Why would a specific Title page search not show up on Google?
-
I need help to solve an ongoing problem.
I have been working to try to figure this out now for weeks. When you search a
specific page title that has a low competition and all of the SEO checks indicate
that the page should rank in the top 10 if not #1 yet it is nowhere to be found
(not in top 200). I have looked at all of the suggested possible caused from
this and other forums. I have been told by Google that we are not being
manually penalized. I have taken action to correct all of the issues that have
been mentioned in forums; speed, links, SEOmoz crawl results are good, No major
problems for the site, page rank for the search keywords is A yet;Still the problem persists please let me explain with this simple test result:
Search Google, Yahoo and Bing for; Gallery Wrap vs Museum Wrap Canvas Looking for this page:
http://www.getyourphotosoncanvas.com/gallery-wraps-vs-museum-wraps/
Google = not in top 200
Yahoo = 2
Bing = 2
On the Google search if you drop the work Canvas the result is #2
With the exact title phrase; Gallery Wrap vs Museum Wrap Canvas
We find the following pages, but not the correct page:
Free Digital Proof from Get Your Photos on Canvas
<cite>www.getyourphotosoncanvas.com/free-digital-proof/</cite> FREE Digital Proofs offered by Get Your Photos on Canvas before you ... form the Gallery Wrap or what the Museum Wrap will look like and much, much more!
Rank 76 on search for Gallery Wrap vs Museum Wrap Canvas
Photos on Canvas Online Gallery Photographs by Ray Dominey
<cite>www.getyourphotosoncanvas.com/store/</cite> Photographs
on Canvas by renowned St. Augustine Photographer
Ray Dominey. Photographs ... Gallery Wrap vs. Museum Wrap · Before & Afters
That WOW!Rank 107 on search for Gallery Wrap vs Museum Wrap Canvas
Photo on Canvas Triptych, Three Panel Canvas Split Wall Display
<cite>www.getyourphotosoncanvas.com/.../split-panel-triptych-photos-on-... 21, 2012 – Photo on Canvas Triptych Split Panels are very popular today but the origin of ...
Gallery Wrap vs. Museum Wrap · Before & Afters That WOW!</cite>FebRank 128 and 132 on search for Gallery Wrap vs Museum Wrap Canvas
I need help can anyone please help me figure this out?
-
It looks like your competitors are using much more narrowly focused titles and their content is closely related to the page title. If your page titles are too general, then Google isn't going to rank you as highly.
I would look at the page content in relation to the title. For instance, if the page is really about museum wrap then gallery wrap shouldn't be in the title.
Also some keyword research. Take a look at your Analytics program and see what your top keywords are. Then search for a bunch of short relevant phrases and see which ones bring up pages full of your competitors.
You have "photos" and "canvas" in your URL, so that should be a starting point. When I searched the phrases photo canvas and photos on canvas, I got a page full of companies offering to put photos on canvas. When I searched your title, I got a fairly random mix of results.
The trick is to think like your customers search. Very few of your customers will know enough to compare gallery wrap to museum wrap. All of of your customers want to know how to get their photos on canvas. It's hard. I'm a lawyer, so I want to use technical language. That's the language I speak. It's not, however, the language my clients speak.
A good example from one of my websites, in Washington State drunk driving is called "Driving Under the Influence" or "DUI" and you blow into a Datamaster. If I'd only optimized for those terms, I would have been technically correct, but I'd have missed a lot of search. I got a lot of hits from people searching "DWI" "Driving While Intoxicated" "Drunk Driving" "Breathalyzer," and so on. Was my optimization using technically incorrect vocabulary? Yes. Was it misleading? No. Was it what the user was looking for? Yes, and that's why I did it.
Optimize to the user. You aren't optimizing to a your profession's trade group, you're optimizing to someone who wants to see their Christmas photo on canvas.
-
Thanks for the reply!
I understand what you are saying but I think you are missing the point.
Why should a search result for a portion of a title - Gallery Wrap vs Museum Wrap - generate a result when a greater portion of the tile - Gallery Wrap vs Museum Wrap Canvas - Does not return a result at all in the top 200. Yet it does return results
for other pages on our website that are not as relevant?This is happening across the board with page after page. It is not specific to just this page, I was only using it as an example.I seems as though Google does not like when the search contains Photo or Canvas?
Any Ideas?
-
It looks like you're mixing too many keywords in the title. If you want to do a comparison page try paring the title down to "Gallery Wrap or Canvas Wrap?" It condenses the title down to those to phrases only.
Alternatively, you could do something more like "Canvas Printing" or "Photos on Canvas." Then create specific pages for Gallery Wrap and Canvas Wrap. You can can put a pros and cons list on each of the pages for Gallery Wrap and Canvas Wrap and achieve the same thing.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
(Need helps here!) Can homepage and other internal pages (services) rank high together on Google?
Hi Moz community, Recently I am working on our website's SEO. Our company is a marketing agency. We provide general marketing services and also web design. Here is the content of our homepage and internal pages (specific services). Homepage (marketing agency) Internal page #1 (XXX marketing service) Internal page #2 (YYY marketing service) Internal page #3 (web design) I suggest to my supervisor that we could make some improvement and optimize different keywords for these 4 pages, respectively (homepage, internal page #1 #2 #3). However, my supervisor holds a different point of view that homepage and internal page#3 cannot rank both high for their own keywords because web design is not as related to marketing. So I did some research and look for some top-ranking marketing agency guys who also offer web design. I found their internal pages about web design service rank pretty bad for their own web-design-related keywords. Here are my thoughts and guess (please correct me if I am wrong): Google takes everything into account and deems web design to be kind of irrelevant content to the website, so the internal page for web design will not rank high. The internal page has so much lower power than the homepage so it got outranked by the guys whose homepages are all about web design and development. My question is: In above case, can homepage and other internal pages (our services) all rank high together for their own keywords? I know what I wrote is kind of confusing...But I really need help here and want to solve this problem badly. Really appreciate any help!! Thank you in advance! Best, Raymond
Competitive Research | | Raymondlee0 -
Thoughts on Nofollow My Account / Shopping Cart Pages on an eCommerce Website
I recently noticed most of my competitors (eCommerce sites) have linked to pages within their sites that do not always contain product information (my account, shopping cart, etc) using rel="nofollow". My site does not currently do this. Are there any advantages to using rel="nofollow" on similar pages on our site? Any disadvantages?
Competitive Research | | Gordian0 -
Why do some sites perform great but show no data on the tool bar?
Hey everyone, Been a paid member for 3 days and this is my first time posting 🙂 I have a quick question about competitive analysis with the MozBar. I do not want to point out the exact website (unless that is something cool to do on this forum), but there is a site ranking for a single keyword in the local 7 pack in slot one, which is also slot one for the SERP entirely. When I go to look at the page in more detail, the MozBar is showing no DA, PA, anything at all, and the Open Site Explorer is showing no links internal or external. I know that the page has to have at least some of these elements populated in order to be ranking for a term this competitive, so why is the bar not showing anything? The bar works GREAT on other sites below this one. Thanks for any help!
Competitive Research | | tonyflorespsa0 -
Competitor's Ranking's Reports are Showing Blank Values for Rankings
When selecting competitors to see how they rank for specific terms in the ranking's report page here, it loads the page normally, but without any actual rankings. Where values should be, it lists all values as our competition not ranking whatsoever (for all competitors). I'm not sure if there is something we're doing wrong, or perhaps we just need to wait for a refresh, but if anybody could help out, that would be wonderful!
Competitive Research | | ACLens0 -
SEOMoz bar shows competitors ranking higher in SERPS with less Moztrust and Mozrank?
We are targeting the term "wholesale fireworks" we are currently on page two and just completed some on page optimization. I noticed using the Mozbar that the SERP results on the first page show a site with near zero page rank, Moztrust, domain trust, etc.. It is steadily number two in SERPS. Our site is just as strong or stronger on these ratings as anyone on the first page. How is it possible that we are still hanging out on page 2?
Competitive Research | | devonkrusich0 -
Search shows site links, but not hyperlinked?
2 of our competitors on Google have site links show in their results which brings you to that specific page. In our listing we show up with the same results a few spots behind them with our site links visible showing very similar content, but are not actually hyper linked. Is there a way to fix the issue and let people actually be able to click on our site links instead of just reading them?
Competitive Research | | sknott0 -
Where are the best places online to build powerful profile pages
So on SEOmoz you can create a profile page with followed links (after 200 points), just as you can do on Google Profiles. I'd like to build a strong backlink profile which features some of these highest links that my competitors will not have the time or effort to do. I'm working hard to answer questions on SEOmoz and to be a helpful part of the community, and have published some Google Knols for the Google profile building. My question is; are there any other sites that allow the same type of responsible profile building, preferably SEO related as this is my area of expertise. Thanks Aaron Solar Monster Ltd
Competitive Research | | aarondicks0 -
Is there a tool that could list all high PR pages of a domain?
Is there a tool that could list all high PR pages of a domain? Ideally, non subscripton based but if the tool is awesome then I wouldn't hesitate forking out for it.
Competitive Research | | rmteamseo0