a little stricter... so as long as your not keyword stuffing, etc... or breaking any of the other old rules from back then, then you're still not breaking them now
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Question, Directory Listing Text Best Practices
I have been doing some reading on directory link anchor text and it appears the best practice for 2018 and beyond would be to build your brand. For Example Sue's Shoes and her website is shoesbysue.com Directory Anchor Text As Follows shoesbysue.com
Moz Pro | | brandon.grass
http://wwwshoesbysue.com
Sue's Shoes Now my question would be if you had a competitor site who was top position on google and ALL anchor text for all directories at leat 90% was Buy Shoes Here I do not understand how they are following best practices? What do you recommend to be safe.0 -
Filter Pages
Howdy Moz Forum!! I have a headache of a job over here in the UK and I'd welcome any advice! - It's sunny today, only 1 of 5 days in a year and i'm stuck on this! I have a client that currently has 22,000 pages indexed to Google with almost 4000 showing as duplicate content. The site has a "jobs" and "candidates" list. This can cause all sorts of variations such as job title, language, location etc. The filter pages all seem to be indexed. Plus the static pages are indexed. For example if there were 100 jobs at Moz being advertised, it is displaying the jobs on the following URL structure - /moz
Moz Pro | | Slumberjac
/moz/moz-jobs
/moz/moz-jobs/page/2
/moz/moz-jobs/page/3
/moz/moz-jobs/page/4
/moz/moz-jobs/page/5 ETC ETC Imagine this with some going up to page/250 I have checked GA data and can see that although there are tons of pages indexed this way, non of them past the "/moz/moz-jobs" URL get any sort of organic traffic. So, my first question! - Should I use rel-canonical tags on all the /page/2 & /page/3 etc results and point them all at the /moz/moz-jobs parent page?? The reason for this is these pages have the same title and content and fall very close to "duplicate" content even though it does pull in different jobs... I hope i'm making sense? There is also a lot of pages indexed in a way such as- https://www.examplesite.co.uk/moz-jobs/search/page/9/?candidate_search_type=seo-consulant&candidate_search_language=blank-language These are filter pages... and as far as I'm concerned shouldn't really be indexed? Second question! - Should I "no follow" everything after /page in this instance? To keep things tidy? I don't want all the variations indexed! Any help or general thoughts would be much appreciated! Thanks.0 -
ERROR: Too Many on-page links!
User wise, my product menu @LEDSupply.com is user friendly, but I'm concerned that it might be seen by crawlers as bad because of the TOO MANY ON-PAGE LINKS error I am getting in my moz crawl report. Is it really counting all the links in every drop-down menu? If so, is there are resource on how to fix it????
Moz Pro | | saultienut0 -
Domain or Category Links for E-Commerce Page?
I am trying to rank with my page on a major keyword for my E-Commerce store. Currently, I am ranking on page 4 in SERP:
Moz Pro | | soralsokal
mydomain.com/category-for-major-keyword Now when people like to link to me, what should I do? Shall they link to: mydomain.com or mydomain.com/category-for-major-keyword What brings me more in terms of ranking for that keyword with my category? Thanks, Robin1 -
Duplicate Page Title error for an eCommerce store !!
I currently launched my eCommerce startup hosted in Shopify and linked with MOZ. From my first Crawl Report I am getting 580 Duplicate Page Title i.e. all my Collection page have the same title. I have googled and have been checking the MOZ community but cannot find a fix to it. Some of the URL's are - http://www.onlypetstore.com/collections/all http://www.onlypetstore.com/collections/all?page=10 http://www.onlypetstore.com/collections/all?page=100 http://www.onlypetstore.com/collections/all?page=101 http://www.onlypetstore.com/collections/all?page=102 http://www.onlypetstore.com/collections/all?page=103 I am new to SEO and any suggestions will be a great help to me.
Moz Pro | | OnlyPetStore2 -
Aren't domain.com/page and domain.com/page/ the same thing?
Hi All, A recent Moz scan has turned up quite a few duplicate content notifications, all of which have the same issue. For instance: domain.com/page and domain.com/page/ are listed as duplicates, but I was under the impression that these pages would, in fact, be the same page. Is this even something to bother fixing or a fluke scan? If I should fix it does anyone know of an .htaccess modification that might be used? Thanks!
Moz Pro | | G2W0 -
How do you assess how strong the page is at number one already?
Would it be a question of trawling their site for their keywords and content? Are there tools that find their weaknesses? Does a campaign against a top ranking site simply come down to cost and writing content that competes for the keywords - if they already have strong on and off page, link building and multiplicity in place?
Moz Pro | | dseo2410 -
Why would the SEOMoz Page analysis pick up exact keywords used in page title and text?
Hi, I am trying to optimise this URL : www.adaptiveconsultancy.com/ecommerce/features/advanced-ecommerce with the keyword being 'advanced ecommerce' With the 'On-Page Report Card' from SEOMoz that the exact keyword isn't featured in the page title or text, but it is in there. Why would this not be picked up? Thank you in advance,
Moz Pro | | adaptiveconsultancy
M0