Www.sitename.com or sitename.com?

[BostonWright]

A client of mine's site is currently sitename.com. www.sitename.com redirects to the non-www URL and the canonical is using the non-www URL.  This is a fairly new site and there aren't many existing inbound links. Is there a benefit to switching this?

[AdoptionHelp]

This isn't so much an SEO question as it is a branding and perception question. I think the prevailing wisdom is to ask yourself, "How tech savvy are my customers". If they're technophiles, go with the non-www version because its shorter, easier to tweet and print on cards, and is just more hip these days. If they're not so tech-savvy you'll want to go to the www version so that your customers see it and know they're looking at a web address.

Just my 0.02c

[MatthewEgan]

I'll chime in as a second to this answer.

Cornel is correct - it doesn't matter, just pick one.

Personally, I prefer the www. for style reasons, but Google doesn't care.

Cheers,

[Cornel_Ilea]

Hi Jon,

I don't know of any difference as long as you keep just one of them so you avoid the duplicate content.

To me it seams that people are more used with the www when they naturally want to link to your website.

Hope this helps

Cornel