IMPACTS on Moving Online Store to New Platform
-
I,
I have this online store, http://www.filtrationmontreal.com/ built on osCommerce.
This platform is NOT SEO friendly and I expecting to move it to a new platform, probably, http://www.americommerce.com/
Can I limit the SEO impact when moving this store?
The domaine will be the same, but every other url on the site will change.
I only know the basics of SEO, and only copy html code when I need to. So my knowledge are limited.
Using Google Analytics, I have the most popular page url visit on the current store.
To limit impact, I thought I should copy the most popular page URL of the curent store and do a 301 redirect on the store platform.
Do you think this my limit the impact? Would there be a other way to limit SEO impact on Google search results?
I don't want to be penalize if the search and up on a 401 page.
Can anybody help me?
Thank you,
BigBlaze
-
This is a good idea to get a control over the pages...
Although i am no smart but in the beginning years i played a lot with osCommerce and i can simply say that is platform is not SEO fitted. Zen cart is even a better option but yes if you give me a open choice i will go for your option!
-
I agree. On my sites I use "buy buttons" on html pages instead of using the product pages that the cart can generate. This gives me total control over the look of the pages, the URLs and the SEO.
-
I have this kind of experience in the past and as per the best of my knowledge you have to be very planed before executing stuff or else you will see some not easily irrecoverable damages that will create a problem.
Here are few things that you should plan
- Plan the redirection
As you said your complete URL structure will be changed this means you have to create and excel sheet to note all your current URLs and set the new URLs in the next column and set 301s accordingly.
- Picking the right eCommerce Platform
This is critical, I have worked with Joomla (I hate it), Wordpress, osCommerce, Zencart and Magneto and I have a good time playing with Magneto and Zencart.
There are actually several things to plan before switching from one platform to other keeping SEO on the safe side!
The best advice is to heir a person with good SEO (eCommerce) experience and he can do the good job for you!
-
Moving an ecommerce site to a new platform can be a TON of work. It can also change how your site performs in the search engines.
You have decided that you can improve your SEO by moving to a new platform.
You want to maximize this by picking a platform that will perform well, optimizing it expertly and moving your pages in a way that retains all of their links and rankings.
Instead of fearing loss you should be aggressively looking for gain.
If I was in your situation I would hire an experienced SEO who knows a lot about ecommerce platforms and have him/her advise on a platform, plan the move, determine how to best optimize, and do parts of the execution that you don't feel qualified doing yourself.
This is an opportunity for you to make huge gains. A website gets very few of these opportunities. Maximize them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving my domain to weebly
I am thinking of moving my html website to weebly. They offer a 301 redirect for my domain name. Is that ok for SEO?
Technical SEO | | bhsiao0 -
Impact of changing title and description.
When a site doesn't rank for keywords, is this advisable to keep changing the title, description and other on page factors of a page , say home page, until it ranks? Will that impact on improvement? Or else will it be counted in the negative side?
Technical SEO | | Somanathan0 -
What online tools are best to identify website duplicate content (plagiarism) issues?
I've discovered that one of the sites I am working on includes content which also appears on number of other sites. I need to understand exactly how much of the content is duplicated so I can replace it with unique copy. To do this I have tried using tools such as plagspotter.com and copyscape.com with mixed results, nothing so far is able to give me a reliable picture of exactly how much of my existing website content is duplicated on 3rd party sites. Any advice welcome!
Technical SEO | | HomeJames0 -
Best way to host new product?
Hi guys We are launching a new product, the web pages are being built by a 3rd party and fall outside our current CMS. We're considering either hosting it on 1) sub domain 2) folder within existing site (although will be tricky to implement) or 3) a different URL altogether. What would you say is the best for SEO? Many thanks in advance.... Nigel
Technical SEO | | Richard5550 -
Advice and Opinions Required Regarding creating new pages for similar keywords
We are currently in the process of creating new pages for keywords very similar to our main landing pages. Example: Page 1.) "Family Holiday in {Location}" Page 2.) "Family Vacation in {Location}" Page 3.) "Family get-away in {location}" All 3 keywords are currently optimised for the 1st page "Family Holidays in {Location}" but was wondering if there is any benefit or if its worth creating sub pages for these alternative keywords. I personally don't think we should do this as Google will know to rank our main page for secondary/synonym keywords via on page seo and links with anchor text, but can you foresee any negative aspects if we went ahead and created these children pages being linked to from the top level keyword's page? Or do we continue optimising our main landing page for related/synonym keywords? Thanks in Advance GREG
Technical SEO | | AndreVanKets0 -
Remove Bad Links Or Build New
Hello, After deeply assessing our back links we have come to the conclusion that we have too many links that have been devalued and also some spammy looking links.... Our next question is do we remove these bad links and start a fresh or do we just build new white hat links?? Thanks, Scott
Technical SEO | | ScottBaxterWW0 -
Impact of "restricted by robots" crawler error in WT
I have been wondering about this for a while now with regards to several of my sites. I am getting a list of pages that I have blocked in the robots.txt file. If I restrict Google from crawling them, then how can they consider their existence an error? In one case, I have even removed the urls from the index. And do you have any idea of the negative impact associated with these errors. And how do you suggest I remedy the situation. Thanks for the help
Technical SEO | | phogan0 -
No results in new campaign for 3 weeks
Hi. I have 3 campaigns in SEOmoz. 2 are working ok but one I've set up like 3 weeks ago and still have no details about it , everywhere is '0' and no results at all. Google Analytics shows links etc but in SEOmoz nothing is moving above 0. Domain is quite new, like 2 months but I should get some rsults , isn't it ? Strange In Google I was on position 16 for my keywords and now I am 89 ! Anyone know what coule be reason for no stats in SEOmoz ? Thanks
Technical SEO | | sever3d0