Site structure question
-
I'm currently working on a very awkward custom-WP setup, in which I can't maintain the present drop-down navigation menu without having those pages under a parent or without completely recoding everything.
I have two requirements, for SEO purposes I'm looking for the following structure for each targeted landing page:
as opposed to www.example.com/sub/landing-page
Of course, having my landing pages as a child, I get the latter of the two. For navigational purposes they need to fall under a specific category in a drop-down menu. With any other theme or setup this is an easy fix, but not here. What I have now is that the landing pages are currently placed under a parent category page. But, they have custom permalinks. The permalinks are setup as follows www.example.com/landing-page
But, technically the exact structure is still www.example.com/sub/landing-page which then redirects to the custom permalink.
So, my question is - in an attempt to get my most important landing pages close to the root for better PR and crawlability, do I still get the same benefit with my current setup? Is this structure I have, better, worse, or indifferent?
Thanks.
-
Jay
It does get a little insignificant if its a small site (let's say under 50 pages excluding the blog).
Subfolders are a great way to categorize your content and structure the site so that users and engines can understand the relationships. This is particularly useful on a larger site, where this type of categorization is more important.
I'd say, small site - not a big deal. Make them short and avoid repetitive keywords.
BUT if you anticipate this growing into a larger site, you're going to want that flexibility. Thinking long term it is a little limiting to have a theme that doesn't allow for this option.
-Dan
-
Hi Klarke, yep that's the first thing I tried. Unfortunately with the way this particular site is setup that technique doesn't work. This theme uses custom widgets as the nav menu, and using a regular WP nav won't work without some serious recoding.
-
You can setup all Landing Pages as "pages".
Then use WordPress Menus to set which ones are drop down by dragging and dropping them into indented positions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL Structure on Category Pages
Hi, Currently, we having the following URL Structure o our product pages: All Products Pages: www.viatrading.com/wholesale/283/All_Products.html Category Page: www.viatrading.com/wholesale/4/Clothing.html Product Page: www.viatrading.com/wholesale/product/LOAD-HE-WOM/Assorted-High-End-Women-Clothing-Lots.html?cid=4 Since we are going to use another frontend system, we are thinking about re-working on this URL Structure, using something like this: All Products Pages: www.viatrading.com/wholesale-products/ Category Page: www.viatrading.com/wholesale-products/category/ Product Page: www.viatrading.com/wholesale-products/category/product-title/ I understand this is better for SEO and user experience. However, we already have good traffic on the current URL Structure. Should we use same left-side filters on Category Pages as in All Products Page? Since we are using Faceted Navigation, when users filter the Category (e.g. Clothing) they will see same page as Clothing Category Page. Is that an issue for Duplicate Content? Since we are a wholesale company - I understand is using "/wholesale/products/" in URL for all product pages a good idea? If so, should we avoid word "wholesale" in product-title to avoid repeated word in URL? For us, SKU in URL helps the company employees and maybe some clients identify the link. However, what do you think of using the SEO-friendly product-title, and 301 redirect it to www.viatrading.com/BRTA-LN-DISHRACKS/, so 1st link is only used by company members and Canonicalized 2nd is the only one seen by general public? Thank you,
On-Page Optimization | | viatrading10 -
How to check code to text ratio of Mobile Site?
Hello All, How to check code to text ratio of Mobile Site? Thanks!
On-Page Optimization | | adamjack0 -
Site update and what to do about current keyword rank
Hi im in the process of giving my site a major update as its only one page and not responsive . The the new site will have a homepage with a list of my services with a small description of each and each service will link to its own page. My one page site at the moment ranks number one in my area for a low competition keyword (moz keyword score of 13%) of course this sends me very little traffic. With my new site im also going for more keywords but these will be Moz KWD 30% and 40%. I know this will be quite hard and take some time but i'm pretty sure I know what I need to do to get there. Now my question is what do i do with my current home page (only page) that ranks for that low comp keyword?
On-Page Optimization | | juun
I dont want to lose my rank for that, so do i make a new page on my new site that is optimized for that keyword, but then I don't want to 301 my homepage to that so I guess as its such an easy word to rank for my new page would soon rank for that? What are your thoughts and advice please, thanks in advance.1 -
Does anyone know of an api for on site SEO?
I have searched for one, but really cannot find one that fits my needs. I am looking at making an on site grader / service that will check pages and point out SEO problems. One that I have found that I like is seorch.eu but they do not have an api. I do not want to reinvent the wheel if I do not have to. Also, the api does not have to be free, or it does not even have to be an api, it can be a self hosted application too.
On-Page Optimization | | LesleyPaone0 -
Increasing pageviews on a social networking site
Our social networking site, Yookos, has a target of 25 million pageviews by yearend 2013. This is part of my responsibilities. As with all social platforms, user authentication is required before one can access the content. What can i do to improve the pageviews exponentially?
On-Page Optimization | | seoworx1231 -
Author snippet image in results, question!
Hi, Quick question really, I can see how a Google+ profile picture showing up in the results can increase CTR and even trust but would this be a no no for a normal website? I mean if you had a website which offered personal training, so a brand rather than an individual would you not use this snippet? I've seen some website, even ecommerce sites using this tag to just increase their CTR.
On-Page Optimization | | Bondara0 -
Site Cleanup Operation
Hi, I hope you can help, I have been asked to look at a friends site that is simply shocking, but somehow ranks for its main target keywords, mainly because they are easy. But going through the site he has like 350 links on his menus that are all follow so I need to change them to nofollow, but should anything else normally be marked such as no index etc on a menu link. Also upon doing a Moz scan there are something like 250 missing meta descriptions from old blog posts. When I looked closer they had been using the blog section for posting relevant news headlines, but thats it, So he has 250 useless, low quality blog posts. My question is, what should I really do with them, ie delete, redirect, canonical etc. Any help is much appreciated. Thanks Paul
On-Page Optimization | | propertyhunter0 -
Site Speed Expert Referral Needed
We're looking for someone who can diagnose some site speed issues AND adjust the code, servers, etc. as needed. Does anyone know of an expert in this area?
On-Page Optimization | | BryanPhelps-BigLeapWeb0