Website Building: Best practices for SEO and user interaction
-
I'm a noobie when it comes to SEO, with my knowledge coming from a few books and blogs. What are some of the best practices that you use when building a website for SEO and for user interaction? I've read about the following, but am not sure if they are still relevant. Also if you have any other suggestions, they would be appreciated.
-Phone # above fold line.
-A call to action above fold line on each page
-An HTML sitemap
-Terms & Conditions (supposed to create credibility in Googles eyes)
-NAP in the footer of each page
-Optimize each page for 1 unique keyword
Are these correct and is there anything else that I'm missing?
-
I read in the article that Google takes into consideration, the popularity of your page. This meaning that your website has a very low bounce rate.
I run a photo booth rental business for weddings and other social events. One of the features that comes standard with every package is that all of the photos from the event are hosted on an online photo gallery. We currently give the guests a business card at the event with our website address and on the website they can click a link that takes them to their online gallery, which is hosted on www.smugmug.com.
I wanted to see if there is a way that we could keep the traffic/visitors on our website longer vs. sending them to www.smugmug.com. I also would like to see if there is a way that they can incorporate social media sharing, such as Google+ to share our website with their friend and family.
It seems that with the online gallery it's a great way to drive traffic to our website and also take advantage of social media platforms. However, I just can't put finger on how to best go about this.
-
Thanks, just spent the last hour and read the entire article. Very easy to read and just enough info to get me started.
-
This is probably the best place to start : http://www.seomoz.org/beginners-guide-to-seo
I am not a big fan of HTML sitemaps , I would rather put my effort in to internal cross linking from content and an xml sitemap which is submitted via web masters tools
You might also want to look in to using schema.org to markup your Phone # and address ( if you use them )
If you are using address , you might also want to look in to GeoSitemaps
-
You should also have an XML Sitemap, make sure your site is search engine friendly, meaning careful with javascript and flash.
Make sure you have alt descriptions for images.
Depending on your site you can have more than one keyword optimized per page but don't go over board.
Loading time is important. Less than 5 seconds is important.
Create lots of unique quality content for your site and market them heavily on all social networks.
Create a Privacy Policy
Links in footer are not a good idea.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog or article length and SEO value
Why do different blog lengths affect SEO differently? Is it directly affected by Rankbrain or the Google Algorithm, or is it more because of user engagement?
Content Development | | CyrusDariusXerxes0 -
My Guest Blog: Still A Good Link Building Resource?
In an effort to build some links, we want to really work on improving our blog content and exposure. We want to write two quality posts per week, and submit 1 quality guest post every 1-2 weeks. However, we're not sure how to go about submitting guest posts or who to submit them to? I found an all article from SEOmoz http://moz.com/blog/4-valuable-link-building-services but it's from 2010. Is myguestblog still a good source? Are there better ways of doing it? Also, is ever advisable to pay to submit a post? Some of the legal blogs (we're a law firm) have this option, but that strikes me as spammy or low quality links. Just to reiterate, we are striving to write high-quality useful content audiences will find beneficial, not just junk or salesmanship. If it takes longer than a week to write posts like that, that's fine. We just really need some specific advise on who we should be submitting our guest posts to and who we should avoid. Thank you all so much for any advice or suggestions, Ruben
Content Development | | KempRugeLawGroup0 -
Content: Best Blogs Article
Hello, For an Ecommerce site, I think a good way to get known is to write a "Best X Blogs" article, where X is a topic in your industry, and then letting the people you link to know about the article. I got the idea from a Mozinar. My question is, how close does the X from above have to be in your niche? For example, if your product is running shoes can you write a "best athlete blogs" article? I'm worried about them reading the article, then leaving. In some smaller niches the topics closest to the product don't have much in the way of blogs out there. So how close to your niche does the Best X Blogs topic have to be?
Content Development | | BobGW0 -
Blog for SEO
Hello, When setting up a blog for seo, are same rules applied as far as keyword density, exact, phrase & broad match etc? We are in the process of setting up a blog on our site, with wordpress and want to start off on the right foot. Thank you
Content Development | | TP_Marketing0 -
Is this a good website design for attracting google and readers
hi, we are looking at re-doing our website and would like to know if this site is a good example of attracting traffic and google. what i mean is, they only have the title of stories and not much content, please take a look and let me know if we can learn any lessons from this site or if they should be adding more content http://www.femalefirst.co.uk/
Content Development | | ClaireH-1848860 -
What are the best content writer sites?
Hi, I'm doing some work on a new blog and wondered if anyone could recommend some low cost content writers? I have only justed started researching this service, so any advice the SEOmoz community could give would be grately appreciated. Thanks in advance.
Content Development | | RBH0 -
Blog content practices for e-commerce sites
What is the best practice in regards to content for e-commerce blogs on the same domain as the web-store (blog.storename.com)? What balance of content should be on the blog vs. the item & section pages or doesn't it matter?
Content Development | | MEldridge0 -
Are you sure moving a wordpress blog to a main website is a good idea?
Sorry to ask this question again but I left out some background info...... My blog sits at www.gardenbeet.wordpress.com I have been using the blog as my main linking page for my main website at www.gardenbeet.com - the blog links to relevant sites in both blog articles and on the side of the blog. The blog links to industry websites that in turn link to my main website at www.gardenbeet.com. If I was to move the wordpress blog to my own domain will my mainwebsite loose its strength. Will all those blog links pour my link juice out of my website? Will the current three way links become two way links and thereby lesson their linking importance? Is the previous recommendation (combine the blog and the main website) still the best course of action? Should I keep the two sites or perhaps close entries on the existing blog and start another on my own domain? thanks for your time AGAIN
Content Development | | GardenBeet0