How is the keyword difficulty score calculated in SEOMoz?
-
The SEOMoz PRO tools provide a keyword difficulty score. How is this calculated? And is it a score for organic search competition or for PPC competition?
-
I'd like to chime in and request a formula too. maybe it's a secret because moz doesn't want competitors using this number... but then, it wouldn't take much (i assume) for someone to reverse engineer the score based on data inputs from moz.... so maybe it's not secret? if not, i'd reallllllllyyyy like to know.
interesting sidenote: i've noticed a range of about +/- 10 points on the difficulty score from a given domain authority with a domain's ability to rank for that keyword
-
Greetings Doug, I echo Mike's request. It would be wonderfully supportive of you or another staff member to give one (or more) examples on how "Domain Authority and Page Authority for the top 20 search results on Google".
I cannot simply present to my boss and say, "SEOMoz shows this keyword as 62% highly competitive." My boss is wise enough to ask, "Explain what 62% means. Show me how this applies."
Fair question.
One example from you in layperson terms would be highly appreciated. Then, I may replicate myself and thereby explain the value and origin of the measure.
Please "teach a person to fish ..."
Cheers, Loren
-
Thanks Joel, that helped
-
Hi Doug,
Is there any deeper information available other than "based on Domain and Page Authority"? How is it calculated? You may not know but how about any Mozzers?
Thanks
Mike
-
Ben, it's search competition based on the Domain Authority and Page Authority for the top 20 search results on Google. The score doesn't come from adwords, that's used for the search volumes.
The links on this page explain how Domain and Page authority is defined:
http://www.seomoz.org/learn-seo
Joel's link provides a full run-down of the keyword analysis tool.
-
Straight from SEOMOZ
Where does your tool get its search volume data from?
For this tool, we get our search volume data from Google's AdWords API.http://www.seomoz.org/help/keyword-analysis
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Keyword difficulty (KD) in the Swiss market's
What are the most effective strategies for managing keyword difficulty (KD) in the Swiss market's competitive landscape, considering factors such as language variations, regional preferences, and search engine algorithms?
Keyword Research | | digitavision22880 -
Choosing the right keywords when the products are similar
What keywords should I choose if I have 3 similar products, only the value differs?
Keyword Research | | Voucherstore 0
It is recommended to use the same keyword, and change the value? Example: Product 1: $ 100 discount coupon
Keyword: $ 100 discount coupon Product 2: $ 75 discount coupon
Keyword:? Product 3: $ 50 discount coupon
Keyword:? Any advice? Thank you, Sergio K.0 -
How to check the competition value of a Keyword.
Hi, How to check the competition value of a keyword in 2017 and how to get the low competitive keywords.
Keyword Research | | green.h1 -
Keyword tracking- Local
Silly question about Local ranking monitors. If I have a local client in Pheonix, AZ and I want to track rankings for keywords. Is it best to monitor city+keyword or just keyword? I have ran tests with multiple clients and locations, and cannot ascertain the difference- as far as rankings go. I appreciate all input.
Keyword Research | | TammyWood1 -
How can I "target keywords"?
Hello everyone, Could you please explain how can I "target keywords"? So from my understanding, I do a research on keywords, then find those which I can rank for easily, and then what? Do I build links to my website pages with these keywords? Or do I create different articles on the website with this keyword?
Keyword Research | | moneywise_test0 -
Why will my site not rank for this keyword?
My site http://www.electric-heatingcompany.co.uk/ performs quite well for most of my keywords and gets ok traffic. But for "electric radiators" it just isn't ranking? I was thinking about redoing the landing page for it? Can anyone offer some insight as to what else I could do? Here is the current electric radiators page http://www.electric-heatingcompany.co.uk/index.php/electric-radiators-2/ Thanks, Laura
Keyword Research | | lauratagdigital0 -
Local Keyword Geolocation
I am really confused about how geolocation and search works. For example, I can search "Air Conditioning Repair" in Google and will get local search results depending on my geolocation. How do I set up keywords in SEOmoz "Air Conditioning Repair" and get the ranking depending on the users geolocation? Do I have to have the keyword "Sacramento Air Conditioning Repair" to get the same results if I search within the vicinity of Sacramento with the term "Air Conditioning Repair." Thanks in advance for everyones help on this question.
Keyword Research | | TalkingSheep0