How can I improve my Adsense CTR / CPC?

[rpedri]

Here's one page where my Ads' setup can be seen:

http://www.gameseducativos.com/guarda-do-zoologico/quebra-cabecas

[kchan]

5% CTR is good but 2 cents per click is really low.  Other than being in Brazil, I believed you have been 'smart priced' due to the traffic quality you are sending through.  Also, when you started using adsense, I assume the CPC was higher right?

[rpedri]

Thank you for the straight answer kchan.

My CTR is around 5% and the CPC is at measly 2 cents.

I don't think I can get a 60c CPC, since my traffic is from Brazil, but on the other hand 2 cents seems pathetic.

[kchan]

Hello,

I would like to ask what is your CTR like?  Since your website is targets the younger audience, it is unlikely you would receive a high CPC, say above 60-70 cents per click.

What I would suggest is to only use 2 adsense units a page.  This should increase the CPC, because less ads are been displayed(as usually the higher paying CPC's or higher quality ads)

I would suggest using only 300x250, 120/160x 600, 468x68 or 728x90 because these tend to be the best paying/performing ad units.  These are better performing because most publishers have designed banners for these ad dimensions.

For your page, I would suggest the top section where you're using the 336x280 to only use one or the left side (preferbally a 300x250 ad unit), and maybe a description of the game or the right.  The bottom section you should use a 468x90 advert.

You should also play around with the positioning and coloring of the ad text unit.

How this helps.