Should I promote each section of my website
-
Hi, i have a magazine website and i have been heavily promoting the main page of the site thinking that all the work i am doing for the main page which includes links and so on would then pass onto the rest of my site but i have a feeling this is not correct.
Can anyone let me know if i should be concentrating on each section of the site and also on my articles should i be promoting these articles or let the search engines pick them up.
I already use facebook and twitter to promote new articles but i would like to know if i should be doing more than this
-
hi, can you look at the website please www.in2town.co.uk we have been trying to improve this but we are not sure if we have it set up correctly, for instance we are not sure if we have it set up right for google to be able to find all pages. i have read about have pages connecting etc, forgot at the moment the correct term at the moment but it was about pages linking together.
any help would be great
-
It really depends on how your site is organized. One of my business websites has a similar issue. This is how I organized it, and it worked very well. I ranked well for both the homepage and the section pages.
For instance if you have sections like a traditional magazine, i.e. News, Business, Arts, Lifestyle, etc., you need to setup your site architecture so that you have a main page for each section. Your section main pages should have brief intros that use keywords to describe the section. Keep the section page intro short enough that the content shows above the fold with a medium length article stub. You frontpage promotes the magazine and has linked H2 headers for each section, with very brief - 3-5 line - article stubs for the new content.
If users click the story, they go straight to the story. If users click the H2 Header, they go to the main page for a section. The section main page has longer stubs for your new content. My urls look like this www.magazine.com => /lifestyle => /lifestyle/story.
This makes it easier to deep link to individual sections. Your content management system can be set so that new articles appear on the section main page and under the section headers on the homepage. This way it is user friendly, your site architecture is clear to search engines, and you are promoting fresh content.
-
You are correct that link juice will pass through your site as long as your site architecture is correctly setup. However, you can not rely completely on this alone. What you have been doing with social media is good and will help but think about trying to get your tweets retweeted by others, and your facebook posts shared by others. This will also help.
More importantly, you should be creating good quality articles that attract links from others. If your articles contain really interesting content and you have enough exposure through social media, then you should naturally attract links.
Adam.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
CSS and Javascipt files - website redesign project
UPDATED: We ran a crawl of the old website and have a list of css and javascript links as are part of the old website content. As the website is redesigned from scratch, I don't think these old css and javascipt files are being used for anything on the new site. I've read elsewhere online that you redirect "all" content files if launching/migrating to a new site. We are debating if this is needed for css and javascript files. Examples (A) http://website.com/wp-content/themes/style.css (B) http://website.com/wp-includes/js/wp-embed.min.js?ver=4.8.1
Technical SEO | | CREW-MARKETING0 -
How do you 'close down' a website?
Hello all, If a company acquires a smaller company and 'absorbs' its products and services into its own website, what is the protocol with closing down the smaller company's site? So far we added our branding to the site alerting their visitors to the imminent takeover, and 301 redirected certain pages - soon we'll be redirecting all the pages to their counterparts on the main website. Once that's done, should we noindex the old site? Anything else? Thanks, Caro
Technical SEO | | Caro-O0 -
Mobile website content optimisation
Hi there, someone I know is going to put their site to a mobile version with a mobile sub domain (m.). I have recommended responsive but for now this is their only way forward to cope with the 21st April update by Google. My question is what is the best practice for content, as its a different url will there need to be a canonical tag in to stop duplication and thus being penalised from the Google panda update? Any advice much appreciated.
Technical SEO | | tdigital0 -
Similar Websites, Same C Block: Can I Get a Penalty?
One of my website has been heavily hit by Google's entire zoo so I decided to phase it out while building a new one. Old website: www.thewebhostinghero.com
Technical SEO | | sbrault74
New website: www.webhostinghero.com Now the thing is that both websites are obviously similar since I kept the branding. They also both have content about the same topics. No content has been copied or spinned or whatever though. Everything's original on both websites. There were only 3 parts of both websites that were too similar in terms of functionalities so I "noindexed" it on the old website. Now it seems that Google doesn't want you to have multiple websites for the same business just for the sake of occupying more space in the search results. This can especially be detected by the websites' C block. I am not sure if this is myth or fact though. So do you think I'm in a problematic situation with this scenario? It's getting ridiculous all you have to watch for when building a website, I'm afraid to touch my keyboard in fear my websites will get penalized! Sorry for my english btw.0 -
Page authority old and new website
Dear all, I tried to find this question using the search option but cannot find the exact same problem. This is the thing: I launched a new website in January, replacing our old website that did pretty good in the SERPs. The old website is still running on a subdomain old.website.com and the new website is on www.website.com (www.denhollandsche.nl) Both sites are indexed by google right now, but I'm not sure if that's a good thing. For our main keyword, the page on the new website has an authority of "23" and the exact same page (some minor differences) on the old website still has an authority of "30". Both currently are on the second page of google while some time ago, they where still on position 2/3/4. My question is: if I would take down the old website and make a 301 redirect for the old page with P/A 30, to point to the new page with a P/A 23, will the p/a of this new page take over the P/A of the old page? What effects can I expect? The reason the old website is still running is that google images still shows images from old.domain.com in stead of images from the new website... Thanks for your help guys!
Technical SEO | | stepsstones0 -
How to change primary language of the website?
Problem: there is a domain.com which primary language is Lithuanian, we want to switch it to English. The English content is on the website fully translated under domain.com/en/english-url. Question: How do i switch English content to domain.com while moving the Lithuanian one to domain.com/lt/lithuanian-url The purpose of course is NOT to loose neither English nor Lithuanian organic traffic Possible solution: the only solution I though of is to 301 English /en urls to domain.com ant to 301 the Lithuanian domain.com urls to /lt. Is that everything I should do or is there some other meta tags, server side or other stuff i should be worried about?
Technical SEO | | SEO_MediaInno0 -
How do i use Linkedin to promote my site
Hi i have heard so much about Linkedin but i am not sure how to use it. I would like to start off using it for free and have opened an account but i am not sure how to use it to promote my site and to gain traffic before i go to the paid service. Can anyone please give me some basic advice on how to use the free service to gain traffic to my site and also the best way to use it. I want to try and use it to promote my articles on www.in2town.co.uk
Technical SEO | | ClaireH-1848860 -
Website Grader Report - Permanent Redirect Not Found
Have you ever checked HubSpot's website grader at www.websitegrader.com? I usually notice that the tool gives an error namely "Permanent Redirect Not Found" with below explanation: "Search engines may think www.example.com and example.com are two different sites.You should set up a permanent redirect (technically called a "301 redirect") between these sites. Once you do that, you will get full search engine credit for your work on these sites. :(Website Grader) Can we trust this tool?
Technical SEO | | merkal20050