Getting Google to provide a different URL in SERP
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For one of my client’s sites, I have several keywords that are ranking in the top 5 positions. However, they have a high bounce rate. I believe this is because Google is delivering a different URL than the page we have optimized for the keyword.
Any suggestions on ways I can get Google to present our preferred page?
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Rand wrote about this as well at http://www.seomoz.org/blog/wrong-page-ranking-in-the-results-6-common-causes-5-solutions.
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I hadn't gotten that far in my analysis, so that is helpful advice. Thanks.
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Good idea! Thanks
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You may also want to consider the effects of inbound links to the less optimal page that is ranking and consider updating that URL to have a better landing page experience.
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If G thinks 'wrong' page is best fit to query, i'd check your on-page optimisation for 'bad' and 'good' pages via Moz Research Tools then if 'wrong' page does come out best tweak it to reduce bounce.
(hope i've read this correctly)
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