Has anyone found a way to get site links in the SERPs?
-
I am wanting to get some site links in the serps to increase the size of my "space", has anyone found a way of getting them?
I know google says that its automatic and only generated if they feel it would benifit browsers but there must be a rule of thumb to follow.
I was thinking down the line of a tight catagorical system that is implimented throughout the site that is clearly related to the content (how it should be I guess)...
Any comments, suggestions welcome
-
Awesome! Great knowledge. Thanks you all!
-
I have a site with DA of 41 and another with a DA of 30 that both have sitelinks
-
One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.
Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.
-
Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?
(more or less - from x to y)
-
There's actually two opportunities here:
- Paid Site Links
- Organic Site Links
Paid Site Links
This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).
Organic Site Links
Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:
- Keep the main navigation on the website short, sweet and explicit
- Match your anchor text to the page title and heading (h1) as close as possible
- Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
- Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
- Include awesome link bait on those pages
- Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
- Analyze your Internal Links and keywords using Google Webmaster Tools
- Hold your breath, check back in 2-3 weeks
Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.
-
Ah ok, makes sense now
-
Conversion optimisation.
Our Current Sitelinks:
SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQOur Past Sitelinks:
SEO Services
SEO Packages
About Us
Contact Us
Advanced SEO Topics
Link Building
Me Nofollow! Blekko Search EngineRemoval of: the two above introduced two new sitelinks which were much more relevant.
-
Why remove them? surely it's better to have them then not.
-
- Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
- Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.
If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.
-
Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!
-
I agree authority is key here, however we found having a clear site navigation near the top of the page, as well as including breadcrumbs on deeper pages helped give google the clues about which pages to show when you are deemed worthy!
-
I'll just back Thomas up there. Yes that's 100% correct. Google will only display these site-links when it deems the site to have a certain authority.
-
my experiences are that sitelinks only show up on queries where your site is very authoritative.
Obviously this means that sitelinks are query specific, but also that the only way to get them is to keep building authority - links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving a lot of pdfs to main site. Worth trying to get them indexed?
On my main site we link to pdfs that are located on another one of our domains. The only thing that is on this other domain is the pdfs. It was setup really poorly so I am going to redesign everything and probably move it. Is it worthwhile trying to add these pdfs to our sitemap and to try and get them indexed? They are all connected to a current item, but the content is original.
Intermediate & Advanced SEO | | EcommerceSite0 -
Same page Anchor Links vs Internal Link (Cannibalisation)
Hey Mozzers, I have a very long article page that supports several of my sub-category pages. It has sub-headings that link out to the relevant pages. However the article is very long and to make it easier to find the relevant section I was debating adding inpage anchor links in a bullet list at the top of the page for quick navigation. PAGE TITLE Keyword 1 Keyword 2 etc <a name="'Keyword1"></a> Keyword 1 Content
Intermediate & Advanced SEO | | ATP
<a name="'Keyword2"></a> Keyword 2 Content Because of the way my predecessor wrote this article, its section headings are the same as the sub-categories they link out to and boost (not ideal but an issue I will address later). What I wondered is if having the inpage achor would confuse the SERPS because they would be linking with the same keyword. My worry is that by increasing userbility of the article by doing this I also confuse them SERPS First I tell them that this section on my page talk about keyword 1. Then from in that article i tell them that a different page entirely is about the same keyword. Would linking like this confuse SERPS or are inpage anchor links looked upon and dealt with differently?0 -
301 old site to new site?
I have client with an old site - www.bestfamilylawattorney.com - which had a lot of spammy links (and bad rankings). Instead of fixing those issues, we started a new URL - www.berenjifamilylaw.com - with new content and redesign. Should I do a 301 redirect from old to new domain? If the old site was being penalized, would a 301 transfer that penalty? I just want to make sure I don't end up hurting the new site after doing all the work to start fresh. Thanks.
Intermediate & Advanced SEO | | mrodriguez14400 -
Do I need to actively disavow links to my site?
I check the "Links to my site" section in Google WMT on a regular basis. In the past couple of months I've been seeing more and more weird links, from pretty spammy domains and even a few from weird Iranian domains. It's Needless to say but I have never bought a link or been involved in any link schemes or the like. Like probably everyone in the Internet, I'm in a competitive vertical, and my competitors probably aren't so scrupulous. The question is, do I actively need to disavow suspicious links? Should I contact the domains and ask to remove them? I have usually just ignored these links, and not wasted time in doing anything with them (since weird automated links are always around) but the proliferation in the last couple months has started to worry me.
Intermediate & Advanced SEO | | Don341 -
Severe health issues are found on your site. - Check site health (GWT)
Hi, We run a Magento website - When i log in to Google Webmaster Tools, I am getting this message: Severe health issues are found on your site. - <a class="GNHMM2RBFH">Check site health
Intermediate & Advanced SEO | | bjs2010
</a>Is robots.txt blocking important pages? Some important page is blocked by robots.txt. Now, this is the weird part - the page being blocked is the admin page of magento - under
www.domain.com/index.php/admin/etc..... Now, this message just wont go away - its been there for days now - so why does Google think this is an "important page"? It doesnt normally complain if you block other parts of the site ?? Any ideas? THanks0 -
PDF on financial site that duplicates ~50% of site content
I have a financial advisor client who has a downloadable PDF on his site that contains about 9 pages of good info. Problem is much of the content can also be found on individual pages of his site. Is it best to noindex/follow the pdf? It would be great to let the few pages of original content be crawlable, but I'm concerned about the duplicate content aspect. Thanks --
Intermediate & Advanced SEO | | 540SEO0 -
OOPS!! My website links the most to me, I can't get it??
Today, I have checked Google webmaster tools to get answer of following question. Who links the most to my website? I was assumed that Google webmaster tools provide me list of external website where I have created my text links. But, I can't get it when see my own website links the most to me. (4652??) I checked my other websites which are integrated in Google webmaster tools. They also developed on same platform as well as same internal linking structure. But, I am not able to find out similar issue over there. That's why I am quite confuse with Vista Store. How can I solve it? Does it really matter? "Open Site Explorer is my favorite one and always using that to get it done. But, Google webmaster tools is also active & free so why should I not jump in to... 🙂 "
Intermediate & Advanced SEO | | CommercePundit0 -
Will Linking To "Offical Sites" Increase My SEO?
I own a movie trailer website. (Where you can watch movie trailers) Will having links on each page that are for "offical website" of each movie, increase my SEO?
Intermediate & Advanced SEO | | rhysmaster0