Please help me critique my friends site
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Hi All,
I've regularly helped others on this forum when they've asked for tips on how to improve a specific site's SEO. Now I'm asking for the favour in return
My friend has come to me with a site (http://www.swishplastic.com.au) and asked me to help with SEO and on-page optimisation. I've got a few of my own ideas but there may be a few key things I'm overlooking. If anyone could give a few pointers, it would be much appreciated!
Thanks!
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Thanks Andrew. I definitely agree regarding the white text.
Was hoping for a few more answers
Here's what I had in mind, please let me know if you think I'm way off:
- Having a blog on site and a blog excerpt on the homepage with a snippet of the latest post (cocktail recipes, hosting parties with the correct glasses, polycarbonate vs regular glass etc) (unfortunately can only create on a subdomain on bigcommerce)
- Increase the content on the homepage and add cocktail of the week, glass of the week, links to individual glasses etc
- Making the main homepage banners smaller in height to move more content up above the fold
- Adding more content on the products page - it's very light on
- Highlight the addition of their new online store more - ie have a link in the header in the empty black space that links directly to their store. Also highlight it in the text below the main banners
- Change colour of add to cart button on individual product pages
- Add trust/security logos to products/cart
- Expand on FAQs and About Us pages - also include pages for shipping/returns
- They have social media accounts - link to them in the header
- Increase number of inbound links - any ideas on this?
Thanks
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The white text on the page is pretty hard to read. If you definitely want to keep the white on black look, I would try to space out that content a bit more and use a larger font size.
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