Local Flower Shop Needing Better Rankings Fast??
-
We run a family-owned flower shop that used to be #1-5 in several areas in Google a couple years ago.
Now it seemed with all of the Panda, Penguin and other updates in Google that we have become almost Non-existent online. We used old Link-building tactics that are no longer good like before.
We have a regular Wordpress Site/Landing Page and an Ecommerce website. The Landing Page used to rank first page all the time (now it's not ranked) and now the Ecommerce site shows up more often. But still nowhere where we need to be.
We just need to get ranked on Google Places and/or first page in Google again.
Please assist with strategies, systems or ideas??
Thank you,
Luke
-
Hi Luke,
There's certainly not a quick answer, especially if you've been penalized.
#1 thing I would do is claim as many local directory listings as possible and make sure your site is properly localized from a keyword stand-point.
I've worked with lots of local florists, and still do, including my own wife's shop. I'd be happy to have a look for you.
Duane
-
If you can nail down a date that you saw a specific rankings drop, it would help to diagnose the issue - 24th is when Penguin rolled out. I believe the most recent Panda version happened on the 19th. Anything before that may have been Panda, too.
Would you be comfortable sharing the URL?
-
Bede,
They had been up and down but relatively #1-3 for a year or so. Then I think it was close to around the same time Google did all the Panda updates. Now since the Penguin update none of them consistently show on Google. It seems like every other day there is a differant website that is #1-5.
-
Out of interest, when did your rankings drop?
-
Thanks Mark. I have done all of those SEO efforts in the past and was #1-3 on Google Places, but now I'm no longer there. I have contacted you though about the referral.
-
I will check to see if I have any messages from Google. Thanks.
-
Luka-
You need google places citations and reviews.
You need to make sure that your google places listing is SEO optimized; pictures; seo keywords; description; etc.
You need to do some offpage seo to counteract the old link building issues. Focus on geotargeted keywords in your specific area.
If you have multiple locations, make sure every location is listed correctly in google places.
Make sure your wordpress site is seo optimized.....are you using an seo plugin?
If you don't have the time and need some quick results I can refer you to a small firm we use that has fixed pricing and doesn't get paid until they get you ranked in google places....no brainer....
Hope this helps.
Mark
-
Start by visiting your Google Webmaster Tools account and read (and deal with) any messages from Google!
If you start from zero, make sure to deal with all "three legs" (1.Text, 2.Technical stuff and 3.Links) of SEO and find a good IRTA guide or hire professionals.
/Regards Alsvik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Keyword
Hi! I am Amelia My site rank 5 keyword in united states show that Ahref's and I check in Moz but that shows 1 rank key word and Ahref's shows the 59 backlinks and Moz shows 5 to 6 backlink why that shows low keyword and backlinks that's my site problem or Moz issues. Check My website and tell me issues.
Moz Pro | | Oiebyut0 -
What is the difference between my pages' keyword rank and keyword-specific SERP?
I've been tasked with identifying high volume keywords for products our company sells and optimizing our copy and listings to rank higher on Google. The Keyword Explorer and On-Page Grader have been fantastic for this, but as I write my reports, i'm not sure whether SERP or Moz's keyword page rank would be more accurate for reporting results and movement. For instance, one of our product pages ranks #12 for the highest (relevant) volume keyword, but when looking at the SERP analysis for that keyword, our product page actually shows up at #7 down the list. I've tried naturally searching in Google in case it was an issue of private results based on my user data but it seems to give the same result. Am I conflating two different tools? Or is the Moz rank just an estimate?
Moz Pro | | BJake0 -
We have a Wix site but I wonder if we would be better suited with square space
Our SEO has taken a hit in moving our website from homestead website builder to Wix this last year. 1,500 unique visitors a month to 400 on our website www.bestlifeint.com using much of the same SEO and content. I think 2 of our main issues now (site speed and SEO friendliness) would be addressed in the switch to squarespace. But I guess is it worth it? I do not think google likes the whole hash bang html5 ajax thing wix uses and our website relies heavily on good seo. Any advice? I am starting link building but it might be a waste if we switched the site and in turn changed all the page url's as wix uses ?! for it's pages. Just need some clarification ideas on getting traffic to our website, also SEO MOZ software is hard to use report card with wix. We also switched our ecommerce from homestead to shopify and this has been a good move. Shopify (our ecommerce actually gets more traffic than our website now. But the problem I feel is wix hurts our seo just by being on their platform. Seriously thinking of squarespace but feel we would have to start from scratch and just match some of the elements on current site. Any insight, ideas? Am I on the right path in my thinking? Should I just stick it out with Wix? Thanks. -Brian
Moz Pro | | SammisBest0 -
When is the new SEO moz Rank Tracker tool coming?
Anyone know when is the new SEO moz Rank Tracker tool coming? Getting a little flustered with the rank tracker tool, its bit annoying doing one by one. 😞
Moz Pro | | waheeed0 -
Has MozTrust predicted fall in Google rankings???
The definition of MozTrust is:
Moz Pro | | driansmith
"MozTrust is SEOmoz's global link trust score. It is similar to MozRank but rather than measuring link popularity, it measures link trust. Receiving links from sources which have inherent trust, such as the homepages of major university websites or certain governmental web pages, is a strong trust endorsement." That being the case it is quite disturbing that a number of websites have been hit very badly by the latest Google algorithm changes that did indeed have very respectable MozTrust rankings. Can I ask whether anybody has carried out any sort of analysis of MozTrust versus negative impact in Google rankings? The prediction would of course be that websites suffering from a lower MozTrust would have been hit quite badly by these recent changes.0 -
Why are my sub-domains ranking higher than my Root Domains?
I have just noticed that my sub-domains are ranking higher in Mozrank and Moztrust than the root domain - that seems nuts. Am I doing something wrong?
Moz Pro | | simonberenyi0 -
Need assistance with tool development using SEOMoz & Google APIs
I don't know where the right place to ask this is, but I work for an SEO agency, and we are looking for someone to help us with development of some tools utilizing the SEOMoz API and probably the Google API as well. Does anyone know where I could find a person with some previous experience with development using these APIs? We've had poor luck just trying to use a developer without specific experience in this area or at least some SEO knowledge. If you're a developer and would like to talk with us, you can contact me directly if you prefer, rather than post your contact info publicly, but I welcome any helpful thoughts or ideas regarding development of SEO tools. Thanks,
Moz Pro | | BandLeader
John
jmaher [at] mcdia.com0 -
"Wed" flag in the ranking repport
Hi seomoz, Sorry to bother you with that "noobie" question but i was wondering what can the wed flag" mean in the repport ? A crawl just ran this morning so i guess it's not some kind of calendar "issue" unless the crawl don't run on every keywords ?? Thanks for the enlightenment 😉
Moz Pro | | mywebshop0