Local Real Estate Site vs Larger National Sites
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Hello all, I am a local realtor that created my website with an idx feed. I am on page one but at the bottom. Question is how can a local real estate website rank better in the SERPS than the larger national brands? Any tips out there from those who have worked with real estate websites and seo? I'm trying to out rank the larger sites for my main keywords. Thanks all.
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Can you look at my site and tell me what you think? Let me know what I'm missing and how I can improve. I appreciate it.
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I have a local real estate site and have found that it is entirely possible to rank well. It's really no different than any other site - produce good, interesting, valuable content and then promote it. Do you have great content on top of your idx feed? If all you have is idx, then you've got the same info that the major competitors have and it's going to be hard to beat them.
For my listings, I create a unique page on my site for each listing. That way, the description is different than all of the big sites out there. Plus, I can optimize the title much better as well than if it is simply generated from the MLS data.
Although I want to rank well for "[city] real estate", it's not my top priority. We get lots of good leads from our long tail searches and there are lots and lots of ways to attract those that will blow away the big sites.
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As I have worked for a BIG real estate website I can give you one secrete advise to get more targeted niche and conversions as compare to large websites.
As you are a small website you reach is limited as compare to large website so defiantly your keywords will be limited as compare to large website… I would advise you to produce quality content that talk about their problems and solution of your audience and as your competitor (being a giant) cannot really target specific area, by doing that you can easily win traffic, trust and conversion in your limited area!
Once people started to like your produced content they will possibly share and link to you that will give you a batter placements in SERP as well.
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