[Feedback Wanted] Building exact match anchor links for awkward phrases
-
We all know that exact match anchor text is sill a key factor in ranking well on the engines, but how do you build links for awkward phrases like.
**ppc london **
**architects new york **
**accountants new york **
The Bio Solution
I know one solution might be to include the anchor in your bio after the company name like:
_Luke Skywalker works for DeathStar Accounts New York and often blogs about fishing, playing golf and kissing his sister. _
Are Some Key Phrases Too Spammy
But say for example you want to link in the content, obviously you can phrase things differently and make it sound "ok" and probably "acceptable" but it still sounds a bit rough when it reads like this:
"We performed a review of all the accountants london and found them to have worse Excel skills than my grandma."
Obviously this would read better as:
"We performed a review of all the accountants in london and found them to have worse Excel skills than my grandma."
Possible Options:
- Just deal with it, the blog owner will let it slide more than likely if the rest of the content is useful / quality.
- Change the anchor slightly so its not exact match e.g "accountants in london" and optimise the page for "accountants london"
- Choose another phrase that reads better and has fewer monthly searches
If anyone has any ideas, suggestions or feedback I would love to hear them.
-
Are you looking for Architects, New York? Our new guide for 2012 has just been released.
There are usually ways to work this stuff into content but as Nakul said, variance is key.
-
I would suggest using combinations of option #2 and #3. Basically using keyword variations as well as secondary phrases. You should never be dependent on 1 phrase, because not everybody searches like that and every person searching using a variant keyword is still a potential client.
Also, surrounding text helps as well. So if your links (internal and external) are like:
"PPC Management Services by XYZ in London" where XYZ is the anchor/brand name.
Varying anchor texts, not just 10/20/50 links for your primary phrase. That's not natural links.
Makes sense ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link building
ok mozers i have a few questions. I am starting a new seo campaign and i want to target traffic for "how to make money on autopilot" Question 1. when it comes to link building i have seen some articles saying that i should not send all of my links to my landing page at once but to send links to my backlinks then index then using tiered link building. Is this a must or not? will i get penalized if i build 20 targeted links to my landing page in 1 day, lets say 20, pr7-9 domains? or should i tier it out and link maybe 5 pr9 domains to my landing page, then link 10 pr5 domains to each of those 5 pr9 domains and maybe link 20-pr1 domains to each of those tiered 2 pr5 domains? eq: Tier 1 = 5 PR-9 Tier 2 = 50 PR-5 Tier 3 = 1,000 PR-1 Question 2. Is their a certain amount of backlinks i need to use in order to out do my competitor? or does it just matter on the metrics of my backlinks? and when it comes to indexing these links do i need to index just the 5 pr9 links? or do i need to index all of them? or should i just index the landing page through google webmasters tools and hope it indexes all connecting pages? will doing any of these get my landing page indexed faster in order to rank faster? Question 3. Types of link building. Ok i am targeting guest blogs, wordpress sites, etc to put a link on. Should i focus on smm 'social media marketing' as well? or can i just focus on the traditional seo tactics first? Question 4. Keyword research. ok so my blog post is 'how to make money on autpilot' and from my keyword suggestion tools it picked up a list of keywords suggestions to target. Competition ranges from low to high, search volume ranges from 10 to 1900 visitors per month, after organizing the most relevant keywords to add to my campaign should i target each of the these keywords by creating a link building campaign for each one and target it to my landing page or use it as my 2nd or 3rd tier? those are the questions i really have for now. Here is my blog post http://www.vemomedia.com/how-to-make-money-on-autopilot/ Please feel me in on what i am needing to do in order to get some ranking and on how to run a link building campaign the correct way. Thanx in advance!
Intermediate & Advanced SEO | | djgbshows1 -
Should We Link To Our News?
We just started an "In the News" section on our webpage. We are not sure what would be the best for SEO purposes. Should we link to the news websites that have the stories about our company, even if they have no link bank? Or should we just take screenshots of the news article and only link to articles that link back to us (this is what we a currently doing)? Here is our news page, http://www.buyautoparts.com/News/
Intermediate & Advanced SEO | | joebuilder0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0 -
Subdomain Metrics Links??
I have been analysing my companies website against our competitors and we beat them hands down on everything apart from the total links in the subdomain metrics. Our competitor jumped above us a couple of months ago to grab the number one spot for our industries most valuable keyword. They have had a new website designed and after looking at the source code and running it through SEO MOZ in comparison to our site I can't see how they have manged to do it. We beat them hands down on all factors apart from subdomain metrics > Total links where they have twice as many. When it comes to Page Specific Metrics and Root Domain Metrics we easily beat them on all factors. Does anyone have any ideas what I need to do to improve the subdomain metrics? Thanks
Intermediate & Advanced SEO | | Detectamet0 -
Internal anchor text
Hi, I'm not sure what approach I should be using with my internal anchor text. Ideally I would like to rank well for about 3 keyword variations, so what I am wondering is is this achievable through judicious use of onsite anchor text? What I'm trying to establish is whether I should focus on just one term throughout and never vary? Or, should I go for a variety of all 3 keywords? Should I go for a wide variety of semantically similar phrases. Where are the most important places for this anchor text?
Intermediate & Advanced SEO | | Cornwall
E.g. home page, main nav, text links within articles? Should I try and use the full term in my navigation. E.g. instead of using
Pink | Blue | Green
should I go for
Pink widgets | Blue widgets | Green widgets Any suggestions, pointers to useful articles would be very much appreciated. TIA,
Chris0 -
PDF for link building - avoiding duplicate content
Hello, We've got an article that we're turning into a PDF. Both the article and the PDF will be on our site. This PDF is a good, thorough piece of content on how to choose a product. We're going to strip out all of the links to our in the article and create this PDF so that it will be good for people to reference and even print. Then we're going to do link building through outreach since people will find the article and PDF useful. My question is, how do I use rel="canonical" to make sure that the article and PDF aren't duplicate content? Thanks.
Intermediate & Advanced SEO | | BobGW0 -
Linking to bad sites
Hi, I just have a quick question. Is it very negative to link to "bad" sites, such as online pharmacies, dating, adult sites, that sort of stuff? How much does linking to a "bad" site negatively affect a "good" site? Thank you.
Intermediate & Advanced SEO | | salvyy0 -
Redirect on exact match domain to Brand domain question :)
Hi, If I have a website with the domain crazysocks.co.uk and a title tag 'black socks' would I see any benefit redirecting blacksocks.co.uk to crazysocks.co.uk, to give my keyword 'black socks' a boost in the SE's from the EMD. I see it loads where an EMD is indexed for its term but when you click the result it redirects to a branded domain. I personally cant see this being true but wanted to double check.
Intermediate & Advanced SEO | | activitysuper0