Anchor text distribution
-
Hey SEO Mozosphere -
Working on a link buying strategy. I know it is wise to target not only anchor text links but also branded text links to keep your anchor text distribution looking natural. However, do you think it would be too risky to ask for branded text links only from low PR sites and focus the more valuable keyword anchor text links on high PR sites?
-
I agree. In general, I would say that your branded links should always be greater than any single keyword. Sounds like you are doing it right.
-
Exactly! And as most of the high PR links you have right now are probably brand name or URL, influencing the ones you can will probably still result in a natural ratio of both types.
I just quickly checked the URL in your profile with opensiteexplorer: The Top 30 URLs are pretty much all domain or brand, so even if you could add 5 powerful optimized links, the ratio still would be ok, in my personal opinion.
-
Yes I understand it would be much harder to get the target keywords from high PR sites, but assuming that I could, i guess my question is if anyone believes that Google penalizes for unnatural Pagerank-Anchor Text distributions. In a purely organic link environment, some keyword text would most likely be found on both high PR and low PR sites, not only one or the other.
-
Hey Thomas,
I get the idea, my train of thought was the following: As you say, the WSJ or NYT or whatever high quality site usually rather links to your site with the URL or brandname, rarely with an optimized anchor. Hence, if you have the ability to influence the anchor at a high quality site, this probably won't hurt, as your more powerful links generally have more branded keywords anyhow.
So the overall ratio of URL / brand / optimized anchor for high quality sites, shouldn't be bad, if your link building efforts are reasonable.
-
I would opt for the opposite strategy. I would prefer powerful sites using branded keywords, and lower PR using targeted keywords. The Wall Street Journal is more likely going to link to Nike using the term Nike over "running shoes". Looks more natural. However, if you can score both a branded link and a "running shoes" deep link then go for it.
-
Ahh yes, link building. Thank you for your input. Obviously i will not get a definitive answer on this, but it's great to hear people weigh in on the assessed risks.
Thank You!
-
Hey Zack,
I am pretty sure, you meant "link building", right?
In this case I would assume, a mix of different keywords and/or brand terms are ideal, getting more targeted anchors from the more powerful sites should not be a problem.
Cheers,
Frank
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the difference between anchor text and external links?
I understand you 'Pro's' may fins this a silly question. But I'm a visual learner and I can't seem to grasp this. I've read the pages MOZ has provided on anchor text and external links and my question is, how are they different? And which one is more important to seo? Can someone who has a great ability to simplify things, please help me understand this. They seem very similar to me but, I know there has to be more to it. External links: External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source) **Anchor Text: **Anchor text is the visible characters and words that hyperlinks display when linking to another document or location on the web. Thanks is advance, Lauren.
Link Building | | MissThumann0 -
Anchor text and internal link building very fast
Hey guys, I just posted an article about "Customer Success". After that, I searched in my blog all the articles that contains that keyword and then linked to this new article I want to rank. Is this a bad thing to do, linking all these articles (12) in a row? Also, is it a bad thing to use "Customer Success" as the anchor text for all the articles linking to this new article? I looked for this topic but couldn´t find any. Thanks
Link Building | | amirfariabr0 -
Link text
Can anyone give me any advise regarding anchor text in back links on external sites. I have about 8 bloggers reviewing our products on their sites. When they link to our site, they either use the words of our company name or something like “click here” as the words in the link. There are a few key words that we are wanting to improve for so should those words be made as the live link on their site?
Link Building | | Hardley1110 -
PR Distribution Methods
Hi Friends, I am having doubts in PR distribution methods. The details are given below, First we will submit in http://www.prweb.com/ (PRWeb) then we will submit in our website. In the PRWeb when we submit PR on the same day Google cache the page but when we submit same PR in the website it take 1 week to google to cache. it Then we will distribute to free top 10 PR websites also. Any duplication problem will occur while following this method. Your Feedback on this is important for me. Thanks for you time.
Link Building | | zco_seo0 -
Can personal name anchors from blog commenting be a risk?
Hello, I've created a new site early this year. In an effort to stay on Googles good side I decided not to do any link building. Everything you create yourself is pretty much frowned upon by Google, right? I have been doing a fair bit of blog commenting where that would add value. As a result my link profile shows about 50% anchors with my name in it. Can this be dangerous? Thanks!
Link Building | | andersvin0 -
Two Links, Same Anchor Text, To Same Page. Is There A Point?
Hey guys, My question is this. Let's say I have an article, "How To Golf". I post this article onto my blog. Then I write a complementary article to the first article called "Introduction To Golf". My plan is to submit this new article to various directories to build backlinks for the article on my blog. So here lies my question. Say I am allowed two links from my new article to the one on my blog. The anchor text I am using is "golf". Is there a point to including two links with the same anchor text (golf) in the new article pointing back to my blog article? When Google spiders the complementary article will it consider the links two separate links with the anchor text "golf" or will it just count the two links as one link. After all, the two links have the same anchor text and are both pointing to the same page.
Link Building | | lawrenceyu11130 -
Many competitor's backlinks are in content anchor links. Ho do I get these same links?
Hi I managed to open up OSE. I'm finding that much of the competition's backlinks are in content anchor text links. Am I supposed to get backlinks from these same pages using the same anchor text but linking back to my page or is that allowed? If so, how do I get these in content blog post links? Thanks. Sunil.
Link Building | | sunilmuse0 -
Anchor Text Percentage
At the linklove conference, many of the speakers emphasized the importance of not having too high a percentage of anchor text for your incoming links, because it looks unnatural. I was wondering whether this applies to your keyword being in the anchor text along with other things, or just exact anchor text matches? For example, if my keyword is widgets, is it bad to have too many of these: Please buy widgets from Acme Corp. or Please buy Acme Corp widgets.
Link Building | | stevenmusumeche0