How to place two NADs on site (One website, 2 locations)
-
Hello,
For our site:
nlpca(dot)com
we have 2 locations. One location is based out of a hotel in California, and one location is where we have our offices in Utah.
Our site is about both locations, emphisizing California. Do we need to create a Utah page and put the Utah NAD on that page with separate address and phone number? What do we use as an address since we only have a hotel room in California now? What do we need to do to rank for both in the natural and also Places listings?
Right now we're #1 for NLP California and #4 for NLP Utah
Thanks!
-
Hi Bob,
We're all always learning! A blended result is one that combines information from both the website and 3rd party sources (so, let's say it links to the website from the title but is accompanied by a link to the place/+ page).
A purely organic results has no third party data. This would be your typical old-style result of the title and meta linking to the website.
Most local results are blended these days, but the first page of results typically included both the blended results and some organic results.
Do a search for 'pizza san francisco' in Google. If your results are relatively similar to mine, you will see the page start with a purely organic result from Yelp and another from SeriousEats. This is followed by a set of 7 blended results in which the title element is linking to the websites of various business and is embellished with reviews from Google and Zagat, contact info and links to Google Maps which lead to the Google+ Local pages.
Then, below this, we return to pure organic results (2 for businesses and 1 for Gayot).
I hope that makes what you are seeing in the SERPs really clear to you.
-
How do I tell the difference between a purely organic listing and a blended Places/+/Organic listing?
Is it that if there are no Places results on the page it is purely organic, and if there are both organic and places results on the page then the results without markers next to them are blended and the ones with markers next to them are places?
Thanks for the clarification. I should already know this.
-
Hi Bob,
Pure organic results are governed by a different algo than the blended Places/+/Organic results. So, to the extent that you have any purely organic rankings, these should not be affected by your issues, but at the same time, any results that are blended are a combo of your organic and off-page, so these would have to be seen as intimately involved in your issues. Hope that clarification helps.
Good luck, Bob!
Miriam
-
Miriam,
Before I break the bad news to my coworkers, does our issue in Google Places effect our organic listings. In other words, are our organic results for
NLP Calfornia
NLP San Francisco
NLP Utah
NLP Salt Lake City
at risk or is it just our Places results that are at risk?
-
Hi Bob,
Where you live, are you still seeing a Google Place Page with a 'report a problem' link at the bottom of the page? If so, you'd go through the problem wizard. If not, you might try the troubleshooter:
http://support.google.com/places/?hl=en-US&rd=1
Again, 2 days ago I would have recommended both with confidence, but with the changes, I'm not sure how support has changed. Start with those recommendations and see where you get.
-
It looks like my coworker listed us as 2 different companies in G places with an old address. What a mess.
What would be the best white hat way to clean this up?
-
Hi Bob,
Well, here's a real hold-your-horses moment. As of yesterday, the world of Local has been turned upside down a bit and I am not yet sure of the total implications for multi location businesses. From Greg Sterling's piece, http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770:"We asked about management of multiple locations from a single page. Google said that there’s no news for the time being but that’s the ultimate goal:
A single page through which businesses can manage their online presence is a top priority, and we’re committed to ensuring business owners have a clear voice in how their business is represented on Google, via Google+."
So, management of businesses like yours is somewhat up in the air, but I believe I can still answer the main questions you've asked with some certainty.
To date, the acquisition of a legit office (no p.o. boxes, no virtual offices) and a dedicated, non-redirecting local area code phone number are essential to legit Places inclusion, and I am assuming these rules will carry over into Google+ Local. People certainly bend and break these rules, renting virtual offices, etc., but it's not something I'd ever recommend to a valued client.
If you don't currently have these things for California, I'm not 'getting' how you are ranking #1 for San Francisco in the local results. What are you using on the Place Page, in terms of NAP, to achieve these rankings. If it doesn't meet the guidelines, the risk is a sudden loss of rankings if Google takes notice. At least, that's how it has been up until yesterday. I believe the algo will carry over into the new Google+ Local, but as you can tell from my reply, I'm working hard right now to understand what has changed and what remains the same. Strongly recommend that you do all of the reading up you can over the next few days on this, Bob, as it will certainly pertain to your business and your future management of your local presence.
Miriam
-
One more thing - don't miss my other post.
Why can't we move up above 5th place organically for "NLP Utah" keywords when we are stronger?
-
Thank you Miriam,
We are first in google organically for "NLP San Francisco"
We are first in google local results for "NLP San Francisco"
Our address is only listed on the contact us page and it is a Salt Lake City Address
Our phone and fax are Utah numbers, and we also have an international number, all on only the contact us page.
We can't lose our rankings for the California keywords, local or organic, since these are our main traffic words.
We want to rank 1st for Utah keywords in both local and organic. Currently we don't rank for local "NLP Salt Lake City" and we're 5th for "NLP Utah" related keywords.
If necessary, we may be able to get a NAP of both utah and california, but I'm not sure on that - any ideas on how to inexpensively acquire a california address and a california phone number would be useful, and can the california phone number forward to the Utah office?
What's the solution?
-
Hi Bob,
I want to begin by clarifying what you mean by NAD. I'm familiar with NAP (name, address, phone number) but I've not encountered the term NAD before. From context, I'm guessing you mean NAP but please let me know if I'm wrong. I'll proceed as though I've guessed correctly.
As you may have reckoned, your California location doesn't qualify as truly local, because of its lack of a dedicated street address. You can't submit a hotel room number to Google Places, so until such time as you've got a standard address for the California branch, what you can do is going to be somewhat limited.
Typically, when dealing with a business model that has just a few locations, like yours, you would put the complete NAP in the footer sitewide, and on the Contact Us page, and you would also likely be creating a landing page for each of the 2 offices. Typically, you would be creating a Google Place Page for each location, creating other local business listings for each location and building out content, citations and links for each location. You can do some of this, but the lack of address for the California business is definitely going to hamper your Places efforts. You may be able to build good rankings organically, but if your core keyword phrases are most heavily used by local searchers and receive local SERPs, then you are likely to be outranked by businesses that can publish an address.
Have I helped to answer your question? If you need to add more info about your scenario, you are welcome to do so.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink (which one is better)
Hi, for guest posting which Anchor is better for my brand website? 1)Naked Anchor text (e.g according to www.example.co.uk) OR Branded Anchor text? (e.g according to Example, which can be clicked to www.example.co.uk ) Thank you
Intermediate & Advanced SEO | | KINSHUN0 -
Site Not Indexing After 2 Weeks - PA at 1
Hi Moz Community! I'm working as a digital marketing consultant for an organization that uses us for their online registration - we do not manage their web page. The issue that I am hoping you might have some ideas on is that their SERPS still aren’t making much of a recovery since they revamped their site in mid August. I ran a MOZ campaign for them and despite that they (eventually) got all their 301s in place, they submitted an updated sitemap to Google, aren’t hitting any crawl errors, and have a working robots.txt over two-thirds of their site pages don’t seem to be indexing. MOZ is giving most of them a Page Authority of 1, and when I login to their GWT, it’s showing me that only 3 pages have been indexed of the 315 URLs submitted. I know Google doesn’t make any guarantees in index update timelines, but 2+ weeks seems like a long time 😞 Their website is https://www.northshoreymca.org/. The site has a DA of 43 but most of the pages on the main nav are still at 1. They gave me permission to share in this forum because we're really trying to figure out a recovery strategy. Any thoughts or ideas as to what might be causing this? Is there anything else that you think I should check or that might be causing an issue? Is it possible that Google is just taking this long to index their page? Note: this page is built with Drupal. THANK YOU!
Intermediate & Advanced SEO | | camarin_w0 -
1 Ecommerce site for several product segments or 1 Ecommerce site for each product segment ?
I am currently struggling with the decision whether to create individual ecommerce sites for each of 3 consumer product segments or rather to integrate them all under one umbrella domain. Obviously integration under 1 domain makes link building easier, but I am not sure how far google will favor in rankings websites focussed on one topic=product segment. Product segments are medium competitive.Product segments are not directly related but there may be some overlap in customer demographics- Any thoughts ?
Intermediate & Advanced SEO | | lcourse1 -
Best way to transfer pagerank from one site to another
We currently own two sites (with unique domains) that accomplish a similar goal, but are completely different (so there's no duplicate content, etc) and were developed independently. Both sites have very good pagerank due to great press and inbound links over several years. Also both have thousands of pages and get a lot of inbound deep links. We plan on shutting one of the sites down so we can focus on the other. We'd like to transfer as much traffic and SEO/pagerank value from the one we're shutting down to the one we're continuing to focus on. What's the best way to do that? Should we just do a 301 redirect? Or keep the site running in some diminished form and link it to the site we're focusing on? I saw SEOmoz has a good guide on moving sites http://www.seomoz.org/learn-seo/redirection which recommends a 301 redirect, but I wanted to see if the same applies when merging sites as we are in this case.
Intermediate & Advanced SEO | | 212areacode0 -
My site links have gone from a mega site links to several small links under my SERP results in Google. Any ideas why?
A site I have currently had the mega site links on the SERP results. Recently they have updated the mega links to the smaller 4 inline links under my SERP result. Any idea what happened or how do I correct this?
Intermediate & Advanced SEO | | POSSIBLE0 -
To canonicalize an old site to a VERY young one
Hi,
Intermediate & Advanced SEO | | Greywolf
The situation is I have an old e-commerce site with good Pagreank (13 yrs old) and a new 3 month old site. Currently with duplicate content because it's e-commerce site. The old site has two languages on each product page, the new site only English. Traffic to old site is half English, half the traffic is the other language.
Question is should I canonicalise to the new 3 month old domain that's only got English content at the moment? Soon it will also have both languages, but proper multi-lingual. The old site is meant to be for wholesalers, the new site for end-users. So the new site should get all the SE traffic it can get, I amnot worried about the old site not getting much because it has established userbase. If I canonicalise now, will I lose all the non English traffic to the old site? And is it a good idea to canonicalise to such a young domain? (on same IP C Block) What would you do?0 -
How to see which site Google views as a scraper site?
If we have content on our site that is found on another site, what is the best way to know which site Google views as the original source? If you search for a line of the content such as "xyz abc etc" and the other site shows before yours in search results, does that mean that Google views that site as the original source?
Intermediate & Advanced SEO | | nicole.healthline0 -
How would you fix this site?
We're currently in the IA and design phase of rolling out a complete overhaul of our main site. In the meantime I've been doing some SEO triage, but I wanted to start making a longer term plan for SEO during and after the new site goes up. We have a pretty decent domain authority, and some quality backlinks, but we're just getting creamed in the SERPs. And so on to my question: How would you fix this site? What SEO strategy would you employ? http://www.adoptionhelp.org Thanks!
Intermediate & Advanced SEO | | AdoptionHelp0