How long does it take for Google to index a new site and has anyone experienced serious fluctuations in SERP within 2 weeks after launch?
-
Hi guys,
I have recently launched my ecommerce jewellery site - www.luxuryfinejewellery.com - and noticed some serious swings in SERP over the last couple of weeks.
From ranking No 2, 3 and 4 for the keyword 'luxury fine jewellery' on Google.com, the homepage periodically disappears from the Top 50 altogether.
I thought it was the Sandbox, as I recently purchased the domain name, within the last 6 weeks, however the fact that it does rank on the 1st page some of the time is a mystery.
Has anyone also experienced this? Could you provide some advice on what to expect until the the rankings settle.
Thanks in advance,
Satbir
-
Thanks a lot for your input everyone, I will submit manually and continue to get quality backlinks.
-
I have to agree with GIGS20 on the manual submission (obviously only to engines you care about). Why? because in my own tests, I have consistently been able to get new sites ranked faster via sitemap direct submission than waiting for crawlers.
As far as the whole fluctuation thing - think about it this way - there are multiple algorithms in the Google system, it's not just one algorithm. And every site that gets an evaluation for it's on-site merits alone, then needs to have that evaluation held up in relation to other signals (off-site links and mentions, off-site social signals, etc.) and then all of that has to then be weighed against every other site that their system determines might be a topical focus match.
When a site is new, there's not a lot to go on so every time Google churns another update, every time they run another algorithm, things will likely change for some sites.
Then if you throw in the fact that many other sites are also being changed, worked on, further optimized (or hurt) every day in that topical focus, and the end result is an even more unstable ranking situation for new sites, especially when those are in highly competitive markets.
-
There are numerous theories about the "Google dance" which occurs when a site first gets indexed. It is very common for new sites to see their results wildly bounce for the first month. The prevailing theory, which makes a lot of sense, is a significant portion of Google's ranking algorithm is dependent upon Google's own data. When you click on a search result, Google obtains a lot of data. Some examples: how long you spend on the result page, do you bounce back to Google and search for the same query again, etc.
In an effort to gain more data from new sites, Google artificially boosts the ranking of new sites. The result is their results appear higher then they would otherwise be found. More users click on those results giving Google the data they require to properly rank your website.
-
Of course, many social bookmarking sites are low quality site, but I had in mind the major ones like Digg, Tanza, Stumbleupon, Delicious, Folked. I personally think that manual submission of all primary URL links to Yahoo, Google, and Bing is actually very helpful for faster indexing.
-
I disagree with some of your advice. "Submit manually your website to all search engines" is unnecessary. "do social bookmarking" to build a bunch of backlinks could actually hurt your site, as most do-follow social bookmarking sites are low quality spammy sites.
-
Google webmaster tools can be your first stop for your sitemap. Most of indexing is done between 2 days to 3-4 weeks. Depends on the quality of your website and work that was done for on-site and off-site SEO. What you can do for faster indexing? Submit manually your website to all search engines and do social bookmarking for your website. Site structure and popularity of your website are the main factors. Also, if the your domain name has some good history to it then index process can actually take just a few hours.
-
In my experience, sometimes sites jump around a lot in the rankings when they are new. I don't know exactly why they do this, but I just keep working hard on quality backlinks and things always settle down.
-
I've had similar experiences and after a while you wonder if doing an ancient African rain dance appealing to the furture Google gods would have just about as much an effect as following the mystical path of SEO best practice
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to effectively de-index in Magento site?
We have thousands of Missing Description issues but most of them are account/login pages. i.s. /customer/account/ etc... We tried to de-index them through the Configuration using the instructions here - https://docs.magento.com/user-guide/marketing/search-engine-robots.html But they're still appearing as issues in the Site Crawl. Even without the site crawl issue, we don't really want these to appear in the SERPs. Does anybody know how to properly de-index these login pages in Magento? Thank you!
Technical SEO | | LASClients0 -
Site Not Being Indexed
Hey Everyone - I have a site that is being treated strangely by google (at least strange to me) The site has 24 pages in the sitemap - submitted to WMT'S over 30 days ago I've manually triggered google to crawl the homepage and all connecting links as well and submitted a couple individually. Google has been parked the indexing at 14 of the 24 pages. None of the unindexed URL's have Noindex or follow tags on them - they are clearly and easily linked to from other places on the site. The site is a brand new domain, has no manual penalty history and in my research has no reason to be considered spammy. 100% unique handwritten content I cannot figure out why google isn't indexing these pages. Has anyone encountered this before? Know any solutions? Thanks in advance.
Technical SEO | | CRO_first0 -
How long does it take before a site is back in the SERP after a manual spamaction is revoked
Hi, A client of ours has a website with a manual spam action (duplicate content). Because they made some mistakes with redirects while moving the site from a URL to another google penitalized the site. We fixed the errors and the spamction is revoked. My question is how long it ussualy takes before the first results are back in the SERP. In WMT Google says "some time". But has anyone got some more information on it? Best Regards, Sam
Technical SEO | | U-Digital0 -
Google dropping pages from SERPs even though indexed and cached. (Shift over to https suspected.)
Anybody know why pages that have previously been indexed - and that are still present in Google's cache - are now not appearing in Google SERPs? All the usual suspects - noindex, robots, duplication filter, 301s - have been ruled out. We shifted our site over from http to https last week and it appears to have started then, although we have also been playing around with our navigation structure a bit too. Here are a few examples... Example 1: Live URL: https://www.normanrecords.com/records/149002-memory-drawings-there-is-no-perfect-place Cached copy: http://webcache.googleusercontent.com/search?q=cache:https://www.normanrecords.com/records/149002-memory-drawings-there-is-no-perfect-place SERP (1): https://www.google.co.uk/search?q=memory+drawings+there+is+no+perfect+place SERP (2): https://www.google.co.uk/search?q=memory+drawings+there+is+no+perfect+place+site%3Awww.normanrecords.com Example 2: SERP: https://www.google.co.uk/search?q=deaf+center+recount+site%3Awww.normanrecords.com Live URL: https://www.normanrecords.com/records/149001-deaf-center-recount- Cached copy: http://webcache.googleusercontent.com/search?q=cache:https://www.normanrecords.com/records/149001-deaf-center-recount- These are pages that have been linked to from our homepage (Moz PA of 68) prominently for days, are present and correct in our sitemap (https://www.normanrecords.com/catalogue_sitemap.xml), have unique content, have decent on-page optimisation, etc. etc. We moved over to https on 11 Aug. There were some initial wobbles (e.g. 301s from normanrecords.com to www.normanrecords.com got caught up in a nasty loop due to the conflicting 301 from http to https) but these were quickly sorted (i.e. spotted and resolved within minutes). There have been some other changes made to the structure of the site (e.g. a reduction in the navigation options) but nothing I know of that would cause pages to drop like this. For the first example (Memory Drawings) we were ranking on the first page right up until this morning and have been receiving Google traffic for it ever since it was added to the site on 4 Aug. Any help very much appreciated! At the very end of my tether / understanding here... Cheers, Nathon
Technical SEO | | nathonraine0 -
How GOOGLE can re-index my site as possible as?
I have facing the question about re-indexing in the google search engine, the case is: i have changed my site meta description but google indexed display part description why?? my site is http://www.green-lotus-trekking.com/everest-base-camp-trek/ whats the problem in meta tag description? Please let me know about this?
Technical SEO | | agsln0 -
Google is indexing blocked content in robots.txt
Hi,Google is indexing some URLs that i don't want to be indexed and also is indexing the same URLs with https. This URLs are blocked in the file robots.txt.I've tried to block this URLs through Google WebmasterTools but Google doesn't let me do it because this URL are httpsThe file robots.txt is correct so, what can i do to avoid this content to be indexed?
Technical SEO | | elisainteractive0 -
Yahoo Local SERPs Index Issue
I recently updated all my website page Titles and was checking to see how many have been crawled so far. On Yahoo/Bing I noticed something very strange when entering site:bandpages.ie in the search field. Selection Buttons (top of SERPs): 'Web' search shows all my pages indexed 'UK' has has most pages 'Only In Ireland' has just 1 page indexed - which is the site RSS Feed and nothing else! The site has been live for 2 years now. Considering we don't trade with the UK and our main focus is here in Ireland - what is going wrong? Why doesn't Yahoo/Bing index list the site pages in the Ireland index? Any insights or solutions appreciated...
Technical SEO | | Ubique0 -
New (google) local SERPs has 40 character limit on title length
Should i change my all the page titles for pages that show up in local SERPs to reflect this new limit? Is there any benefit to leaving it at the old limit and having more keywords in there? Or would there be benefit to conforming to google's new standard and having shorter titles?
Technical SEO | | adriandg0