Local Flower Shop Needing Better Rankings Fast??
-
We run a family-owned flower shop that used to be #1-5 in several areas in Google a couple years ago.
Now it seemed with all of the Panda, Penguin and other updates in Google that we have become almost Non-existent online. We used old Link-building tactics that are no longer good like before.
We have a regular Wordpress Site/Landing Page and an Ecommerce website. The Landing Page used to rank first page all the time (now it's not ranked) and now the Ecommerce site shows up more often. But still nowhere where we need to be.
We just need to get ranked on Google Places and/or first page in Google again.
Please assist with strategies, systems or ideas??
Thank you,
Luke
-
Hi Luke,
There's certainly not a quick answer, especially if you've been penalized.
#1 thing I would do is claim as many local directory listings as possible and make sure your site is properly localized from a keyword stand-point.
I've worked with lots of local florists, and still do, including my own wife's shop. I'd be happy to have a look for you.
Duane
-
If you can nail down a date that you saw a specific rankings drop, it would help to diagnose the issue - 24th is when Penguin rolled out. I believe the most recent Panda version happened on the 19th. Anything before that may have been Panda, too.
Would you be comfortable sharing the URL?
-
Bede,
They had been up and down but relatively #1-3 for a year or so. Then I think it was close to around the same time Google did all the Panda updates. Now since the Penguin update none of them consistently show on Google. It seems like every other day there is a differant website that is #1-5.
-
Out of interest, when did your rankings drop?
-
Thanks Mark. I have done all of those SEO efforts in the past and was #1-3 on Google Places, but now I'm no longer there. I have contacted you though about the referral.
-
I will check to see if I have any messages from Google. Thanks.
-
Luka-
You need google places citations and reviews.
You need to make sure that your google places listing is SEO optimized; pictures; seo keywords; description; etc.
You need to do some offpage seo to counteract the old link building issues. Focus on geotargeted keywords in your specific area.
If you have multiple locations, make sure every location is listed correctly in google places.
Make sure your wordpress site is seo optimized.....are you using an seo plugin?
If you don't have the time and need some quick results I can refer you to a small firm we use that has fixed pricing and doesn't get paid until they get you ranked in google places....no brainer....
Hope this helps.
Mark
-
Start by visiting your Google Webmaster Tools account and read (and deal with) any messages from Google!
If you start from zero, make sure to deal with all "three legs" (1.Text, 2.Technical stuff and 3.Links) of SEO and find a good IRTA guide or hire professionals.
/Regards Alsvik
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why am I ranking high for a keyword that is nowhere on my page?
There is a specific keyword phrase that I am ranking in the top 10 search results for. When I run page optimizer in Moz, my page is given a score of 73 and I'm predictably told I need to include this keyword somewhere on the page. This specific keyword phrase is not included anywhere on the page - not in image files, image alts, anchor text from inbound links (that I can find), text content, meta-titles or descriptions - it's nowhere. Meanwhile, a keyword phrase which Moz' page optimizer tells us we are scored 96 for we aren't even in the first three pages of search results for. What's going on here? On the surface, this seems to be telling me the Moz page optimizer is kinda...broken? Why am I ranking in the top 10 for a keyword phrase nowhere on my page? Thanks in advance for any help.
Moz Pro | | Closetstogo0 -
Need Help with www and non-www redirect
Hi everyone, I've been looking around the forum and found some similar topics but none of them have solved my problem. Anyway, I'm new to SEO and found that when I use Open Site Explorer for the www version of my site I see the links directed to my page, but none of my twitter stats show up. When I do the same for my non-www version. I see my twitter stats, but no links. Facebook seems unchanged. Also, the Page Authority is much higher for the www (I assume because of the links) It is my understanding that it doesn't matter which version of the domain is used, I just need to pick one and stick with it (on Google Webmaster Tools, etc.). And that I also need to do a 301 redirect for the version that I'm not using. The issue now is that I have a 301 redirect, and when I type in my url in any version (http, https, www, non-www) it all redirects in the browser without issue. So i know users are getting to the right page, but the Open Site Explorer still sees them as 2 different sites. My concern is that if Open Site Explorer sees it this way then Google may see it this way as well and I could be missing out on potential rankings. I'm currently doing the redirect in the .htaccess file. The redirect looks like this: RewriteEngine On
Moz Pro | | opstart
RewriteCond %{SERVER_PORT} 80
RewriteRule ^(.*)$ https://mydomain.com/$1 [R=301,L] Any Ideas on what I need to do to properly 301 redirect the site so that my preferred version can get credited with the links,twitter, and Page Authority stats? Also, I'm using wordpress and it has the URL set to the non-www version of the site. However, I think I would like to change this to the www version because most of the links are directing to www, and I also think people are more familiar with that format. Anyway, sorry for the long post. Any help would be greatly appreciated. Thanks.0 -
How to rank for multiple keyword phrases
Hello everyone! My website is smartyprogrammer.com. How do you go about ranking for multiple keyword phrases? Using the Site Grade Tool, I rank really well for one keyword phrase, like "Smarty Programmer", but then rank really poorly for another phrase like "Smarty Tuner". However, if I change my titles and all my wording towards "tuner" instead of "programmer", it seems like it will make my content either be spammy sounding, or I'll starting lacking in the "programmer" department. Is it best to just create a separate page to rank for "Smarty Tuner"? Or what is the best way to go about ranking for multiple important keyword phrases? Thanks everyone for your help!
Moz Pro | | dieselprogrammers0 -
Competitor Ranks Highly Despite LOTS of Duplication
One of my Moz campaigns tracks my main competitor. I can't get over the fact that this competitor continues to rank well despite having thousands of duplication issues while I currently have less than 10. Our websites are similar both structurally and product-wise. The two images attached include OSE comparisons for the keyword "kraft envelopes". My competitor ranks #2 for the term, while I rank #9. I don't get why! And again, looking from a top-level perspective, MOZ shows that my competitor's website is full of duplication issues and other problems while my site is healthy as a horse. All responses are greatly appreciated. QmSlfET.jpg 9CDny60.jpg
Moz Pro | | jampaper0 -
Capitalisation of campaign keywords - why does this affect traffic but not rankings?
Having accidentaly entered keywords into my campaign with both upper-case initial letters ("Product Design") and lower-case initial letters ("product design") I find that the rankings are, as expected, identical. However, the traffic generated by the keywords is markedly different. Does this mean that the two versions of the keyword should be treated like totally seperate keywords in future? Indeed, should I be entering all variants of capitalisation into future keyword campaigns (such as "product Design" and "Product design") if I wish to get the full picture in future? Any answers would be welcome. David in Scotland
Moz Pro | | ContactOnline0 -
Why do I see different ranking results for Bing and Yahoo?
If Bing is running the Yahoo search results then it seems to me the ranks for both Bing and Yahoo should be the same. So why are my SEOmoz ranking reports showing different positions for each?
Moz Pro | | Thos0032 -
How Long For New Keyword Rank Data?
I have a PRO account and added the initial keywords and got the immediate rankings for those. Then I added new keywords and those have not been updated. How long do I have to wait to get Keyword Ranking data on those keywords. I know it says they are updated every Friday, but does that mean I have to wait until next Friday for my first run of data on new keywords?? I ask because I have to present to a client before then and I require the data for that meeting. Any insight is appreciated.
Moz Pro | | mc418720 -
Ranking history lost
Hi there, It seems I have lost all the ranking history on all my keywords. I have only checked two campaigns - kodega.de and weddingrings-direct.com and none of the keyword show any historical movement any more, something I found very useful. Please let me know if this is just a glitch or if something has really stopped working as my account has been up and running for quite some time now. Many thanks, Julian
Moz Pro | | Kate19820