Facebook "like" discrepancy

[JFritton]

This is a pretty stupid question sorry, but hopefully it is easy to resolve:

Both OSE and Woorank list our site as having 17 Facebook likes.

The Facebook icon on the page shows 92 likes.

Our Facebook Page shows 560 likes.

Where is the 17 number coming from??

our page is: http://www.GoldMaxUSA.com/

Thanks,

Jason

[Copstead]

Thank you for the info!

[JFritton]

Thanks for the answers guys.  I really appreciate it.

I understand now and yah, that seems like an unnecessarily confusing way to go about it for Facebook.

[KaneJamison]

Brent's answer was partially correct, however he was incorrect regarding Open Site Explorer's social data. OSE's social data for Facebook, Google+, and Tweets is always up to date, and not subject to the same update schedule as other OSE data.

The discrepancies work like this:

• 17 (which is actually 19 now) is the number of people that have liked the URL http://www.goldmaxusa.com/
• 94 is the number of people that have liked, shared, or commented on the URL http://www.goldmaxusa.com/

You can see this difference broken down at http://sharedcount.com/?url=http%3A%2F%2Fwww.goldmaxusa.com%2F

• 560 is the number of people that have liked the URL http://www.facebook.com/goldmaxusa

The difference is the URL being liked. Your facebook page is not associated with your homepage in regards to likes. If you're thinking to yourself, "boy that's a stupid way to do it," you are correct. It's a terrible way to do it. But that's how Facebook set up the opengraph to work.

[Copstead]

The 17 is based on the url and OSE is only updated about every 4 weeks so you will see differences in numbers.  OSE is suppose to update in a few days, so check the numbers again and see if they are closer.

[William.Lau]

This is because they are only updated every month I believe. OSE is not updated regularly but I believe it is monthly.

If you got all those likes within the past month after 5/30 I believe that is the reason.