Advetorial links
-
How do you scientifically value advertorial links. I have a site who is willing to buy advertorial in large online sites which will contain links. (I would prefer they invested in content on their own site). The DA on these sites is universally extremely strong. the PA of the examples I've seen is pretty low.
The site has strong DA matching it's main competition and is performing pretty well in terms of ranking.
Question: how do you value this kind of link in terms of the amount of £ the publications want to charge. Anybody have a formula or a logical process which would provide solid advice rather than don't infringe Google's T&C's which I've already mentioned to them.
Any thoughts appreciated.
-
Thanks for the response!
Yes the client is pretty web savvy so I'm sure they're asking all the right questions when it comes to metrics. However I'd still like to be able to give them something more concrete re link equity. To be clear this is placed/partnered content and not ads as such - more microsites within the root domain.
What I can respond with so far
DA is excellent, PA is very low for all options.
One option also has very spammy links pointing to the example page provided
None of the links in the examples are no follow however the content is marked as advertisement or sponsored content
Cite JC Penny etc and risks and underline importance of sustainable linkbuildingAny other thoughts anyone?
Shivvy
-
You are already on the right start in explaining Google's Terms of Service. The DA is important to look at for advertising (it will give you an idea with how much link equity you can get from a site, or how popular a domain is), but if you are advertising in accordance with Google T&Cs, then all links you receive will be nofollowed. This makes DA and PA not the best metrics to look at.
If you're running Ads, you'll want to look at how many visitors the site receives, how loyal those visitors are, how long they spend on the page, and how likely they are to click on a sponsored link. The webmasters' analytics will show all of this, which they should be willing to share if they are going to charge big bucks.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I disavow these links?
Hi all, I have a site that is a year old, we have been building backlinks organically - probably around 50 or so - then almost overnight we had100s of spammy links. Screenshot here: https://ibb.co/cijiub My questions: Should I disavow these? What happens if I don't disavow these? Can I work out where they came from? If I disavow a few of them, is this a token offering to the Google Gods that will lower my risk of being penalised? Thank you. cijiub
Link Building | | Bee1591 -
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Questions About Link Building .
Hello Moz Community, I am about to hire a SEO firm for my website ranking. I have few questions about their link building plan. http://priceperlink.com/SEO-Link-Building/ Their link building plan ! I have purchased package 4. I have noticed they will use same article and PR again and again . Is that acceptable ? This plan is not authenticated to me. I hope google will catch me for duplicate content. Anyone can clear it please ? Another question is , If i provide unique articles , will that plan be helpful ? Still i have confusion. As I read few days ago, google don't give any value to article submission and press release distribution without any news ! So, help me quickly and suggestion as well. Will i continue with them or not. Thanks
Link Building | | businessowner0 -
What is a natural link?
Hi everyone, I'm trying to better understand what is meant by a natural link and would appreciate any assistance. Doing some competitor link analysis I've noticed a web developer who has created a directory for all its customers. This is not a directory in the traditional sense of being of use to an end user, but to my untrained eyes, it looks like an internal directory used solely for the purpose of link building. For all I know this might be perfectly good practice in the industry, but as a beginner, I'm attempting to get an understanding of things. My question is, what precisely is meant by a natural link? If the above scenario is all ok, whereby there are businesses in the same field of work, but ultimately could be in any given location, on a directory, are they natural links? Do these kind of directories that don't service an end user, exist if the common feature between them is say location only, or an seo agency only? Appreciate I could be completely out of kilter on this, but it seems the benefit on SERPs is pretty significant for something that seems pretty "unnatural" to me? Any guidance would be appreciated...tom
Link Building | | T-J-I1 -
Link profile improvment
I need some guidance on how to improve my link profile, on the whole it's a strong profile compared to my competitors. Yet they rank higher then I do, with seems odd to me. My competitor scores are: www.frontrangecounselingcenter.com/marriagecounseling.html Domain Metrics:
Link Building | | Starman3
Domain Authority
38/100
Page Metrics: Last index update: 11/28/12 Page Authority Linking Root Domains Total Links Facebook Shares Facebook Likes Tweets Google +1
40/100 21 187 0 0 0 1 My scores are: http://www.fivestarcounselingservices.com/ Domain Authority
56/100
Page Metrics: Last index update: 11/28/12 Page Authority Linking Root Domains Total Links Facebook Shares Facebook Likes Tweets Google +1
63/100 1,387 4,741 2 0 0
2 Thank you for you suggestions, Robert Whitman LPC, MA, CACIII | | | | | | | |
| | | | | | | |0 -
Any Types of Links That Underperform for You?
In your experience are there any types of links that you expected to help you rank higher but did little or nothing to improve rankings? Are there any types of links that have worked better than you expected? (For example guest post links or links from non-relevant sites).
Link Building | | ProjectLabs0 -
A good link builder / link building agency for Spanish content
Hi, I am looking for a good link building agency or freelance to execute a link building strategy for the next months. The content is in Spanish. Could anyone recommend me a good agency or a good link builder for Spanish content? Thank you very much! Jorge
Link Building | | jorgediaz0 -
What percentage of my links should be directory links
I feel a lot of my link building might be a bit heavy on the directory links side. Should I limit the percentage amount of links as a part of my overall link profile? If yes what percentage of links is ok to be directory links?
Link Building | | iSenseWebSolutions0