Yelp, yahoo, local directories..
-
We are currently in one location and we are moving our office.
Would it be better to leave all the directories and add new listings with the new address? This way we get 2 listings until someone in this address claims a business here.
or
Would it be better to change all the existing to the new address?
-
Hi Donnie,
If you're vacating the old address and will be located solely in the new office, you need to change all existent listings and citations to reflect your new address. The reason this is so important is that Google can become very confused if they find two sets of NAP (name, address, phone number) for your business and may not trust your new information because the old info is hanging around out there.
As Guy has pointed out, this is a time consuming process. Do a little every day and you can get it done. It really is necessary. Good luck!
-
No matter what, it is a pain in the butt. We've moved three times and have three different addresses listed all around the web. Tackling this is a huge project and takes a lot of time. I'd suggest worrying only about the big players that show up when you search your brand.
I'd rather have one strong listing versus two listings. Plus, having address listed as some where else can confuse clients as to where to go or mail items.
Good luck.
-
Your point in having the next business list at your old address is a valid concern. If you are keeping a presence at this old address and opening an additional new address, you do not have to change the existing listings and citations. Simply start building an additional local listing.
If you are moving all together, leaving the old location, you likely will have a lot of work ahead of you. Most importantly, develop a plan on how and when to change your listings to the new address. It is a massive job and you want to be prepared, knowing what and where you need to change when that day comes.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
OK to have multiple local business structured data on one website?
Hello there, I'm working on implementing local business structured data for a website but we have multiple offices. Is it okay from a Google perspective to add different local business data on different pages of the website, or can I only use one set of local business data site wide? Many thanks, Gill.
Intermediate & Advanced SEO | | Cannetastic0 -
Content Marketing for Local Businesses
Hey guys! As someone who works with a number of local businesses (with localized target markets) I find that developing ideas for content marketing can be VERY difficult. I like the idea of creating local guides, local event info etc, but what other ways can we create content for a localized target market? For example: I have an OBGYN client that we'd love to create content for that is related to their niche (women's health), but don't want to promote or create content for national audience. That would seem incredibly wasteful. Would love to hear ideas on how to create targeted content for a local audience! Thanks
Intermediate & Advanced SEO | | RickyShockley0 -
Local Offices Optimization
One of my client has offices in 11 different cities and we have a page on the website for each office. I have optimized each page as well as I could for each city. Every on-page aspect I nailed and I even added a unique 100-150 words text and 3 pictures of the offices to each page to make sure Google wouldn't penalize me for having nearly identical pages. Here's one of the page (the Montreal office): http://pierreroy.com/en/offices/bankruptcy-trustee-montreal/ However, even after doing all that, I can't seem to get as many #1 rankings as I think I should. I get outranked by websites not optimizing their page properly... Is it because of inbound links metrics? How do you build links to each office page without spamming? Any advice? Thanks!!
Intermediate & Advanced SEO | | optimumweb0 -
Links directory: is it worth it?
Would there be any benefit or penalty for implementing a links directory with over 300 external links to websites that somtimes return the link? Or would it be more beneficial to simply ask for one way inbound links when gaining links? For example this section of this website: http://directory.flyawaysimulation.com/ This is their directory and most but not all of the sites in that directory link back to them. Your ideas, thoughts or suggestions are greatly appreciated.
Intermediate & Advanced SEO | | Peter2640 -
Local + National seo for a new website
Hi, Look for idea for a website owner selling training courses on painting , he wants to be ranked locally first but also national on google Serp (only one physical address available). His domain name is rather a branded one (no kw in it), and the website is recent (1 year) . An audit will be focused on competitor rankings to find niche KW. I 'd advise : - For local : optimized Google address listing + local business directories + optumized page with local emphasis (shema.org ..) For national : to make unique relevant content pages with keywords geographically targeted (according audit), for instance for a specific town, to include terms related to this particular local market etc.. 1/ What 's else could i suggest to start a national ranking ? 2/ Have you heard of a tool to make distant queries on Google ? I mean , i leave in Madrid (spain) and want to see google serp as if i was in Barcelona ? (seems difficult as google uses Ip). Tks in advance for your advices...
Intermediate & Advanced SEO | | mlc0 -
What directories are best for health or health related products?
I am trying to find out if there are any reputable directories related to health supplements and general health information.
Intermediate & Advanced SEO | | DonovanHarrell0 -
Can anyone recommend solid directories (paid) to submit websites to?
can anyone recommend solid directories (paid) to submit websites to? maybe a directory you've already submitted to and have gotten results. Thanks
Intermediate & Advanced SEO | | PaulDylan0