Getting Google to provide a different URL in SERP
-
For one of my client’s sites, I have several keywords that are ranking in the top 5 positions. However, they have a high bounce rate. I believe this is because Google is delivering a different URL than the page we have optimized for the keyword.
Any suggestions on ways I can get Google to present our preferred page?
-
Rand wrote about this as well at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions.
-
I hadn't gotten that far in my analysis, so that is helpful advice. Thanks.
-
Good idea! Thanks
-
You may also want to consider the effects of inbound links to the less optimal page that is ranking and consider updating that URL to have a better landing page experience.
-
If G thinks 'wrong' page is best fit to query, i'd check your on-page optimisation for 'bad' and 'good' pages via Moz Research Tools then if 'wrong' page does come out best tweak it to reduce bounce.
(hope i've read this correctly)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The particular page cannot be indexed by Google
Hello, Smart People!
On-Page Optimization | | Viktoriia1805
We need help solving the problem with Google indexing.
All pages of our website are crawled and indexed. All pages, including those mentioned, meet Google requirements and can be indexed. However, only this page is still not indexed.
Robots.txt is not blocking it.
We do not have a tag "nofollow"
We have it in the sitemap file.
We have internal links for this page from indexed pages.
We requested indexing many times, and it is still grey.
The page was established one year ago.
We are open to any suggestions or guidance you may have. What else can we do to expedite the indexing process?1 -
Value of URL Changes
Hi Guys, I have a question. Each product listed on my webstie has product number like /product.php?id=3624. After I spent many hours with MOZ, I figured out that this approach is wrong and I should use the product name as URL to achieve better SEO performance. Now I am planing to change the URL generating algoritm but should I do it for existing products. Some of them have already been linked to external websites. I am thinking to create mirror URLs but this may cause rather damage on my website. Do you know what is the right answer? Best, Tony
On-Page Optimization | | Threeding.com0 -
Ecommerce URLs with numbers
Hi everybody! I have to optimize an ecommerce where somebody has previously done the SEO optimization, although the URLs have numbers before the product's name They have told me that these numbers are useful to find the products, so I think it shouldn't be really bad if I don't redirect them to "clear" ones. For example: /colesterol-sobrepeso/2217-hc-grass-capsulas-duras-15-capsulas.html > /colesterol-sobrepeso/hc-grass-capsulas-duras-15-capsulas.html Am I right? After all, they contain the keywords and the subfolders are also ok. Or it would be better if I redirect the whole site? Thanks!
On-Page Optimization | | Estherpuntu0 -
How to fix this URL?
Moz crawl test only show one URL indexed for the website - http://ravisharrma.com/ Site:http://ravisharrma.com/ shows 3 URLs and how to fix URLs for the website?
On-Page Optimization | | Dan_Brown10 -
URL and SEO
How much weight do search engines give the URL? We're a medical call center provider and medicalcallcenter is part of our URL. Does that help us much? Thanks!!
On-Page Optimization | | THMCC0 -
How do I get this program to see url with www. and with out www the same
The program is showing pages with www. as a differant page from a page with out the www. first, this is showing up as duplicate pages when they are the same page, how do I filter this?
On-Page Optimization | | masterplumbertom0 -
Long URLs
Many URLs of my site are long due to long navigation paths. Here is an example: http://tinyurl.com/6qc4syb. My question is, if I shorten the urls (which I probably should do), does it matter that they no longer follow the navigation path?
On-Page Optimization | | rdreich490 -
Which method should I use for my URL structure?
I have an existing site that is currently utilizing a structure that is like this: http://www.mysite.com/Ohio/City-of-Cleveland-PRODUCT-NAME Should I restructure it like: http://www.mysite.com/Ohio/City-of-Cleveland/Product-Name We are doing very well with very specific searches already but are sometimes coming in 2nd and 3rd place. For example: If I search for CLEVELAND PRODUCT NAME I always come up in the top three and about 60% of the time I am #1. I want to make it better. We have only launched in 4 states but plan on launching an additional 4 states over the next few weeks and I want to make sure we are building things properly. Any feedback would be wonderful. As usual, thanks everyone!! -Alex
On-Page Optimization | | dbuckles0