Has anyone found a way to get site links in the SERPs?

[CraigAddyman]

I am wanting to get some site links in the serps to increase the size of my "space",  has anyone found a way of getting them?

I know google says that its automatic and only generated if they feel it would benifit browsers but there must be a rule of thumb to follow.

I was thinking down the line of a tight catagorical system that is implimented throughout the site that is clearly related to the content (how it should be I guess)...

Any comments, suggestions welcome

[jaraca]

Awesome! Great knowledge. Thanks you all!

[elephantseo]

I have a site with DA of 41 and another with a DA of 30 that both have sitelinks

[elephantseo]

One item that will help with sitelinks is having your site verified in GWT and a clean sitemap.xml submitted to them with the URLs you want for sitelinks being the first URLs in the sitemap. I have worked on two sites that did not have sitelinks for thier brand once I did this they showed up in a week.

Sometimes the sitelinks will disappear after a few weeks and then reappear in a couple weeks when they first start showing up for your site.

[eyepaq]

Do you, from experience, when the organic site links will popup out based on the SEOMoz root domain Authority rank ?

(more or less - from x to y)

[stevewiideman]

There's actually two opportunities here:

1. Paid Site Links
2. Organic Site Links

Paid Site Links

This one's not too complicated at all. Simply login to AdWords and create an Ad Extension under the campaign you'd like to add site links to. You can add several site links, so if you're SEO-smart, you'll create some awesome link bait on those pages for visitors who might be inclined to link. I created a plugin that does the job well for me (see http://www.seolinkrotator.com/).

Organic Site Links

Unfortunately, the vague answer of 'authority' doesn't cut it for me and probably won't for the novice user reading this thread. Here's how I have controlled organic site links in the past:

• Keep the main navigation on the website short, sweet and explicit
• Match your anchor text to the page title and heading (h1) as close as possible
• Leverage internal linking (or intra-linking) throughout your content, linking to those important pages frequently
• Nofollow the navigational elements you do not want indexed (Login, My Account, etc)
• Include awesome link bait on those pages
• Include buzz bait on those pages (Tweetmeme, Facebook Like, etc)
• Analyze your Internal Links and keywords using Google Webmaster Tools
• Hold your breath, check back in 2-3 weeks

Both paid and organic can play well together if you're using the same pages for both site link campaigns. The drawback is A/B testing flexibility you might normally be used to having in paid search.

[CraigAddyman]

Ah ok, makes sense now

[Dan-Petrovic]

Conversion optimisation.

Our Current Sitelinks:
SEO Services SEO Packages About Us Contact Us Advanced SEO Topics Link Building Viral Marketing FAQ

Our Past Sitelinks:
SEO Services
SEO Packages
About Us
Contact Us
Advanced SEO Topics
Link Building
Me Nofollow! Blekko Search Engine

Removal of: the two above introduced two new sitelinks which were much more relevant.

[CraigAddyman]

Why remove them? surely it's better to have them then not.

[Dan-Petrovic]

1. Type in your brand. Usually pops up (you can check if you have it in Google Webmaster Tools)
2. Get to position #1 for the term and you'll get the sitelinks if the condition 1) is met.

If you're talking about controlling what Google suggests it seems it's based on user choices more than anything. Although I did have a few suprising sitelinks which I had to manually remove in GWT. It did not make sense as they didn't get enough traffic to justrify Google's decision.

[CraigAddyman]

Thanks all of you. Not really the answers I was looking for but now I know what to work on cheers!

[stukerr]

I agree authority is key here, however we found having a clear site navigation near the top of the page, as well as including breadcrumbs on deeper pages helped give google the clues about which pages to show when you are deemed worthy!

[Yozzer]

I'll just back Thomas up there. Yes that's 100% correct. Google will only display these site-links when it deems the site to have a certain authority.

[ThomasHgenhaven]

my experiences are that sitelinks only show up on queries where your site is very authoritative.

Obviously this means that sitelinks are query specific, but also that the only way to get them is to keep building authority - links.