Google Places / Map Results CTR vs Top Organic Result
-
I have a client who is currently ranking close to the top of the Google Places results for a handful of important local keywords.
They have a competitor who is pretty consistantly ranking in number #1 and #2 organic positions, above the Places results.
Does anyone know the average click through rates for results similar to these? Do the #1 and #2 organic positions still outperform the lower placed Google Places (with side map) results when the search intent is very local?
I just wonder if they are possibly in a better position as-is if people are more likely to use the map or places listings on the SERPs page, rather than click through to another site.
Thanks
-
Haha - I didn't notice that, actually. Here are a couple more links, too, David, that might be good to look at:
http://searchengineland.com/mediative-eye-tracking-google-maps-study-100783
http://results.mediative.ca/Mediative_White-Paper-Google-Places-on-the-iPhone.html
So glad the first one was helpful.
-
...and ironically enough, that post links to another, right back here on SEOmoz blog!
-
Very awesome, just what I was looking for.
Thank you!
-
Hi David,
While I don't have explicit CTR data to share with you, I do believe you will like this eyetracking article:
http://connect.icrossing.co.uk/eye-tracking-experiment-google_7109
In one of the screenshots, you can see the greater heat in the local area of the page, vs. the upper organic results.
Does this help with your query?
-
Thanks for your input, Chenzo.
-
A heat map on specific Google SERPs would be awesome, if it were possible.
-
Being on number 1 is always better then number 2 but if the 2<sup>nd</sup> place is of Google place with the map with it I guess it should attract more eye balls but to be sure why not you play a heat map on SERP results to have an idea! #justsaying
-
David, I have exactly the same issue with a few clients myself and what I have found is, if the client is a business that caters to just one specific area vs a larger span then the click throughs will vary and the customer reviews with close proximity of location tend to do best.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
why google never shows Coursera or Udemy videos in the SERP?
I work for a website pretty much like Coursera, and google never brings up our videos in the SERP. It has been indexed and Search Console URL Inspection tool identifies it as a video object. is it a technical issue or just google doesn't like to show us in the SERP? Is there any way to fix this?
Image & Video Optimization | | semrtaz0 -
Google Places for Business - multiple accommodation listings
Hi there I have a client who runs a holiday rental accommodation business in Australia. The business model is: a single brand (+ website) with multiple holiday homes (each with their own physical address). So, I have two questions: 1 - She currently has her Google Places for Business configured where there is one 'brand' Places account with an individual listing for each holiday home. How is it best to link the Google Places account to a (yet to be created) Google+ profile? 2 - Google's quality guidelines are a little grey around 'rental accommodation'. She does not run a real estate company but the properties are technically being rented which I fear contravenes Google's quality guidelines for Google Places. Does anybody experience in this area (the competition is doing it left, right and centre). Thanks in advance! Laurie
Image & Video Optimization | | turnbullholdingsltd1 -
Google Places - Bulk Upload Solution
Hi we have a client who currently has over 50 stores in the country (Australia). Some of these stores already have a Google Plus Local Pages and manage them individually. Most of them have reviews, and images. The corporate office wants to place all these stores under one bulk account to bring consistency with the brand and it's image. Now this presents a issue. From our research we have 3 options: 1. Un-verify the listings in each of the accounts and once this has been done, claim them individually in the account you want to manage them under. 2. Delete the listings from Maps and then recreate them under the bulk feed in account. This will allow you to manage them with the rest of your listings more efficiently, however if the stores have any reviews these may be lost. 3. Create new listings and leave the other ones and these should get merged, the issue here is the data could be incorrect and it could cause some duplication. Our goal is to transfer the listings to a single bulk account without losing the - reviews, and images.Or avoiding new problems such as duplicate listing or the listing gets somehow deleted for weeks during the process, causing massive frustration with all the stakeholders involved. I think our best bet is (1) to get the stores to individually unverify their account. However this may risk the lost of reviews and images. Plus it will be highly unlikely that the store owners will follow through or like doing this, and would be a painful long communication process which may take 2+ months. Are they any suggestions on how to best approach this situation? Thanks, Matt Carter
Image & Video Optimization | | Mattcarter080 -
Can this make one's local listing vanish from Google local search?
Hi All, Does anyone know if selecting "Yes, this business serves customers at their locations" under "service areas and location settings" in Google Places can cause a business's listing to disappear from Google local search? My interior designer client has a bricks-and-mortar location, was ranking at about #20 for "interior designer" in Portland, and now has dropped from local search. I had "No, all customers come to the business location" selected previously. In the past week, before the vanishing, I made these changes: 1. changed the service area to "Yes, this business serves customers at their locations", 2. removed "Portland" from the description in Google Places, and 3. submitted maybe two dozen directory listings to high DA sites (using Whitespark as the tool for determining where to post). Thanks everyone! Zack
Image & Video Optimization | | HammerandHand0 -
Google Places Hide Address
I've read about the changes in requirements for Google Places - and hidden the address for my relevant local clients. Is there any step I can take to speed up the edit being recognised and displayed in SERPs. In addition, I would like to know, will the address also disappear from the actual Google Places page as well?
Image & Video Optimization | | catherine-2793880 -
Looking for beta testers for new free video SEO/marketing tool
We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!
Image & Video Optimization | | AdamThompson0 -
Would 2 Google Places locations help my Google Places ranking?
Hi. Our agency office is located in a "bad" zip code relevant to active businesses who would need our agency services. In a nutshell, we get really bad inquiries who can never afford our services...and it's coming directly from the Google geolocation function. We plan to relocate our offices within 1 year. Would it help us in Google Places if we created a "new" physical office location to cover up the "bad" one we are currently in? We could use a paid location like a UPS Mail Center physical address that is located within a more desiring zip code. Thanks for any input. Jay
Image & Video Optimization | | theideapeople0