Is my page footer the reason keyword rankings have dropped?
-
Hi all,
One of my sites http://henstuff.com/ has seen some ranking drops for major keywords over the past few weeks and I was wondering if it was something to do with Penguin not taking a positive view of link-filled footers. It is something we are looking at phasing out but wanted to get the opinions of the SEOMOZ community.
Thanks!
Rob
-
You are a UK based company yet your TLD is .com
This wont help your UK rankings whereas having/using henstuff.co.uk would.
Also having a .com for a UK normally correlates to less UK searchers clicking on your site as they think it might not be a UK store.
-
It would be a shame if the footer was the problem, because from a user point of view I get to the bottom of your page after browsing the products and then I see other pages I might want to visit. to me thats useful.
how is your site looking in google webmaster tools? did you buy any links? link buying has been punished heavily recently.
ive not checked your link profile but do you have many links with 'henstuff.com', 'henstuff' and so on as the anchor? perhaps you are over-optimising like aron mentioned, and could do with a more natural link profile.
-
Hi Rob,
I don't think the keyword spamming i the footer is helping your cause. Also, your link profile is extremely heavily weighted towards "Hen Night Accessories".
You have over 1k links on that anchor text, though only from a few domains.
There are also canonical issues at play too. (your site is available under www and non www).
Thats my 2 minute analysis, but these could be core issues that need resolving.
Best of luck...
Aran
| <a class="clickable title link-pivot" title="See top linking pages that use this anchor text"></a> | | |
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google: What factors contribute to rank a landing page in a specific country?
Hi community, I would like to know what is the criteria to rank a landing page in specific country Google search. For example, if we want to rank our landing page for "GDPR Australia", what are the factors which will impact beside writing the cotent related to the above mentioned keyword? Thanks
Algorithm Updates | | vtmoz0 -
Suddenly ranking dropped in US: What actions required to retain?
Hi Moz community, Our website has global audience, visitors and clients. Suddenly our website dropped in rankings for main keyword in US; which is our primary targeting country. Not sure why? This is been happening for last 2 months, we waited it to recover and now trying to fix if we can do anything about it. Is there anything wrong with back-links? What might be the factors contributing here for global website? Thanks
Algorithm Updates | | vtmoz0 -
Rel canonical on other page instead of duplicate page. How Google responds?
Hi all, We have 3 pages for same topics. We decided to use rel canonical and remove old pages from search to avoid duplicate content. Out of these 3 pages....1 and 2 type of pages have more similar content where 3 type don't have. Generally we must use rel canonical between 1 and 2. But I am wondering what happens if I canonical between 1 and 3 while 2 has more similar content? Will Google respects it or penalise as we left the most similar page and used other page for canonical. Thanks
Algorithm Updates | | vtmoz0 -
Why does this website rank so well?
We've just taken on a new client who wants to rank well for 'Emergency dentist' related keywords in the London area and they have identified a website that they would like to compete with rankings wise. www.valedental.com I've done a backlink analysis with Open Site explorer and it says that the domain only has 2 inbound links? I've also done a who-is lookup and the domain was only registered in December 2012. Any idea why it is ranking so well for 'emergency dentist' 'emergency dentists' 'emergency dentist london' 'dental emergencies' (when searched for in the london area) thanks in advance for any help Marcus
Algorithm Updates | | dentaldesign0 -
Queries vs Keywords
Can anyone clarify why my list of queries from google webmaster tools varies so much from the keywords that have resulted in clicks? I have a site that, according to Google analytics, has had clicks from 125 key phrases where as in webmaster tools (via analytics) allegedly only 17 queries have resulted in clicks. Is it becuase GA can't handle less than 5 clicks from the webmaster data or is it something else I am missing? The site I am researching for has very little traffic from other search engines.
Algorithm Updates | | SoundinTheory0 -
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps?http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html
Does this mean that exact keyword phrase anchor text is not the dominating ranking factor anymore for serps? http://insidesearch.blogspot.com/2011/11/ten-recent-algorithm-changes.html If so what is the new most important factor?
Algorithm Updates | | AndrewSEO0 -
Dramatic ranking shifts
I’m starting to notice some interesting behavior in Google rankings. It seems like most days, rankings move around but movements are relatively small. Then, maybe once or twice a month, there are days (like today) where everything seems to shift around in more dramatic fashion. I don’t know if it’s algorithm updates, or maybe they do light crawls every day and heavy crawls a few times a month..?? anybody have any idea what is behind these big waves of ranking changes?
Algorithm Updates | | znotes0 -
Google place page Images
Is there any real difference in uploading an images directly to your google places page or linking an image from another site? I have heard that you get better results if you upload a photo to photo bucket then to insider pages then post that link to your google places page. To me it just seems a bit odd to do things this way. I get that it's suppose to give you more back links however I don't think it would necessarily be relevant or useful for the user. Any thoughts??
Algorithm Updates | | christinarule0