Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Google treat multiple backlinks on the same page?
-
Hello mozCrew
Just a quick yay or nay. We have an embeddable code on our site for customers who want to post our link on their website listed here: http://www.accupos.com/etc/embed-code-restaurants.php
But in our link, there are actually 2 separate links, one branding link that says the name of our company, AccuPOS, and another link which targets a specific target keyword "Restaurant POS Software".
My question is, does Google only give credit for the branding link, since it is listed FIRST? Or will we get double credit? Is this a good or bad practice, and what would you recommend?
Thank you!
Derek Moore
-
When thinking about links without keyword-rich anchor text, think about how people are linking to you on their own, without your actually building the link. They're more likely to link either with your main brand name (AccuPOS), your domain name (AccuPOS.com) or text like "read more" "click here" etc. That's one reason that Penguin has targeted keyword-rich anchor text links, because they aren't "natural" - i.e. it's unlikely someone would link to you with "Restaurant POS Software" unless you specifically ask them to. So when building links it's helpful to have a good mix of these other less-specific anchor texts, to appear more natural. If the link appears on a page that is talking about your keyword, there's some evidence to suggest that that semantic info might help in a similar way to keyword-rich anchor text.
-
What do you mean by links without keyword rich anchor text? Do you mean bulding branded links? Or use links like click here? and those sorts...?
-
In a post-Penguin world, I'd be leery of this kind of automated anchor-text-rich link building. If you continue with this approach, make sure you're also getting plenty (i.e. a majority) of links without keyword-rich anchor text. Otherwise, yes, they will both count as they are to different pages.
-
The second link will count in the example you linked to, as it's to a different landing page, and in this case, with different anchor text, too. If, however, it linked to the homepage twice instead, even with different anchor text, only the first link/anchor text would count.
-
i believe only the first link is counted
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much time does it takes for a backlink to get registered in Google? My basketball anime website has been live since start of this week and Google has not registered any backlink.
So my website https://www.animedhfa.com/basketball-anime/ about basketball Anime has shown no changes in DA or backlinks. It has been 5 days perhaps since it went live.
Link Building | | ahmad74750 -
Nofollow backlinks - are they worth it?
As we all attempt to get backlinks for the sites we manage, I have to wonder if it's worth it at all to get a nofollow backlink. Does Google give and positive credit for a link to a site if it is a nofollow link? Obviously, the follow links are worth pursuing. I'm just trying to gain some perspective. Thanks, Wick
Link Building | | wcksmith10 -
Spammy no follow backlinks - what should I do?
There is a individual/company that is creating lots of spam sites in my niche. It doesn't seem that they are trying to rank for any keywords, so I'm a little confused as to their purpose, but here's what they're doing. They scrape the top 10 Google results for each keyword and create a page - so if the niche is "widgets", they scrape the top 10 ranked sites for 'widgets', 'blue widgets', 'red widgets', and so on. A 'results' page is created for each keyword, which is linked from a home page. The results page always contains 10 websites - text is the site metadescription or similar. Each website gets a nofollow link back with the page title used as the anchor text. The host sites all have the keyword in the domain name - e.g www.widgetsxyz.com. The sites are thrown together but interestingly have a very crappy but individual logo (like 90's clipart). The host sites all have high DA/PA due to some very extensive link spam pointing to the sites, with very targeted keywords. There is seemingly no purpose to these sites that I can see - no other 'followed' links on the page or site. Whoever is doing this is churning out tens, if not hundreds of these sites. Any ideas what might be going on here, and whether I should be disavowing these sites (even though no follow). The fear is that they could switch the links to do follow, and get all the major players penalised in one fell swoop. ???
Link Building | | johnohara0 -
Does backlinks in images equal naked backlinks?
I've discovered few backlinks in images came from websites points to my home page. What is the value of these links?
Link Building | | Eslam-yosef0 -
How to classify backlinks types
HI GUYS, I don't know how to classify backlinks types. Any kind of software can process those backlinks? Thank you.
Link Building | | primomc0 -
Backlinks and PDFs
Hi, we are trying to improve on the number of links to our website. A supplier has added a PDF file which is case study to their website. In the PDF it has a link to our website, will this count as a link or not? Thanks
Link Building | | danieldunn100 -
Google Merchant Center
Does anyone have experience with outcomes on listing your products under grouped search results as opposed to separated out. It seems that this can be easily accomplished by using a SKU that is different then others in the listing but I wonder if one ranks better over the other (it appears that grouped searched rank a bit higher). It seems that it would be best to take into consideration the audience you are targeting and what their habits are, i.e. would they be more likely to click on the group searches and look for products that way or do they want to find a reputable brand and would more likely click on that. Any help or thoughts would be appreciated as I am not really finding any information on this subject.
Link Building | | DragonSearch0