How Do I Make My Google SERP "SiteLinks" more relevant?
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I have a shopping website with thousands of products, and the sitelinks that google has chosen for me (for a long time) are random product pages, which makes no sense to me.
I do not emphasize those products on the home page, and I have a sitemap that clearly lists the directory of all the categories. I also added a "nofollow" attribute to almost every link on the home page that is not important.
These products in the site links seem completely random and there isnt even a sitelink for "about" or any of the footer content! What gives?
Also, my sitelinks never updated to the new, better version. Any suggestions?
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I've got a couple of recommendations.
First off you can demote a site link in Google Webmaster Tools. You can find the option in configuration/sitelinks. Although Google is obviously assuming that the pages with current site links are important somehow so it might be a good time to recheck your site architecture.
Secondly you should probably remove the no-follow attribute from internal links on your homepage. They won't be having a beneficial effect and could negatively impact how search engines view certain pages on your site.
Hope that helps.
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