Using city location in keywords?
-
Hi all, new to SEO MOZ and SEO in general. I'm trying to do some keyword research to choose keywords and keyphrases for on page SEO as well as an Adwords campaign for a real estate agency that focuses on luxury high rise condos and homes in the Dallas area.
My question is, when choosing keywords do you need to include your location in the key phrase?
For instance luxury real estate or dallas luxury real estate?
Any input would be appreciated! Thanks!
-
For adwords you don't need to put the geo tag because you are only marketing to a certain radius. I have seen where the CPC was more expensive when I put in the geo tag.
With SEO you def want to put the location unless you are trying to rank nationally.
-
Definitely for organic SEO you will want to include your geographic terms in the on-page content. In an ideal world you could rank for "luxury real estate" but in reality that is probably a very competitive term and by narrowing it to Dallas you will capture people looking in your market and will have a much better chance of actually appearing in the SERPs.
You may even want to consider other major suburbs in Dallas to catch some of those longer tail searches.
-
Thank you! That makes total sense for an Adwords campaign. What about on page SEO? Would it be better to focus on localized long tail key phrases or broad terms? When doing keyword research for on page SEO do you usually use the same tools when researching Adwords campaign keywords? Such as the MOZ keyword difficulty tool and Google Adword keyword tool?
Thanks for your help!
-
In adwords you can use more broad (competitive terms) in a small geographic area for one campaign. And in another use more longer-tail nationally (so if someone is looking for Dallas Luxury Condos in Michigan, the ad will still show even though the ip address is outside of Dallas).
So:
Dallas Area Campaign:
Luxury Real Estate
Luxury CondosNational Campaign
Dallas Luxury Condos
Dallas Luxury Real EstateDefinitely add it in the title of the ad:
Dallas Luxury Condos
Remember, Test, Test, Test....
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keywords problems
Hello,
Keyword Research | | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
Multiple Locations
Hi Community, I am having a little difficulty with a new company I am working with that has multiple brick and mortar stores. They have 5 locations. 3 in Portland, OR, 1 in Los Angeles and 1 in Las Vegas. The is technically an e-commerce site but the employer wants to drive customers into local showrooms unless they live outside of local areas. They have every minimal traffic outside of local areas. At the moment the page title is "Company Name | Rugs Portland, Los Angeles and Las Vegas. Their PR is #1 in Google for Rugs Portland, Las Vegas and number #5 for Rugs Los Angeles. They are not in the top 50 for the term "rug". My question is, "Should I leave the title alone or break up each location into separate landing pages and tackle long-tail keywords that are not local and have more monthly searches?" Also, Domain Authority is 33. Thanks for the help,
Keyword Research | | Mike.NW0 -
Scoring with one keyword in two languages
I would like to read your advice on using 1 keyword in two languages for one landing page. Perhaps it's better to use the keyword in two different language sites, or what do you advise?
Keyword Research | | U-Digital0 -
Keyword tool
Does anyone know of any good keyword tools that will help me find and then maintain a list of keywords? I currently use Google adwords and now the keyword tool from Moz but I am looking for something that will help me find and generate keywords not just get statistics about them. Thank you.
Keyword Research | | shiftins1 -
Keywords besides what is in Google Analytics
Hello, For our site thewealthymind(dot)com what keywords do you think I should be targeting, I assume it is not enough just to get keywords from Google Analytics history. Thanks!
Keyword Research | | BobGW0 -
Keyword Difficulty
is probably a "how long is a piece of string" question but wondered how to use the keyword difficulty tool, particularly in relation to the % and the wording moderate, what are these actually saying? Perhaps some of you could give details of how you use this tool and apply the % and term to real world situations, Thanks in advance, Lee
Keyword Research | | LeeMiller0 -
Do you get an error in the search numbers when using the keyword difficulty tool?
Do you get an error in the search numbers when using the keyword difficulty tool?
Keyword Research | | jest0 -
Refining Keyword Research
I am looking to refine my Keyword research process. Currently I use 4 keyword tools to get volume, competition and of course other ideas. From there I try to distill it down to categories and then order on ability to drive traffic and convert. Anyone have something they can share maybe from the excel side, maybe from the tool side... something to help me make this easy and great.
Keyword Research | | EvolveDigitalLabs1