Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How many keywords/key phrases to use on main page
-
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page?
I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page.
Any thoughts or suggestions?
Thanks!
-
Hello Brian,
I'm a Realtor also. Yes, the school of thought is to optimize a page for one keyword phrase. But in our business that is not necessarily the case. Me personally I have about 4 keywords that my site is optimized for. Reason for this is that most people will link to your main page, so the link juice will be for that. I would use this order
1. Dallas Real Estate
2. Dallas Homes for Sale
3. Dallas Condos
These tend to be the most competitive phrases in our industry. what you want to do is make sure your title has the phrases based on value. The order above should be the order. meaning your page title should have
Dallas Real Estate / Dallas Homes for Sale / Dallas Condos
Then natural mix in those phrases into your content but make sure it is visitor friendly content and not just keyword stuffing.
Also think about internal linking and your external link profile with these various anchor terms.
Note: keep it all natural and legit. The only short cut in SEO is to the Penalty Box.
-
Hi Brian, i suggest you to follow this step: 1. Think about the keywords that best match to the company's services 2. Use Adwords tool to find out other combinations of words 3. Use the Adwords tools to find out the keyword traffic data 4. Select three for Each service given by the company 5. Use the seo moz tool to calculate the keyword difficulty and the potential competitors 5.make a choice from three to one ( focus your attention on your competitors reputation ) 6. create one page for each service and make an home page optimization ( meta description, title, content etc. ) to obtain the A in the on page analysis tool 7. Now you have to Increase your page reputation by obtaining link from related site wich should link you with a followed link containing your keyword as anchor text Hope that help Guido
-
Make your homepage the subject of your whole site.
Look at my site (I always use it as an example). Home page is about shipping. Categories are about types of shipping. The landing pages are for shipping to specific countries.
If I were marketing your site, I would stick to "Luxury Real Estate in Dallas" and possibly make category pages for different cities.
-
you can technically point as many keywords to one page as you want. if your domain has a high enough authority you can rank for terms without on page optimization and rank on links alone example: esurance.com not many words on the page but ranks well for quite a few terms. but since your site is new i would optimize for no more than 3 or 4 max per page because otherwise your text will probably not make sense to readers and look like you are stuffing keywords. focuse on building branded anchor text with some keyword anchors and while optimizing your page for your target keyword. just make sure its user friendly and you should be fine.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Inconsistent Keyword Search Volume & Difficulty Across Tools (e.g., Moz, Google Keyword Planner, Ahrefs, Semrush)
Hi there, Moz Community! I'm reaching out for some guidance on keyword research discrepancies. I'm currently targeting the keyword "sui gas bill" for my blog, sngplbill, which focuses on information related to Sui gas bills. I've used several keyword research tools, including Moz, Google Keyword Planner, Ahrefs, and Semrush, and each platform provides different search volume and keyword difficulty scores: Moz: No search volume data, Keyword Difficulty (KD) 24
Keyword Research | | Faizali.786
Google Keyword Planner: Search volume 100k-1M, Difficulty (Low)
Semrush: Search volume 90k, KD 31
Ahrefs: KD 1 (Very Easy)
These varying results are causing some confusion. Ideally, I'd like to understand which platform offers the most reliable data for search volume and keyword difficulty. Here are some additional details that might be helpful: My target location: Pakistan My Questions: What factors might contribute to these discrepancies in keyword data across different tools?
Considering my niche (Sui gas bill information in Pakistan), which platform would you recommend for the most accurate search volume and keyword difficulty estimates?
Are there any additional factors to consider beyond search volume and keyword difficulty when selecting keywords for content strategy?
Any insights you can provide would be greatly appreciated!
Capture sui gas bill semrush.PNG Capture moz sui gas bill.PNG Capture gkp sui gas bill.PNG Capture ahref sui gas bill.PNG
Thanks,0 -
Keywords problems
Hello,
Keyword Research | | Gabijaurbs
I am having a problem while I am searching for keywords - it just says "Getting serp analysis failed. Please retry your search or refresh this page" on all browsers I try it on. Hard reloaded too and still not working. Could you help me with this?
Best regards, Gabija0 -
Minor languages keyword research
Hello, I am in charge of doing a keyword research for several small countries in Europe, namely Hungary, Estonia and Latvia.
Keyword Research | | Lvet
I normally use the Keyword planner for Google Ads, but for Hungarian, Estonian and Latvian this tools seems to find no results for the keywords related to my websites. For example, in Hungarian the keyword "ajak toltoanyagok" ("lip fillers" in English) doesn't give any results (and yes, I am targeting my searches to Hungary and Hungarian). I have the same problems with Latvian and Estonian. Is there another tool that I could use and that could give me better results? Help! Cheers Luca rONwtZt0 -
Multilingual keyword research
Does anyone have any experience in multilingual SEO? We are looking for software that conducts research for GEO Locations such as UAE, Oman, Bahrain, Kuwait, Qatar, Saudi Arabia, Pakistan & India. Writing content for each of these countries is difficult unless we speak their language, we could look at outsourcing the translation but conducting keyword research for each location is almost impossible.
Keyword Research | | Jseddon920 -
Keywords with no search volume
Hi there! What are your thoughts on optimizing pages for keywords that have no search volume (using the Keyword Planner)? I'm not sure it should be done, since optimizing for keywords that no one searches for is kind of useless, right? Or should I do it hoping that sometime in the future the keyword will have a surge on searches? Thanks!
Keyword Research | | sararufo0 -
How to finalize the keywords for SEO?
Hi, I use the following method for keyword research: Create a long raw list of keywords. Use Google AdWords Keyword tool to find monthly searches. Find raw competition. Find direct competition (via allinanchor: search operator) Calculate KEI (Keyword Effectiveness Index) Calculate KOI (Keyword Opportunity Index) Is there any other (better) way to execute the keyword research? Or is finalizing/selecting the keywords only on the basis of monthly searches sufficient? In short, how to select the best keywords from a long list? Thanks & Regards
Keyword Research | | IM_Learner0 -
What is the best tool for finding what people are using as search phrases for my product
what is the best tool for finding what people are using as search phrases for my product? i used to use the google adwords keyword suggestion tool but that tool is gone now. Is the google keyword planner now the best tool to use? Thanks, Ron
Keyword Research | | Ron101 -
Bulk keyword competition tool?
The SEOmoz Keyword Difficulty tool is great, but the 5 keyword limit is too small. I need a tool that will allow checking the organic competition level of 100's of keywords (to help in selecting blog topics). Anyone know of such a tool?
Keyword Research | | AdamThompson1