Link Building Post Penguin?

[TylerAbernethy]

I really am lost as to what to do these days..

The problem with my industry is the whole idea of link bait isn't very lucrative.

There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content!

So, publish a lot of quality content? LOL, sounds like that's right up Google's alley.

Where do you publish your content, and what would you say has shown the best results for you personally?

We called an SEO company, Arteworks, a few days ago (Friday), and they really didn't go into any details about how they build links.

We called them because I saw a post that you commented on, here, and it recommended a few companies at the bottom of the post. (Arteworks being one of them) Really, this is where I get so dang confused... The goal is to build links like the old days, except only use unique content, diversify your pages, and anchor text?

Sound about right?

Or, should I only create content on my site?

Thanks in advance for your time and advice!!

Sincerely,

Tyler Abernethy

[EGOL]

In our industry we have noticed a lot of competitors have been creating info sites and plugging them with content, then linking back to the site they want to push higher in rankings.

You are really lucky that these guys are not so smart.  When they build an info site with a store you better start prayin'.

[EGOL]

The problem with my industry is the whole idea of link bait isn't very lucrative. There are no bloggers either, so guest blogging also isn't a very good option. Seems to me like the best thing I can do is just publish content!

I like these types of niches where there are very few sources of links.  So, when you do earn a link it is really really valuable!

That's where I use a content attack and create "how to use it".... "how to select it".....  "how to fix it"....   posts for lots of different products.  Competition might be numerous but they are usually weak - and typically none of them have what it takes to do the substative writing needed to make their site stand out.

My retail sites generally have more information pages than sales pages.

**So, publish a lot of quality content? LOL, sounds like that's right up Google's alley. **

Yep.  Some people have been doing this for years.  And lots of people wish that they had done that too.

Where do you publish your content.

I publish it on my site.  I don't give anything that I write away. Far too valuable to give away.

[anthonytjm]

In our industry we have noticed a lot of competitors have been creating info sites and plugging them with content, then linking back to the site they want to push higher in rankings. If you have loads of content, maybe make a couple or few wordpress info sites specific to your industry, then link back to your main site.Maybe even make one a blog, allow comments and visit and post to other blogs to gain some traffic to your blog site.

That should not be your only focus seo wise, but should be a very good compliment to it. Add in some social media and I think that would get you going in the right direction.

[MarieHaynes]

I really think the linkbuilding world is crashing down for many SEOs.  It used to be that you could build some directory links, perhaps buy a couple of links and do a few other relatively simple things and in many niches you could do relatively well at ranking a website.

With the recent changes in Google, more and more, content is becoming important.  But, it's not just a matter of creating new content.  You still need to have skill in promoting that content.

I think the successful SEOs of this age are ones that can do some creative thinking to come up with content ideas and then be able to network well to get those ideas in front of other websites and get them linking to their site.