What Google considers to be a branded keyword?
-
We can set our own keywords as branded in SeoMoz campaign, but Google would not necessarily see them like branded. After reading the Blog post at http://www.seomoz.org/blog/how-wpmuorg-recovered-from-the-penguin-update
I had a question: Are there known rules (or at least guesses) what Google considers a branded keyword/anchor text?
I guess the first one would be your website domain. So bluewidget.com for example would be a branded keyword for bluewidget.com website. How about Blue Widget or Blue Widget Company?
-
We're really talking about 2 separate definitions of "brand"
1. Within SEOmoz or Google Analytics, a branded keyword is simply one that relates to your company name or website, This makes it easier to segment who is searching specifically for you, and who is finding you through more broad, generic terms.
SEOs see different value in branded and non-branded search. For example, the type of visitor on this site who searched for "SEOmoz" is likely very different than the type of visitor who arrived her after searching for "SEO tools"
Also, you tend to rank very well for your own brand, so branded keyword volume can be an indication of your overall marketing efforts.
2. But to Google, brand means something slightly different. A "brand" in Google's eye means a thing. If enough people search for your website, or product, you become an entity.
Bill Slawski explains it better than I ever could:
http://www.seobythesea.com/2012/01/named-entity-detection-in-queries/
and if patent talk isn't your thing, Rand makes it a little more accessible in this Whiteboard Friday:
http://www.seomoz.org/blog/search-engines-and-brand-entities-whiteboard-friday
Hope this helps. Best of luck with your SEO!
-
In most cases branded keywords consist brand name, so in your case both Blue Widget and Blue Widget Company are branded keywords/phrases, unless these are patented names of some other company.
-
Hello,
I may be able to help you with this. If you think this down as simple advertizing, what do you think of as a brand? Wal-Mart?, Coca-Cola? GE?, those are all branded keywords. Now this doesn't always work for just the company name, think of the iPhone, the iPhone is a branded keyword that apple has. xBox with Microsoft, and PlayStation with Sony are another two branded keywords outside of the company name.
When you think of it in that perspective, Blue Widget and Blue Widget Company are both branded keywords, but if BlueWidget.com sold a patented widget (royal blue sprocket?)
As far as anchor text goes, don't go overboard with keywords within them, make them natural. For example, if you listed your patented widget, don't make the anchor text "Royal Blue Sprocket by bluewidget.com" this could be flagged as keyword stuffed anchor tag, and you could be penalized for it. If your pushing the brand, just put the name of the widget "royal blue sprocket"
I hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What if i dont use an H1, but rather, h2 with multiple keywords.
the reason i dont want to use h1 is because i can have only one h1, however if i use several h2s. is it gonna help me rank? bacause google likes h1 more than h2, is google gonna give more priority or same priority to h2., and if that priority is gonna be less, what will be the percentage of that lessness? for ex: h1 gets 90 score if my h1 is missing how much score my h2 will get out of hundred(i know there is no such metric but i am just wondering anyways)
White Hat / Black Hat SEO | | Sam09schulz0 -
Ranking Fluctuation on "Canvas Prints" keyword in google.co.uk
Hello Moz We are struggling for "canvas prints" ranking in google.co.uk since last 2 years. every time in SERP my webpage has been changed. i want to rank this URL on this particular keyword - "canvas prints" Can you tell me why my page has been fluctuate every time in SERP's. mtwpvf
White Hat / Black Hat SEO | | CommercePundit1 -
Google Images and slideshow copyright
Hello, I made a slideshow and referenced Google Images without searching with advanced copyright settings. Can I just put a copyright disclaimer in my video, or do I need to reshoot it? Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Black hat : raising CTR to have better rank in Google
We all know that Google uses click-through-rate (CTR) as one of it is ranking factor. I came up with an idea in my mind. I would like to see if someone saw this idea before or tried it. If you search in Google for the term "SEO" for example. You will see the moz.com website in rank 3. And if you checked the source code you will see that result 3 is linking to this url: https://www.google.com.sa/url?sa=t&rct=j&q=&esrc=s&source=web&cd=3&cad=rja&uact=8&ved=0CDMQFjAC&url=https%3A%2F%2Fmoz.com%2Fbeginners-guide-to-seo&ei=F-pPVaDZBoSp7Abo_IDYAg&usg=AFQjCNEwiTCgNNNWInUJNibqiJCnlqcYtw That url will redirect you to seomoz.com Ok, what if we use linkbucks.com or any other cheap targeted traffic network and have a campaign that sends traffic to the url that I show you. Will that count as traffic from Google so it will increase the CTR from Google?
White Hat / Black Hat SEO | | Mohtaref11 -
Massive Google Search Spam
We have come to know that one of competitors of our client is spamming Google search results on massive scale. If we search with keywords like "iphone spy apps" , "text messages spy " etc then most of results from 3rd or 4th page onwards show totally irrelevant sites but when we click on those results/pages then all redirect to either http://topspysoft.com/ OR http://www.mspy.com/ . They have been doing it on massive scale for last few months against hundreds of queries and populating hundreds of search results. If use some country specific Google site then again hundreds of results come from totally irrelevant country specific domains (au,nz,uk etc) and they all redirect to topspysoft.com or mspy.com. Can you please tell how they are doing it and how they are able to do it on such a massive scale without getting noticed by Google ? Is there any way to report this issue to Google as the current only allows one link ? Following are some of the spam urls to give you an idea www.crcincva.com/doc/20-best-iphone-spy-apps/
White Hat / Black Hat SEO | | shaz_lhr
chefitupkids.com/top-10-spy-apps-for-iphone/
jarestaurant.com/text-spying-apps-iphone/
www.lisamishler.com/qn/phone-spy-apps-uk
tigerdenus.com/spy-apps-for-iphone-no-jailbreak
palmhousestl.org/templates/phone-location/iphone-spy-apps-uk.html I'm also attaching couple of images which show that almost 80% of results on those pages are actually spam pages WlpJshL qtuLdHp0 -
Can Using Google Analytics Make You More Prone to Deindexation?
Hi, I'm aggressively link building for my clients using blog posts and have come upon information that using Google Analytics (as well as GWT, etc.) may increase my chance of deindexation. Anyone have any thoughts on this topic? I'm considering using Piwik as an alternative if this is the case. Thanks for your thoughts, Donna
White Hat / Black Hat SEO | | WebMarketingHUB0 -
Interesting case of IP-wide Google Penalty, what is the most likely cause?
Dear SEOMOZ Community, Our portfolio of around 15 internationalized web pages has received a significant, as it seems IP-wide, Google penalty starting November 2010 and have yet to recover from it. We have undergone many measure to lift the penalty including reconsideration requests wo/ luck and am now hoping the SEOMoz community can give us some further tips. We are very interested in the community's help and judgement what else we can try to uplift the penalty. As quick background information, The sites in question offers sports results data and is translated for several languages. Each market, equals language, has its own tld domain using the central keyword, e.g. <keyword_spanish>.es <keyword_german>.de <keyword_us>.com</keyword_us></keyword_german></keyword_spanish> The content is highly targeted around the market, which means there are no duplicate content pages across the domains, all copy is translated, content reprioritized etc. however the core results content in the body of the pages obviously needs to stay to 80% the same A SEO agency of ours has been using semi-automated LinkBuilding tools in mid of 2010 to acquire link partnerships There are some promotional one-way links to sports-betting and casino positioned on the page The external linking structure of the pages is very keyword and main-page focused, i.e. 90% of the external links link to the front page with one particular keyword All sites have a strong domain authority and have been running under the same owner for over 5 years As mentioned, we have experienced dramatic ranking losses across all our properties starting in November 2010. The applied penalties are indisputable given that rankings dropped for the main keywords in local Google search engines from position 3 to position 350 after the sites have been ranked in the top 10 for over 5 years. A screenshot of the ranking history for one particular domain is attached. The same behavior can be observed across domains. Our questions are: Is there something like an IP specific Google penalty that can apply to web properties across an IP or can we assume Google just picked all pages registered at Google Webmaster? What is the most likely cause for our penalty given the background information? Given the drops started already in November 2010 we doubt that the Panda updates had any correlation t this issue? What are the best ways to resolve our issues at this point? We have significant history data available such as tracking records etc. Our actions so far were reducing external links, on page links, and C-class internal links Are there any other factors/metrics we should look at to help troubleshooting the penalties? After all this time wo/ resolution, should we be moving on two new domains and forwarding all content as 301s to the new pages? Are the things we need to try first? Any help is greatly appreciated. SEOMoz rocks. /T cxK29.png
White Hat / Black Hat SEO | | tomypro0 -
Beaten in SERP's by a site going 'all in' on 2 keywords in their anchor text profile.
I would like to get peoples thoughts on putting 80% of your anchor text links in just 2 keywords vs a nice spread of branded and longtail keywords.. like I am. recently fell off the first page for a key SERP.. and the site in P10 has gone nuts on just that two keyword's.. I know we have a good site onpage/ conversion / low bounce rate page views etc.. Pretty sure we get more traffic than them. Seems that this obvious bloated anchor text profiling has worked for them though.. What do you guys think/know?
White Hat / Black Hat SEO | | robertrRSwalters0