Best option for Facebook Page/Usernames?
-
Hey guys
My first post here! currently trialling seomoz and impressed so far
My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example:
Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of:
FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability)
then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense?
Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name?
Any advice appreciated.
PS hope this is under right topic- several others seemed applicable
Thanks
-
Hi Ben
Thanks for reply. Yes I believe people are more likely to use FB Search to search for page/company/brand name than actual product keywords, but when a company's name is pronounced First Second Third, even though its written concatenated I'm thinking they are more likely to key in to search as seperate words, and if they can't remember all the words and just type in some, then as FB SEarch only matches on full strings I think going for separate words in Page/Username makes more sense.
I guess this question is one where I'm pretty much 80% sure of what is right, I was just kinda hoping from some input from folks with much experience than me in Facebook marketing to confirm my conclusions.
-
Do you really want to match for the individual search keywords?
When using the current version of Facebook search aren't most people searching for an entity that they already knows exists (your page) rather than for information on a generic term?
This is just a guess and maybe I'm totally off the mark.
From what I've seen of Facebook search you're going to need to exact match the terms that you want to rank for - so it would be "First Second Third"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog keywords for wordpress/duplicate keywords an issue?
Would you treat the blogs that businesses do the same as their subdomains/landing pages and putting different focus keywords in their blogs/wordpress and meta tags? So you put something different for each of the blog based on content/location/etc and nothing duplicates? Would that affect the rankings that much in regards to blog seo keyword similarities/duplicate descriptions?
Social Media | | kpexpressions0 -
Add Tracking Parameters to Website Links on Facebook/Twitter
does anyone know of a way to add tracking parameters to facebook/twitter website links in the about us section so that we can understand what traffic is specifically coming from that page? I already add tracking to posts, but I am more trying to track each standard link on these social channels. I am currently running into character limits or the result looks like a long url that will most certainly deter clicks because it looks suspicious.
Social Media | | dsinger1 -
Best Facebook content to share?
What is the best kinds of things to share on Facebook pages? I read conflicting results on the matter. In my experience memes and funny pictures get the best results. Next is creative art or user generated things. Videos and links to my site, even when they are funny or high quality pieces, get almost no interaction. Videos will basically get ignored and sent out to very few people.
Social Media | | Atomicx0 -
Exporting Facebook Page Likes
Has anyone found a work-around to export the entire list of people how have liked your page? I know this has been on-going problem for people, but I'm hoping someone here discovered a secret method they'd like to share...please. Thanks, Ruben
Social Media | | KempRugeLawGroup0 -
Facebook Likes, What are your thoughts on people begging for them?
Hi There, I'm seeing more and more businesses (especially small businesses) setting up Facebook pages and then almost begging people to like them with lines such as "lets see if we can get to 200 likes", etc etc. What are your thoughts on this does it really help and do you think Google will find a way to not count them as spammy?
Social Media | | Ant710 -
Page Speed and Social sharing bookmarks - how to balance
I've been having some challenges on my page load times and am in process of addressing. Some of the issues are my pictures(so I'm in process of condensing), but part of the issue (according to pingdom.com) is my social sharing. I was using 1 click retweet, and when I changed this to Sexy bookmarks, it seemed to improve. But, I'm wondering 2 things: 1. Do you guys have any recos on which plugin is best to use and takes least time to load (I'm not sure if this is contraditory). My priority is G+/Tw/FB. 2. On my sexybookmarks, it's strange because visually, the plugin is not showing up correctly. Where the G+ button should be, it's invisible. Ironically it works, if I click on it, but a normal person is not going to realize it's there. Any suggestions? In case it helps, my site is TheFlooringGirl.com. I don't think the plugin shows up there, but it does show up at the bottom of all of my blog posts. Thx. I appreciate any guidance you can provide.
Social Media | | Jborgueta0 -
What is the best Practice for Adding Social Buttons to your Sites from SEO Perspective?
Hey Guys, As you all know there are many social buttons out there that can be added to your website. Facebook Like button, Twitter's Tweet and Follow buttons, Google +1, and AddThis buttons are just a few to mention. All of these buttons can be customized, eg. you may choose to point your FB Like button to your homepage, to a specific inner page, or to your Facebook Brand Page. Same with your +1 button. Moreover, you may choose to add Twitter and Google+ Follow buttons to your site's pages, and so on. My questions are very simple: Is there any best practice for adding social buttons to your site from SEO perspective? if yes, Which social buttons to add? Where is the ideal place for them on your page? Where these buttons should be pointing to? your homepage? specific inner page? or to your official brand pages? Thanks in Advance, Yogev.
Social Media | | ShivaS1 -
Facebook Page Options
I know that facebook allows you to change your personal profile to a page. But now they have something else and I don't know what it is. It's another option that might be better than a page. This is for a company. Anyone know what I'm looking for? Thanks!
Social Media | | tylerfraser0