How long does it take for Google to index a new site and has anyone experienced serious fluctuations in SERP within 2 weeks after launch?
-
Hi guys,
I have recently launched my ecommerce jewellery site - www.luxuryfinejewellery.com - and noticed some serious swings in SERP over the last couple of weeks.
From ranking No 2, 3 and 4 for the keyword 'luxury fine jewellery' on Google.com, the homepage periodically disappears from the Top 50 altogether.
I thought it was the Sandbox, as I recently purchased the domain name, within the last 6 weeks, however the fact that it does rank on the 1st page some of the time is a mystery.
Has anyone also experienced this? Could you provide some advice on what to expect until the the rankings settle.
Thanks in advance,
Satbir
-
Thanks a lot for your input everyone, I will submit manually and continue to get quality backlinks.
-
I have to agree with GIGS20 on the manual submission (obviously only to engines you care about). Why? because in my own tests, I have consistently been able to get new sites ranked faster via sitemap direct submission than waiting for crawlers.
As far as the whole fluctuation thing - think about it this way - there are multiple algorithms in the Google system, it's not just one algorithm. And every site that gets an evaluation for it's on-site merits alone, then needs to have that evaluation held up in relation to other signals (off-site links and mentions, off-site social signals, etc.) and then all of that has to then be weighed against every other site that their system determines might be a topical focus match.
When a site is new, there's not a lot to go on so every time Google churns another update, every time they run another algorithm, things will likely change for some sites.
Then if you throw in the fact that many other sites are also being changed, worked on, further optimized (or hurt) every day in that topical focus, and the end result is an even more unstable ranking situation for new sites, especially when those are in highly competitive markets.
-
There are numerous theories about the "Google dance" which occurs when a site first gets indexed. It is very common for new sites to see their results wildly bounce for the first month. The prevailing theory, which makes a lot of sense, is a significant portion of Google's ranking algorithm is dependent upon Google's own data. When you click on a search result, Google obtains a lot of data. Some examples: how long you spend on the result page, do you bounce back to Google and search for the same query again, etc.
In an effort to gain more data from new sites, Google artificially boosts the ranking of new sites. The result is their results appear higher then they would otherwise be found. More users click on those results giving Google the data they require to properly rank your website.
-
Of course, many social bookmarking sites are low quality site, but I had in mind the major ones like Digg, Tanza, Stumbleupon, Delicious, Folked. I personally think that manual submission of all primary URL links to Yahoo, Google, and Bing is actually very helpful for faster indexing.
-
I disagree with some of your advice. "Submit manually your website to all search engines" is unnecessary. "do social bookmarking" to build a bunch of backlinks could actually hurt your site, as most do-follow social bookmarking sites are low quality spammy sites.
-
Google webmaster tools can be your first stop for your sitemap. Most of indexing is done between 2 days to 3-4 weeks. Depends on the quality of your website and work that was done for on-site and off-site SEO. What you can do for faster indexing? Submit manually your website to all search engines and do social bookmarking for your website. Site structure and popularity of your website are the main factors. Also, if the your domain name has some good history to it then index process can actually take just a few hours.
-
In my experience, sometimes sites jump around a lot in the rankings when they are new. I don't know exactly why they do this, but I just keep working hard on quality backlinks and things always settle down.
-
I've had similar experiences and after a while you wonder if doing an ancient African rain dance appealing to the furture Google gods would have just about as much an effect as following the mystical path of SEO best practice
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved URL dynamic structure issue for new global site where I will redirect multiple well-working sites.
Dear all, We are working on a new platform called [https://www.piktalent.com](link url), were basically we aim to redirect many smaller sites we have with quite a lot of SEO traffic related to internships. Our previous sites are some like www.spain-internship.com, www.europe-internship.com and other similars we have (around 9). Our idea is to smoothly redirect a bit by a bit many of the sites to this new platform which is a custom made site in python and node, much more scalable and willing to develop app, etc etc etc...to become a bigger platform. For the new site, we decided to create 3 areas for the main content: piktalent.com/opportunities (all the vacancies) , piktalent.com/internships and piktalent.com/jobs so we can categorize the different types of pages and things we have and under opportunities we have all the vacancies. The problem comes with the site when we generate the diferent static landings and dynamic searches. We have static landing pages generated like www.piktalent.com/internships/madrid but dynamically it also generates www.piktalent.com/opportunities?search=madrid. Also, most of the searches will generate that type of urls, not following the structure of Domain name / type of vacancy/ city / name of the vacancy following the dynamic search structure. I have been thinking 2 potential solutions for this, either applying canonicals, or adding the suffix in webmasters as non index.... but... What do you think is the right approach for this? I am worried about potential duplicate content and conflicts between static content dynamic one. My CTO insists that the dynamic has to be like that but.... I am not 100% sure. Someone can provide input on this? Is there a way to block the dynamic urls generated? Someone with a similar experience? Regards,
Technical SEO | | Jose_jimenez0 -
How ask Google to de index scrapper sites?
While doing text Google searches for various keywords I have found two sites that have scrapped pages from my site which goes by an old URL of www.tpxcnex.com and a new URL of www.tpxonline.com www.folder.com is one of the sites and if you try to visit that site or any of the scrapped Google index listing, Chrome warns you not to. How can I ask Chrome to deindex www.folder.com or another scrapper site, or atleast deindex the URLs which have clearly scrapped my content?
Technical SEO | | DougHartline0 -
My video sitemap is not being index by Google
Dear friends, I have a videos portal. I created a video sitemap.xml and submit in to GWT but after 20 days it has not been indexed. I have verified in bing webmaster as well. All videos are dynamically being fetched from server. My all static pages have been indexed but not videos. Please help me where am I doing the mistake. There are no separate pages for single videos. All the content is dynamically coming from server. Please help me. your answers will be more appreciated................. Thanks
Technical SEO | | docbeans0 -
Google stopped crawling my site. Everybody is stumped.
This has stumped the Wordpress staff and people in the Google Webmasters forum. We are in Google News (have been for years), and so new posts are crawled immediately. On Feb 17-18 Crawl Stats dropped 85%, and new posts were no longer indexed (not appearing on News or search). Data highlighter attempts return "This URL could not be found in Google's index." No manual actions by Google. No changes to the website; no custom CSS. No Site Errors or new URL errors. No sitemap problems (resubmitting didn't help). We're on wordpress.com, so no odd code. We can see the robot.txt file. Other search engines can see us, as can social media websites. Older posts still index, but loss of News is a big hit. Also, I think overall Google referrals are dropping. We can Fetch the URL for a new post, and many hours later it appears on Google and News, and we can then use Data Highlighter. It's now 6 days and no recovery. Everybody is stumped. Any ideas? I just joined, so this might be the wrong venue. If so, apologies.
Technical SEO | | Editor-FabiusMaximus_Website0 -
Auto Generated Title by Google in SERP
Is there a way to tell Goolge to use my title instead of one generated by Google I have unique meta tags for each page, no duplicates, why Google is doing that? Thanks
Technical SEO | | KentR0 -
Google indexing tags help
Hey everyone, So yesterday someone pointed out to me that Google is indexing tags and that will likely hurt search engine results. I just did a "site:thetechblock.com" and I notice that tags are still being pulled. http://d.pr/i/WmE6 Today, I went into my Yoast settings and checked "noindex,follow" tags in the Taxomomies settings. I just want to make sure what I'm doing is right. http://d.pr/i/zmbd Thanks guys
Technical SEO | | ttb0 -
Google is keeping very old title tags in the SERPs for my site. How can I fix this?
Hi Around 6 months ago a site I work with changed its brand. One company became two. Despite changing the title when a new site went live around 6 months ago Google still picks up the old title for certain search results relevant to the old title. When a search result is relevant to the new title it shows that. It's very frustrating as we are trying to re-brand and do not want the old brand name showing for some very important search results. Thanks in advance for your help Paul
Technical SEO | | pauldoffman0