Ranking dropping for certain keyword
-
Hi There,
Just wondering what has happened to my rankings as I cant seem to understand it.
In the past week we've dropped from page 1 to page 10 for a certain keyword. The URL is also different that google displays - instead of displaying the individual page it now just links to the main domain.
All the other keywords have remained consistent and some have improved. The page is still in the Google Index if I manually search for it.
There hasn't been any dramatic change to the page except I've created a few links to it.
Have we been penalized by Google and is there anything I can do?
-
Ok so the domain is www.ensorbuilding.com
The keyword is "rubbercover".
The URL which used to rank until around a week ago is http://www.ensorbuilding.com/section.php/43/2/firestone-epdm-rubbercover-flat-roofing
I submitted to a few directorys, not many maybe 5-6.
On my home page I did have the keyword in the META keywords and the Title tag but have removed them to avoid cannibalization as you mentioned.
-
Could you give the actual keyword and domain name?
-
Is there keyword cannibalization between the home page and the intended page for that keyword? Meaning are you referencing the same keyword in title tags, content, etc? Its possible the home page always was on page 10 for that keyword but you're only noticing it now that the other page has dissapeared from the rankings.
What kind of link building did you do?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Ranking
I'm working on a page for couple of months now and try to rank for very competitive keyword. I have reached position 12 and it's 97% optimized, the sites keeps going up and down between position 10 & 13. I already changed content a couple of times and already created a few links with the targeted anchor tags. However I'm scared if I create more links it will be penalized. What do you suggest? Should I create more links with the targeted anchor tags or should combine the keyword in anchor tags with other words? Loading time, title, descriptions, content everything perfect optimized.
Link Building | | bill3690 -
Will feeding a blog through a widget onto a wix site help rankings?
I have a client I am writing blog content for, however his site was recently redesigned on wix html5. They offer no native blog. I have used a widget to embed blog from another site, however does this help seo in any way? When people share on social media, etc., it is linking the embedded page, not the clients site, right? So it would not be giving any link juice to site. It also doesn't help for organic search of content if it is embedded, is that right? I have been racking my brain trying to figure out how to overcome this issue. Would creating a "faux" blog on the Wix site work (as in multiple pages that I would then categorize and link to each other to navigate like a blog myself)? Wix looks like it has page length maximums too, so I'm not sure how I would get around that. It is also clunky to share on social media without a "share" button for viewer, but perhaps I am mistaken. Is that a ridiculous solution? What have other people done to deal with this issue and get better rankings with Wix platform? Thanks in advance for any input! I'm feeling a little frustrated with what to do.
Link Building | | Quill_Quotient0 -
Build links to home page or internal to rank internal pages?
I understand that naturally people link to the home page and internal pages - probably the home page more often than not. In order to build a natural looking link profile I also understand that I need a variety of anchor text, brand and url links. Should I be building links mainly to the home page with only a few to internal pages? Ultimately I want my internal pages to rank for specific terms so in my head it makes sense to concentrate my link building effort to internal pages but that would seem unnatural to google I'm sure. For arguments sake if I only built links to the home page with a mix of the anchor texts described above would these internal pages rank eventually anyway as 'link juice' flows throughout the site? Or is it an absolute must to build some links to internal pages. Could a page rank for a keyword without having any links to the site with the keyword anchor text (simply url links) based on the page title/content? Also what is a good ratio of home page to internal links? I would assume around 10:1? A lot of questions I know but I'm confused as to what will be the best strategy.
Link Building | | SamCUK0 -
Drop in rankings after gaining new link
Hi everyone I have seen an odd trend in my rankings over the past 6 months that I would like to hear your experiences about. Everytime a get a new link I see an imediate minor drop in rankings only to bounce back to a higher level tah before. Has anyone seen a similar trend in their rankings and what might be causing it? I have made no changes to the site during the link building process.
Link Building | | AndersDK0 -
Keyword variation.
Hello dear community, I'm just starting to really understand how seo and in-page optimization works that to SEOMoz. I have done alot of seo for my other pages in the bad way expecting great results which acually hurt me more than help 😞 So right now I'm working on application which takes screenshots of your desktop and upload small files on the portals you select. I have done the website (template and most of the content) but I would like to know when I'm going to start and build some links, what are some of the best keywords I should choose? I do understand already than this is not an exact math, but any kind of help would be awesome! I would like to focus more around "screenshot" keyword and not that much on file upload. I know I may ask kind of much, but anything is better. With great respect, Akhlis
Link Building | | akhlis0 -
How to rank for many keywords
OK, so I've been diving into SEO pretty hard lately and learning everything I can. Something I'm not quite understanding is how to rank for a lot of different keywords. We're in the proofreading and editing space which can be broken down into many categories: general proofreading & editing essay editing book editing etc. If I consider the "essay editing" category, the main keyword I want to target is, in fact, "essay editing". However, I'd also want to target: essay editing service, edit my essay, fix my essay, revise my essay, etc. Basically, a lot of modifiers. I can easily target our main page for essay editing and essay editing service keywords, but how do I start ranking for those longer tail keywords? Is it simply building content that includes them? Is it getting links utilizing anchor text? Or is there something I'm missing? I don't see the point in building separate service pages for those other keywords; I think that's a waste and bad site architecture practices. I'm just looking for my "aha" moment on these longer-tail rankings. Thanks!
Link Building | | Kibin0 -
Keyword drop with its own appropriate landing page
I have a question to ask. I have these two generic keywords - e.g. shoe and shoes. These two keywords have its own landing pages - www.example.com/shoe.aspx and www.example.com/shoes.aspx Now here is my dilemma. Every time I do link building on these keywords using its own landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx), the landing page which is "www.example.com/services.aspx" is the one that ranks on the SERPs while the appropriate landing pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go down in the results. So what I did was I started using the services page ( www.example.com/services.aspx) for both keywords - shoe and shoes. Now what happened then and now was that, the shoe and shoes appropriate pages (www.example.com/shoe.aspx and www.example.com/shoes.aspx) go up in the SERPs while the services page (www.example.com/services.aspx) go down. I do not know what to do. Pls help
Link Building | | matti_wilson0 -
Tracking keyword progress
hello again thanks v much for your answers last night - very enlightening! this morning i've taken to my ritual of manually searching my keyword progress thru google - i know you can do it thru seomoz pro tools - but the rankings don't ever seem to be the right number (a good estimate tho) my question - after a nice period of progress - i've lost some ground on keywords - can i track the loss in ground against my SEO endevours? ie - last week i didnt do as much social stuff as previous weeks - does google's algorithm work that quickly? ie- daily/weekly etc? cheers
Link Building | | daxvirgo0
