How Benefitial is Guest Blogging?
-
So my question is, if you are getting guest posts on sites with high Domain Authority, is it really that benefitial since the actual post will have a low page authority? Is just getting a post on a high domain authority that good?
-
If the blog has good DA I would suggest it does have good benefit especially if it is on topic for your website.
I think its a combination of several factors such as:
-
New audience that you wouldn't normally have access to.
-
Related website giving you a link.
*Author/Brand awarenes & trust.
Not to mention I have had guest blog articles become extremely popular on twitter and facebook far more popular than I would ever been able to generate on my clients site alone.
-
-
Great answers by Justin and Aran. One thing that I'd like to add is make sure that guest posting or any other specific kind of link building is not a major portion of your links. A decent mix aka Natural Links. In simple words, don't over do any one kind/technique of links and you should be good. And as Justin and Aran said, the intent behind guest posting should be to get branding and exposure. Getting your brand in front of the readers of that website. As far as the DA/PA and other metrics are concerned, they would come with it. I would look at what brings you more readers, maybe some traffic. You would want to try and engage with the community. So if you look at Guest Posts in terms of exposure instead of PA/DA, you tend to get better results long term in my opinion.
-
Agreed with Justin, however I would also hope that my guest post page authority would grow over time.
I generally like to do a social campaign on guest blog posts to ensure I get the URL in front of as many people as possible in the hope of helping the PA grow.
-
Although this doesnt strictly answer your question.....
In my opinion, guest blogging has negligible benefit in terms link juice, sure a blog with a good Domain Auth and Page Auth will certainly do no harm in the eyes of Google, it certainly isn't main reason you should guest blog.
Guest blog's real benefit come in the form of brand awareness and recognition, great content will equal click throughs to your site, the blog has the potential to be linked to and shared on social networks (which in turn means more click throughs and links).
So when writing a guest blog, i would be far more concerned on how relevant it is to the community of that blog and the potential reach of your post rather than the domain auth and page rank.
Hope that helps (even if it doesn't strictly answer your question!)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there any benefit of posting links on blogs where last conversation took place 6 years ago
i am working on backlinking , i stumbled upon a site whos DA is 90 and spam score is 1%, however that site had last comment 6 years ago, my question is am i still getting any juice since the fact that other people may never go to this in near future, that site looks like an abandoned site.
White Hat / Black Hat SEO | | calvinkj0 -
I have 4012 links from one blog - will Google penalise?
My website (http://www.gardenbeet.com) has 4012 links from http://cocomale.com/blog/ to my home page -a banner advert links from the blog - I also have 3,776 from another website to 6 pages of my website 1,832 from pinterest to 183 pages etc etc overall there are 627 domains linking to my website I have been advised by a SEO company that I was penalised in about may to july 2012 due to a large number of links coming from one domain or two domains is that true? should I ask the blog owner to remove my link?
White Hat / Black Hat SEO | | GardenBeet0 -
SEO Hosting and many dummy blog, is it still works ?
Hi, I want to keep update with the latest trend of SEO,
White Hat / Black Hat SEO | | theconversion
in one side, we know that google now more focus on-page rather than off-page,
the Question is, when we handle a big size of company, that we can't change easily,
the content inside the web, this will become a problem. do you have any suggestion about
this matters ? Second question, I still keep my SEO team to do this, 5 people, 1 people hold 7 .com website,
that hosted all in SEO hosting with different IP Class C, and 7 social network site. Everytime they
are posting a unique article and put link that targetting the money site. My Question is, is it still
work to do all of this ? so at the end of month, we have almost 70links that going to money site,
with composition of link, 50% exact match text, 30 partial match text, and 20% direct www. link today, it is still working, all the site that we optimize, going up to page 1. But I want to know about
the future, or at least in your country that more competitive rather than in my country (Indonesia),
what do you do for backlink that created from your farm. I also heard that, SEO Hosting is not use, the things that works is, when u posting an article, make
sure u post from unique IP address, not from same computer. Please give me enlightment, I truly open for discussion, thanks a lot0 -
Are Links from blogs with person using keyword anchor text a Penguin 2.0 issue?
Hello, I am continuing a complete clean up of a clients link profile and would like to know if Penguin is against links from blogs with the user including keywords as anchor text? So far I have been attempting to get them removed before I go for a disavow. An example would be the work clothing comment at the bottom of: http://www.fashionstyleyou.co.uk/beat-the-caffeine-rush.html/comment-page-1 I am also questioning if we should keep any link directories, so far I have been ruthless, but worry I will be losing a hell of a lot of links. For example I have kept the following: http://www.business-directory-uk.co.uk//clothing.htm Your comments are welcomed!
White Hat / Black Hat SEO | | MarzVentures0 -
One Blog Comment Now on Many Pages of The Same Domain
My question is I blog commented on this site http://blogirature.com/2012/07/01/half-of-200-signals-in-googles-ranking-algorithm-revealed/#comment-272 under the name "Peter Rota". For some reason the recent comments is a site wide link so, bascially my link from my website is pretty much on each page of their site now. I also noticed that the anchor text for each one of my links says "Peter Rota". This is my concern will google think its spammy if im on a lot of pages on a same site for one blog comment, and will I be penailzied for the exact same anchor text on each page? If this is the case what could I do in trying to get the links removed? thanks
White Hat / Black Hat SEO | | ilyaelbert0 -
Too many nofollowed blog comments with exact anchor text
Back in my dumb days, I decided to use Fiver to get 25 backlinks from .edu sites. Well, they were all nofollowed, and they share space with hundreds of other sites spamming them. Top top it off, all the spam links for my site are exact-match anchor text: embroidered patches. If you look at my link profile in OSE, it looks so polluted with these. I'm just looking for post-Penguin opinions about this--if it has the potential to hurt. Since Penguin, I have moved to the #1 position for the KW embroidered patches, but I am still scared that future algorithm tweaks will incorporate this blog comment spam. What do you think?
White Hat / Black Hat SEO | | UnderRugSwept0 -
Guest Blogging question
Once your guest posts go live do you do anything to promote them or do you just wait and hope they get indexed? If so what do you do exactly?
White Hat / Black Hat SEO | | RonMedlin0 -
Will the links coming from an article in certain BLOG / NEWS SITE become a GOOD BackLink?
Such as, if i wrote a ymoz, and suddenly the articles is accepted, will the link to our site coming out of that Article Post increased our SEO Standing? Another example would be http://active.tutsplus.com , yesterday i have successfully pitched a tutorial idea, and they told me to write it so that they can published it , and they also promised that i will be able to put my site link (dofollow) ... But will these link be a Good BackLink that will increase our site's SEO Standing? The last one is exactly the same link , but this time coming from a News Site , such as http://teknologi.kompasiana.com/internet/2011/06/09/website-full-flash-dengan-inovasi-hebat-karya-indonesia/ , in this article (kompasiana is a very wellknown site news in Indonesia, in fact KOMPAS is the biggest newspaper firm in Indonesia) , our site is being featured , there is a link coming out of that article (DOFOLLOW), but will that link make our site much more SEO Friendly? Again please enlighten me 🙂
White Hat / Black Hat SEO | | IKT0