IMPACTS on Moving Online Store to New Platform
-
I,
I have this online store, http://www.filtrationmontreal.com/ built on osCommerce.
This platform is NOT SEO friendly and I expecting to move it to a new platform, probably, http://www.americommerce.com/
Can I limit the SEO impact when moving this store?
The domaine will be the same, but every other url on the site will change.
I only know the basics of SEO, and only copy html code when I need to. So my knowledge are limited.
Using Google Analytics, I have the most popular page url visit on the current store.
To limit impact, I thought I should copy the most popular page URL of the curent store and do a 301 redirect on the store platform.
Do you think this my limit the impact? Would there be a other way to limit SEO impact on Google search results?
I don't want to be penalize if the search and up on a 401 page.
Can anybody help me?
Thank you,
BigBlaze
-
This is a good idea to get a control over the pages...
Although i am no smart but in the beginning years i played a lot with osCommerce and i can simply say that is platform is not SEO fitted. Zen cart is even a better option but yes if you give me a open choice i will go for your option!
-
I agree. On my sites I use "buy buttons" on html pages instead of using the product pages that the cart can generate. This gives me total control over the look of the pages, the URLs and the SEO.
-
I have this kind of experience in the past and as per the best of my knowledge you have to be very planed before executing stuff or else you will see some not easily irrecoverable damages that will create a problem.
Here are few things that you should plan
- Plan the redirection
As you said your complete URL structure will be changed this means you have to create and excel sheet to note all your current URLs and set the new URLs in the next column and set 301s accordingly.
- Picking the right eCommerce Platform
This is critical, I have worked with Joomla (I hate it), Wordpress, osCommerce, Zencart and Magneto and I have a good time playing with Magneto and Zencart.
There are actually several things to plan before switching from one platform to other keeping SEO on the safe side!
The best advice is to heir a person with good SEO (eCommerce) experience and he can do the good job for you!
-
Moving an ecommerce site to a new platform can be a TON of work. It can also change how your site performs in the search engines.
You have decided that you can improve your SEO by moving to a new platform.
You want to maximize this by picking a platform that will perform well, optimizing it expertly and moving your pages in a way that retains all of their links and rankings.
Instead of fearing loss you should be aggressively looking for gain.
If I was in your situation I would hire an experienced SEO who knows a lot about ecommerce platforms and have him/her advise on a platform, plan the move, determine how to best optimize, and do parts of the execution that you don't feel qualified doing yourself.
This is an opportunity for you to make huge gains. A website gets very few of these opportunities. Maximize them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
# Tag - opacity and SEO impact
Hello,
Technical SEO | | Tiffany_Barn
I have a query animation 'fade-in-up' on my website: tiffanybarnard.com which moves the H1 tag slightly and fades it in from zero opacity to 1. Will this affect the SEO value of the H1 tag?
Thank you!0 -
Moving from a subdomain to subfolder
Hello, I am currently working on a site that is leveraging multiple subdomains. I wanted to see if it suggested to migrate them into subfolders. One of the subdomains is a .shop and the other is location specific. Thanks, T
Technical SEO | | Tucker_100 -
301'd site, but new site is not getting picked up in google.
Hi I'm having big issues! Any help would be greatly appreciated This is the 3rd time this happened. Every time I switch my old site greatcleanjokes.com to the new design of chokeonajoke.com traffic goes almost completely down (I even tried out the new design on greatcleanjokes [to see if it was a 301 issue] and traffic also went down.) What can possibly be wrong with this new site that google just doesn't like it ?! I was ranking high up for many big phrase like joke of the day, corny jokes, clean jokes, short jokes. Now It's all gone. I also think it's strange that when I search for site:chokeonajoke.com the post pages show up before the category pages!? Here is the old site http://web.archive.org/web/20140406214615/http://www.greatcleanjokes.com/ Here is the new one http://chokeonajoke.com/ If you can't figure out anything do you know of anyone I can hire who may be able to figure it out?
Technical SEO | | Nickys22111 -
Redirecting a single page on a separate domain to a new site?
My client started a subdivision of their company, along with a new website. There was already an individual page about the new product/topic on the main site, but recognizing a growth area they wanted to devote an entire site to the product/topic. Can we/should we redirect that page on the old corporate/main site to the new domain, or just place a link or two? Thoughts?
Technical SEO | | VTDesignWorks0 -
Merging two sites into a new one: best way?
Hi, I have one small blog on a specific niche and let's call it firstsite.com (.com extension) and it's hosted on my server. I am going to takeover a second blog on same niche but with lots more links, posts, authority and traffic. But it his on a .info domain and let's call it secondsite.info and for now it's on a different server. I have a third domain .com where I would like join both blogs. Domain is better and reflects niche better and let's call it thirdsite.com How should I proceed to have the best result? I was thinking of creating a new account at my server with domain thirdsite.com After that upload all content from secondsite.info and go to google webmaster to let they know that site now sits on a new domain. Also do a full 301 redirect. Should it be page by page or just one 301 redirect? And finally insert posts (they are not many) from firstsite.com on thirdsite.com and do specific redirects. Is this a good option? Or should I first move secondsite.info to my server and keep updating it and only a few weeks later make transition to thirdsite.com? I am worried that it could be too much changes at once.
Technical SEO | | delta440 -
301 redirect of one site version to new domain
Hello all. I today have domain.com that has 10 language versions and the structure is by folders: domain.com/ru/
Technical SEO | | Gregos
domain.com/pl/ etc. Soon I plan redesign,new CMS and I plan to register 9 new ccTLDs. My question is: Can I 301 redirect domain.com/ru/ to domain.ru without having some bad effect on domain.com? I mean,the main domain,com is not going to be affected by permanent redirect of one url to completly new domain right?0 -
Is it better to have text is separate hidden divs or text stored in Javascript?
would it be better if: 1. I have all the text in separate hidden divs or 2. or all the text is stored in javascript?
Technical SEO | | Personnel_Concept0 -
Which is best blogging platform from SEO POV?
I am curious to find out what is the blogging platform of choice for enterprize level companies (employees more than 500, revenue more tan 150M). What would be the best solution from SEO point of view? I have used Wordpress in the past for small companies and feel that is the best. We are currently using Telligent. Is anybody using it?
Technical SEO | | Amjath0