Is 15 keywords enough to properly optimize content for an entire domain?
-
I have recently moved in charge of a 95 page web portal that has around 8 categories of content.
The SEO agency I am touch with has sent me a proposal that says they will do on-page optimization for this domain for 15 keywords. Should that be enough? What should be my expected outcome?
My promise to the client is that core pages from his website will show up early on the SERPs. If they can do this, I am fine with it.
Do you think I am getting the right deal? Should I be asking for more?
-
This is an excellent response Doug. Its gonna help with the call I have coming up right now with the agency
-
It's not really about he number of keywords your targeting , but making sure you're targeting the right keywords.
You need to consider:
how difficult it will be to rank for you chosen keywords (What cost / time)
The return on investment - how much traffic is optimising for the keyword going to get you (be realistic)
What is the value of the traffic from this keyword to the business. How relevant are the keywords to the business's offering and the searchers needs?
How well does this traffic convert? There's no point ranking highly for terms that just send you badly qualified traffic that is just going to bounce...
Can you identify any "low hanging fruit?" Are there less competitive terms that you can rank for more easily and still earn some traffic?
Even if there is less traffic for a keyword, you can find that a large slice of the traffic is worth more than crumbs for a more competitive term that you'll struggle to rank for.
The next question is whether on-page optimisation is going to be enough...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Paid vs Organic Keyword Optimisation
Hi Im wondering whether I should optimise my site with Organic search terms that drive traffic to the site or the paid terms i use in Google search ads?
Keyword Research | | aplnzmarch180 -
Google Keyword Tool alternatives?
Does anyone have any suggestions for Google Keyword Tool alternatives, since is has been closed by Google? Thanks
Keyword Research | | BoomDialogue690 -
Title keyword and synonyms in content ?
what is the % relation in between a keyword in title and that given keyword's synonyms in a content of that page? if i use the keyword "apple pie" on a page title once, what should be % of reappearance of this keyword in the content ? and its synonyms in relation to the entire content on that page. thank you
Keyword Research | | orion680 -
Include Location in Keywords?
I understand Google's local search automatically searches keywords with the location you are searching from. For example if I'm searching from Calgary and query "best shoe repair", Google knows I'm searching from Calgary and presents Calgary based results. I'm using Google's new Keyword Planner tool which allows for city based search results, meaning I don't have to include "Calgary" in the keywords I submit. The question I have is should I be attaching "Calgary" to my keywords for on-page optimization, and why or why not? Any help would be greatly appreciated!
Keyword Research | | reidsteven750 -
E-commerce site Content guidelines
Hi Everyone. Im the owner of a mens underwear company start up I have heard so many things about content on e-commerce sites that I'm at a point where I have no idea what to believe people tell me do a blog, but honestly on a start up who has time for that? plus we are not shedding money to hire a full time employee to take care of that. I have inserted text related to the category i try to keep my ratio below 7% and under 120 words. but is that enough? I have seen sites ranking #1 under mens underwear with way less content or almost non existent. Any comments would help me a lot. Thanks R
Keyword Research | | seoUndies0 -
Optimizing for Local Terms
I am just building my website and planning keyword strategy for my pages. How much is too much in terms of optimizing locally? So if I want "web design firm birmingham al," is it overkill to add that in the URL slug, title tag, essentially all the on-page optimization? /web-design-firm-birmingham-al much uglier than web-design-firm Obviously, would prefer to think big and believe it can go beyond one city to compete in other markets statewide or regionally, thus, optimizing for one city is too narrow (and there's the ugly url thing). I'm working on offsite local optimization, so I'm thinking this will not be necessary. Thoughts?
Keyword Research | | csmithal0 -
The importance of meta keywords
Hello, I am looking into Meta keywords in the attempt to understand their importance. I have been reading about this in several blogs and get the feeling that the general view is that they are no longer very valuable. Some say it is because Google and Bing no longer use them, that in terms of SEO they carry little importance and that they are a great indicator to your competitors about which keywords you believe are important... My question is this: Without Meta keywords, how do you deal with misspelt search keywords on your website? For example, if you were looking for a product called 'El Mundo en Espa_ñ_ol' but spelt it using the normal 'n' instead of the Spanish 'ñ', and the keyword 'Espanol' was not included in the Meta keywords, would you still find the product? English speaking people commonly search without the ñ because this is more convenient to them. So how can I make sure that the page is optimised for these type of common misspellings? Thanks!!!
Keyword Research | | languedoc0