Dupelicate content home page and custom page question
-
I am working on a website that got hit by the penguin update. Didn't get hit terribly bad, but dropped from number one to number 9.
As I'm going through the pages, the theme and content is a mess. To give an example, say the site is about custom colored marbles.
The main page content covers custom colored marbles, custom promotional marbles, custom glass marbles, etc.
Custom colored marbles is mentioned and covered on all pages, which I am going back and trying to make each page theme specific. There is also a custom page, so I am at a cross roads on how best to employ the focus of the custom page and the home page.
I am thinking the home page should emphasize colored marbles, and the custom page should emphasize custom colored marbles. My fear is that making such a drastic change will bounce the site completely off front page and that it will take time for the custom page to come up in rankings.
AS it stands now I am confused as to how it even ranks on first page as there's two pages with custom colored marbles emphasis. Id like to clean this up as much as possible so there are no big hits with future google updates, but I don't want the site to drop off either as that would be hard to explain to the owner. Yeah, we are cleaning up your site and making it google compliant and in so doing you no longer rank on first page. That won't put food on the table.
Thanks for any advise on this.
-
If the home page is ranking for "custom colored marbles" then I wouldn't change it and try to move that KW target to a different page. Your home page is your "custom colored marble" page. Double down on your efforts for optimizing the home page for that phrase, and then work on other phrases on other pages. Trying to switch the page that is ranking for a term when that page is already in the top 10 is most definitely a risky move I couldn't recommend.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi i have a few pages with duplicate content but we've added canonical urls to them, but i need help understanding what going on
hi google is seeing many of our pages and dupliates but they have canonical url on there https://www.hijabgem.com/index.php/maxi-shirt-dress.html has tags https://www.hijabgem.com/maxi-shirt-dress.html
On-Page Optimization | | hijabgem
has tagshttps://www.hijabgem.com/index.php/quickview/index/view/id/4693
has tags
my question is which page takes authority?and are they setup correct, can you have more than one link rel="canonical" on one page?0 -
Schema Review Not Showing Up For The Home Page
I have a schema review for an attorney website. The schema shows up in the SERPs for all the inner pages of the sites but never for the homepage. Is there a reason for that?
On-Page Optimization | | Armen-SEO0 -
H1 tag- on home page - what is it best to include
is it best to have in the H1 tag 1. just our website address 2. combination of website address followed by short keywords about our website
On-Page Optimization | | CostumeD0 -
Should i avoid using H2 to optimize my home page
Hi, my site is www.in2town.co.uk and i am looking at ranking for lifestyle magazine but i am a bit worried. The titles of the articles on the home page are h2, and i am just wondering if i should change this to h3 as it may get confusing for google. Can anyone let me know if i should keep the article titles as h2 or if i am right that they need to be changed to h3 or something else any help would be great
On-Page Optimization | | ClaireH-1848860 -
Category listing page coming above product pages
A new SEO client we have taken on seem to be hitting most of the points right on with their site and SEO. However one thing that is bugging me is that their category pages i.e. "Footwear" which title tag includes the brands they stock. Is almost always coming up above (if they are ever even found) the product individual pages. Anyone seen this sort of things happening? Very frustrating.
On-Page Optimization | | iboxsecurityltd0 -
Content by Country
Currently we have a news website aimed at several countries. We want to filter the content of some url (home, category pages, ...) using the country of origin of the visitor. For example in the home we've heard of global character, and a column with news of the country of origin of the visitor. This may affect the position or cause a Google penalty? thank you very much
On-Page Optimization | | promonet0 -
Will duplicate content supplied from a hotel provider damage my website, or simply just the pages that it appears on?
Hi, I currently have a lot of hotel listings pages with little or no content, as I'm scared that if I place duplicate hotel descriptions on the pages then Google will stop ranking the page. I've found that having descriptions of some kind do help conversion significantly, so I'm considering generating unique hotel descriptions on each main page (page 1 in each set of listings) - these are the pages that Google indexes. On subsequent pages (page 2, page 3 etc.) I'm thinking about resorting to displaying the duplicate affiliate content hotel descriptions - these pages can be crawled but are set to noindex. My question is, do you think this is likely to have an effect on my website in the rankings, and as a result push my primary pages (that contain 100% unique content) down in SERPs. Thanks Mike
On-Page Optimization | | mjk260 -
Woah, my A-grade optimized pages that were on the first page have all vanished outside the top 50 in Google... is this Panda?
Yep as mentioned, I had some pages hit the top ten pretty quickly after ensuring they were A-grade for pretty uncompetitive keywords however, today, all bar 2 have just vanished from the top 50! All were ranking in Google.co.uk and I know we were predicting the Panda update to hit soon but WOW! My client is understandably a little upset, what on earch do I tell him and what should I do about it? Cheers! jT
On-Page Optimization | | Switch_Digital0