How to handle link building to product pages that change regularly?
-
How do I handle building links to an eCommerce site where the product pages change regularly because product is only available for a certain time frame? Should I focus on building links to the category pages instead?
-
Yep that's a good idea to. You can see SEOMoz's ranking factors has an example, each year they keep the same url and update the survey.
-
One of our associates wrote about handling expired content, especially for ecommerce stores, at http://www.seomoz.org/blog/how-should-you-handle-expired-content. This may help you some too.
-
Perhaps if you are offering those products as a special deal called " Deal of the Week " then have a page which says " example.com/deal-of-the-week " and get the content on that page and when you update the deal update the content on that page .. so over time that page will have a strong authority
-
Focus on your category pages for sure. And outside of that, you should try and dominate comparison shopping engines if it applies to your market.
-
Yep that's the best way forward, concentrate on building strong category pages and let the link juice flow down to new pages. You can also 301 expired pages back to the category page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should I apply Canonical Links from my Landing Pages to Core Website Pages?
I am working on an SEO project for the website: https://wave.com.au/ There are some core website pages, which we want to target for organic traffic, like this one: https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/ Then we have basically have another version that is set up as a landing page and used for CPC campaigns. https://wave.com.au/anaesthetists/ Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across? Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages😞
Intermediate & Advanced SEO | | Wavelength_International0 -
Link Building for Ecommerce
I need help - I'm trying to boost the rankings of a competitive category page - Leather Office Chairs First I'm thinking I need earned links - but for something like leather office chairs thinking of interesting, unique content people would love to read & share is proving difficult. I am struggling - can anyone help?!
Intermediate & Advanced SEO | | BeckyKey1 -
Intra-linking to pages with a different Canonical url ?
Hello Moz Community! I'm hoping to get some advice around intra-linking practices and the benefits when a page that is being linked to has a different canonical tag than it's own URL. Confused? Allow me to elaborate. Scenario: Background: Ecommerce Company is trying to increase its organic ranking for key, broad terms in the cycling industry. Ecommerce company is trying to rank its category pages for a main term. To help this, the company focusing on increasing the quality of its intra-linking structure (the links and anchor texts that link to another page within the site). Example goal: to have it's Road Cassettes category page rank for 'Road Cassettes' Company's 'cassettes' main category page is here: /Components/Drivetrain/Cassettes/ And the company uses filtered navigation logic to drill down into 'road cassettes' specifically: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True SEOs are instructed to include occasional links back to this page, with SEO friendly anchor text, to help strengthen it's authority for the main term. The Issue / Question: Main category URL: /Components/Drivetrain/Cassettes/ Road Cassettes category URL: /Components/Drivetrain/Cassettes/?page_no=1&fq=ATR_RoadBiking:True Road Cassettes Canonical URL: /Components/Drivetrain/Cassettes/ The canonical URL of the filtered Road Cassettes category is its main category URL. Will Company be able to effectively rank its Road Cassettes category URL for 'Road Cassettes' if the canonical URL is the main category? Should the canonical URL not be the main category? OR Will increasing the intra-linking to the Road Cassettes URL help the main category URL rank for 'Road Cassettes' - by passing all it's authority?
Intermediate & Advanced SEO | | Ray-pp0 -
Advice on Link Building?
I know webmasters shouldn't focus on link building but unfortunately there are some types of content that doesn't get shared as much as other. And for content to go viral, it ain't that easy and it's almost impossible in some smaller niches where you don't have the volume to go "viral". That said I know about the common link building techniques. I know I can submit guest posts but when you're competing with websites that have over 10,000 backlinks, there is no way I'm going to get close to this with guest posting and commenting on other blogs. One way I found for getting backlinks is to publish interviews. Most of the time, people/businesses you interview like to link to this type of content. Publishing value-added content about other businesses' products or services may get some backlinks in return but not that often. So other than that, can some of you share some "out-of-the-box" link building strategies? Thank you in advance!
Intermediate & Advanced SEO | | sbrault740 -
Subdomain Blog Sitemap link - Add it to regular domain?
Example of setup:
Intermediate & Advanced SEO | | EEE3
www.fancydomain.com
blog.fancydomain.com Because of certain limitations, I'm told we can't put our blogs at the subdirectory level, so we are hosting our blogs at the subdomain level (blog.fancydomain.com). I've been asked to incorporate the blog's sitemap link on the regular domain, or even in the regular domain's sitemap. 1. Putting the a link to blog.fancydomain.com/sitemap_index.xml in the www.fancydomain.com/sitemap.xml -- isn't this against sitemap.org protocol? 2. Is there even a reason to do this? We do have a link to the blog's home page from the www.fancydomain.com navigation, and the blog is set up with its sitemap and link to the sitemap in the footer. 3. What about just including a text link "Blog Sitemap" (linking to blog.fancydomain.com/sitemap_index.html) in the footer of the www.fancydomain.com (adjacent to the text link "Sitemap" which already exists for the www.fancydomain.com's sitemap. Just trying to make sense of this, and figure out why or if it should be done. Thanks!0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
How would you handle 12,000 "tag" pages on Wordpress site?
We have a Wordpress site where /tag/ pages were not set to "noindex" and they are driving 25% of site's traffic (roughly 100,000 visits year to date). We can't simply "noindex" them all now, or we'll lose a massive amount of traffic. We can't possibly write unique descriptions for all of them. We can't just do nothing or a Panda update will come by and ding us for duplicate content one day (surprised it hasn't already). What would you do?
Intermediate & Advanced SEO | | M_D_Golden_Peak1 -
Does google detect all updated page with new links
as paid links? Example: A PR 4 page updates the page a year later with new links. Does Google discredit these links as being fishy?
Intermediate & Advanced SEO | | imageworks-2612900