Switching URL from keyword heaven to actual brand name?
-
Our client has a site, we'll say it's delicious-lemonade.com (That's an example.)
Their brand name, however, is PowerSky. (That's an example, but the point is that it's the name of a technology, and has NOTHING to do whatsoever with being a drink. Someone would never guess what the product was, by the brand name.)
The client has this domain name for a long time. The domain name itself is a top keyword for their product.
We are building a new site for the client and have planned to use the brand name (PowerSky) as the primary domain, so PowerSky.com, with the product page being PowerSky.com/Delicious-Lemonade. And we are planning to redirect Delicious-Lemonade.com to PowerSky.com.
However, we are concerned about the SEO hit the site is going to take.
What recommendations can you make in this situation?
-
You have a couple of options. You can try asking this question again in public Q&A, as the site has a lot more activity than it did in April. Another option is to use a private Q&A question and ask this where only SEOmoz staff and associates can see it. The advantage there is that the question is private and not indexed, and the staff/associates are under an NDA and won't disclose the contents of the question so you can use real URLs if needed.
-
We are still looking for some insight. Since the answers we got weren't from SEOMoz staff, we just took them as more opinions.
-
Hi Grayloon,
I'm going through older questions that are still marked unanswered. Did you come to a decision about what to do, or are you still looking for some insight?
-
Sounds like you are doing a category instead of a product. You have a couple options. 1) Do what you are describing 2) Apache Mod Rewrite and 301 the old urls. I saw a video of Rand talking about option 2. He says it'll lose all it's ranking at 1st, but they typically see about a 50-60% drop in volume once it's back up.
-
Full disclosure: I'm no sage in SEO.
Do the appropriate 301 redirects for each page. Grit your teeth as you take a small hit. Then watch http://www.seomoz.org/webinars/what-signals-could-make-you-a-brand-in-google
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International website - Image names
Hello All! In an international website, it is recommended to have a copy of every image for every language in the website (with translate filenames)? or it is better to use only one copy of each image and change only the alt attributes? Thanks for the help.
On-Page Optimization | | dMaLasp0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
Sorry, but that URL is inaccessible
Our site is all on the https protocol so every time I use the on-page grader it tells me the link is unavailable. What can we do? When I use the http protocol (which is 301 redirected to the https) it still gives me the same message.
On-Page Optimization | | whiskeyfl1 -
Duplicate lower and uppercase keywords
I get significantly different report cards for the same keywords with and without uppercase letters on the same URL. The only difference between the two sets of keywords is the first letters of every keywords, e.g.: "Air freight" - results in an "F"
On-Page Optimization | | DigiTeamatDSV
"air freigth" - results in an "A" Should I stick to lowercase keywords only - and won't the search engines ignore the case anyway?0 -
Ranking for competitor brand terms
We're looking to rank for competitor brand terms and have created competitor brand pages for some of our main competitors. My question is where would be most effective to place these pages on our site? Also, would this be classed as grey hat?
On-Page Optimization | | Sayers1 -
ECommerce URL's
This is based on a clothing retailer, eCommerce site. In an effort to reduce the length of our product names, we are considering removing terms like long-sleeve, short-sleeve, etc., but leaving that information in the URL. Now, the concern is that we would lose some traction in the SERP's if those descriptive words are left out as the product name is also our page title. Then I think keywords as broad as long-sleeve shirt wouldn't serve us well anyways. One idea we have is that the alt tag on the product image could still display the longer product name that would include long-sleeve, etc. thus having the keyword on the product page. Any ideas or suggestions? Hope this is clear. Seems redundant from a user standpoint to state long-sleeve, etc. in every product name. Thanks - your answers are always so helpful!
On-Page Optimization | | kennyrowe0 -
Canonical URL Tag
Hi, I have two pages that are identical on my site: http://www.absolutepower.nl/creatine-monohydraat and http://www.absolutepower.nl/CREATINE/creatine-monohydraat Should I use the canonical URL tag in this case? Thanks, Jasper
On-Page Optimization | | Japking0 -
Absolute vs relative urls
Hello, Should absolute or relative urls to be used for the internal links? I heard mixed opinions on that: One source claims that web crawlers prefer absolute urls as they are more understandable Other source points that there is no difference for web crawlers what urls are used and relative urls are shorter which reduces the size of a page. Which option is recommended? Many thanks Darius
On-Page Optimization | | LinenMe0