Has anyone found a way to get site links in the SERPs?
-
I am wanting to get some site links in the serps to increase the size of my "space", has anyone found a way of getting them?
I know google says that its automatic and only generated if they feel it would benifit browsers but there must be a rule of thumb to follow.
I was thinking down the line of a tight catagorical system that is implimented throughout the site that is clearly related to the content (how it should be I guess)...
Any comments, suggestions welcome
-
Awesome! Great knowledge. Thanks you all!
-
I have a site with DA of 41 and another with a DA of 30 that both have sitelinks
-
One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.
Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.
-
Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?
(more or less - from x to y)
-
There's actually two opportunities here:
- Paid Site Links
- Organic Site Links
Paid Site Links
This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).
Organic Site Links
Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:
- Keep the main navigation on the website short, sweet and explicit
- Match your anchor text to the page title and heading (h1) as close as possible
- Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
- Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
- Include awesome link bait on those pages
- Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
- Analyze your Internal Links and keywords using Google Webmaster Tools
- Hold your breath, check back in 2-3 weeks
Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.
-
Ah ok, makes sense now
-
Conversion optimisation.
Our Current Sitelinks:
SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQOur Past Sitelinks:
SEO Services
SEO Packages
About Us
Contact Us
Advanced SEO Topics
Link Building
Me Nofollow! Blekko Search EngineRemoval of: the two above introduced two new sitelinks which were much more relevant.
-
Why remove them? surely it's better to have them then not.
-
- Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
- Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.
If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.
-
Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!
-
I agree authority is key here, however we found having a clear site navigation near the top of the page, as well as including breadcrumbs on deeper pages helped give google the clues about which pages to show when you are deemed worthy!
-
I'll just back Thomas up there. Yes that's 100% correct. Google will only display these site-links when it deems the site to have a certain authority.
-
my experiences are that sitelinks only show up on queries where your site is very authoritative.
Obviously this means that sitelinks are query specific, but also that the only way to get them is to keep building authority - links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Links Not Detected by MOZ, AHREFS, GSC-ARE THESE QUALITY LINKS?
Our SEO provider has been creating content (6 blog posts per month as well as building page write ups) and has been promoting that content. Several links per month have been created as a result of this effort. Many of the links have been from commercial real estate publications. I am concerned that the quality of these links is not high enough to improve our ranking. Most links do not appear on AHREFS, Google Search Console or MOZ. Is this a red flag that these links are weak? Ranking and traffic on the site have improved considerably since this provider began the project in April of 2019. They have been writing about 30 pages about New York City. commercial buildings each month in addition to 4 short blog posts and 2 extremely well researched and authoritative blog posts. My concern is that the links are not of sufficient quality to result increased ranking. That the improvement in ranking is solely due to the addition of new content rather than the creation of these links. Basically, that I am incurring the cost on an ongoing basis of an link building campaign with little to no benefit. That being the case, I would shift resources to content creation and increase and improve content rather than develop links with little value. A sample of links are below: Would greatly appreciate some feedback as to whether these are in fact helpful to the domain authority, reputation and ranking of our website. Thanks,
Intermediate & Advanced SEO | | Kingalan1
Alan https://patch.com/new-york/bayside/bayside-queens-priciest-area-retail-office-space-study https://qns.com/story/2019/12/04/these-commercial-streets-in-queens-were-among-the-most-expensive-in-2019/ https://patch.com/new-york/brooklyn/flatbush-ave-priciest-retail-spot-outside-manhattan-study http://thejewishvoice.com/2019/12/07/nycs-most-expensive-commercial-streets-neighborhoods-in-2019-would-surprise-you/ https://atalyst.com/investment-banking-interview-metro-manhattan/0 -
Site Speed Testing Tools For Production Sites
Hi Guys, Any free site speed testing tools for sites in production, which are password protected? We want to test site speed before the new site goes live on top priority pages. Site is on Shopify – we tried google page insights while being logged into the production site but believe its just recording the speed of the password page. Cheers.
Intermediate & Advanced SEO | | brandonegroup1 -
Can anyone see any issues with the canonical tags on this web site?
The main domain is: http://www.eumom.ie/ And these would be some of the core pages: http://www.eumom.ie/pregnancy/ http://www.eumom.ie/getting-pregnant/ Any help from the Moz community is much appreciated!
Intermediate & Advanced SEO | | IcanAgency0 -
Is it Wortwhile to have a HTML site map for a Large Site
We are a large, enterprise site with many pages (some on our CMS and some old pages that exist outside our CMS). Every month we submit various an XML site map. Some pages on our site can no longer be found via following links from one page to another (orphan pages). Some of those pages are important and some not. Is it worth our while to create a HTML site map? Does any one have any recent stats or blog posts to share, showing how a HTML site map may have benefited a large site. Many thanks
Intermediate & Advanced SEO | | CeeC-Blogger0 -
Links from new sites with no link juice
Hi Guys, Do backlinks from a bunch of new sites pass any value to our site? I've heard a lot from some "SEO experts" say that it is an effective link building strategy to build a bunch of new sites and link them to our main site. I highly doubt that... To me, a new site is a new site, which means it won't have any backlinks in the beginning (most likely), so a backlink from this site won't pass too much link juice. Right? In my humble opinion this is not a good strategy any more...if you build new sites for the sake of getting links. This is just wrong. But, if you do have some unique content and you want to share with others on that particular topic, then you can definitely create a blog and write content and start getting links. And over time, the domain authority will increase, then a backlink from this site will become more valuable? I am not a SEO expert myself, so I am eager to hear your thoughts. Thanks.
Intermediate & Advanced SEO | | witmartmarketing0 -
Counting over-optimised links - do internal links count too?
To whit: In working out whether I've too many over-optimised links pointing to my homepage, do I look at just external links -- or also the links from my internal pages to my homepage? In other words, can a natural link profile from internal pages help dilute overoptimisation from external links?
Intermediate & Advanced SEO | | Jeepster0 -
I currently have a client that has multiple domains for multiple brands that share the same IP Address. Will link juice be passed along to the different sites when they link to one another or will it simply be considered internal linking?
I have 7 brands that are owned by the same company, each with their own domain. The brands work together to form products that are then sold to the consumer although there is not a e-commerce aspect to any of the sites. I am looking to create a modified link wheel between the sites, but didn't know if my efforts would pay off due to the same IP Address for all the sites. Any insight on this would be greatly appreciated.
Intermediate & Advanced SEO | | HughesDigital0 -
RSS feeds- What are the secrets to getting them, and the links inside then, indexed and counted for SEO purposes?
RSS feeds, at least on paper, should be a great way to build backlinks and boost rankings. They are also very seductive from a link-builder's point of view- free, easy to create, allows you to specifiy anchor text, etc. There are even several SEO articles, anda few products, extolling the virtues of RSS for SEO puposes. However, I hear anecdotedly that they are extremely ineffective in getting their internal links indexed. And my success rate has been abysmal- perhaps 15% have ever been indexed,and so far, I havenever seem Google show an RSS feed as a source for a backlink. I have even thrown some token backlinks against RSS feeds to see if that helped in getting them indexed, but even that has a very low success rate. I recently read a blog post saying that Google "hates aRSS feeds" and "rarely spiders perhaps the first link or two." Yet there are many SEO advocates who claim that RSS feeds are a great untapped resource for SEO. I am rather befuddled. Has anyone "crackedthe code" onhow to get them,and the links that they contain, indexed and helping rankings?
Intermediate & Advanced SEO | | tclendaniel0