Ecommerce SEO - product sort order
-
Hi,
I've been trying to find the answer to this in google but having no luck. In the current era, is it damaging to have products ordered randomly in an ecommerce website?
Also, how long would you suggest is a good length of time to establish your natural rank? Ive launched and still work on several succesful ecommerce sites, but have recently launched a completely new venture - brand new url, brand new site and it has been live for around 5 weeks now, and although it is being found in search, it isnt doing as well as i'd like
using the moz pro tools ive picked up some issues and have in the last few days tweaked page titles, added 'nofollow' to all my filters, added content etc, so I feel as though ive reset the clock.
the site (it's an adult site by the way) is www.lovesauce.co.uk - would appreciate some feedback from the pro's
-
many thanks for your answer.
to be honest it is largely because we have so many products, we felt it would give more of them a better shot at being viewed.
we have apc installed on the server, so the order doesnt shuffle with every page load, but it does change fairly frequently.
-
Tom,
I would say it's not bad for SEO, however it might be bad for your customers. What's the reasoning for the random order? Was it A/B tested? Etc.
-
Tom,
I would say it's not bad for SEO, however it might be bad for your customers. What's the reasoning for the random order? Was it A/B tested? Etc.
-
hi, many thanks for your reply.
sorry i managed to stray from my original question, but to respond to what you've said, we are currently only getting around 30 visits a day, but as I say we are very new to the search engines and I have done an awful lot of seo mop up just recently.
back to my original question! product ordering - I have mine set to random at the moment - but is this bad for SEO?
-
The thing may be your conversion rates. So some things you listed above seemed to be more SEO problems. Generally if you have traffic, you should convert at least one of those a long the line.
Lets say you have 100 unique visits a day, and this continues for about 4 weeks and you still don't get a sale, then something might be wrong. Are sales pitches good? Are they attracting the customer's searches?
These questions all depends on the niche, which I don't have any previous experience with adult niches. I would try to make sure the site is easy to use and navigate, has all the trust icons and SSL information. Easy contact us and etc.
Since you do have multiple ecommerce sites, you may want to see what tactics are converting best and if applicable use them on the adult site.
Note: At work, rather not look at an adult page, so can't see the site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we link back from help documents to product or features pages on website?
Hi, We have all our help documents on subdirectory linked for all the features or products we provide. Like we linked website.com/help/seo-guide from website.com/services/seo-product as that is relevant guide. Do we need to link back from all help guide pages to product pages? Thanks
Web Design | | vtmoz0 -
How to optimize SEO value of links in a calendar
Hi All- I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions? I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events? Thanks in advance for any input. -Chris
Web Design | | 1968Rouleur0 -
Website Redesign SEO Checklist
I am looking for a comprehensive Website Redesign SEO Checklist. One of my customers is changing its website design (including URL structure) and I need all kinds of suggestions for a smooth SEO operation. Thanks in advance!
Web Design | | stradiji0 -
Keywords in the page url for best SEO
Hello all, I am working in the keywors structure of a web and I have the following doubt: If I want to target these keywords: great food madrid and my website is: http://www.madridlive.com I do not know if I should keep either: OPTION 1: page url: www.madridlive.com/great-food-madrid or OPTION 2: page url www.madridlive.com/great-food I do not know if the search engines "understands" madrid in "madridlive", therefore I can avoid the "madrid" keyword, dicarding option 1 and going for option 2. Additionally I avoid duplication of the madrid keyword that can be seen as redundancy and also have a shorter page url. Thank you very much and sorry for such a question but I am new in this SEO field...just the excellent SEOMOZ's SEO Guide for beginners! Best regards, Antonio
Web Design | | aalcocer20030 -
List of products, also on home
What happens with sites that have the complete list of products in the home page and in the "Products" section. Would like to know your opinion as web developers and users and like SEO professionals. I'm in duality like web developer, somehow my subconscience is telling me that is stupid to have it on both places... And the home page is getting nice results and comments from the users, so, would consider quitting the "Products" teaser view. But of course, eliminate the "Products" section is somehow... un natural.... And what happens with SEO, I read somewhere that it's not very good to have all the "rank" spread in so many links in the home page... I don't even understand it completely or neven sure they said rank or juice..., but it's something that is concerning me... We are talking about 20 products, that can grow. I'm looking to have a better SEO, but also the UX is very important, even more than SEO (I know good UX is better SEO). Thanks in advance to any contribution.
Web Design | | MilosMilcom0 -
What is Best Platform to Build Website - SEO in mind
Hello... I am going to be creating two new websites shortly that will need to be built with SEO in mind. These will not be e-commerce sites, but instead will be informational with a couple pages of content on each. One will be used to get people to input their contact info and that info will be sent to our call center where we will call them back from. The other site will be heavily used for graphics, but still needs to have room for content (seo purposes)... Can you guys please recommend what platform i should have these sites written on (and please remember I need to do this on whatever is the most SEO-Friendly)... Thanks
Web Design | | Prime850 -
Looking for an open source or wordpress designer that knows seo best practices
I have almost lost my patience in trying to find a web developer for our project. I have searched high and low from freelancers to us based firms. All I can find; freelancers that can't get the job done, but promise they can and us based firms that are currently getting away with murder charging through the nose on work that is not acceptable to say the least. US based Firms 1. Seem to give you as little work as possible to increase their margin. I get it we all need to make money. 2. Everyone knows how to do everything until you start telling them that you have a little education in the industry and will be testing their work. All of the sudden they no longer talk to you. 3. Got a few recommendations and they are all subpar performers. After asking them why their builds load so slow or have so many errors they have excuses that point to the customer Freelancers over seas. 1. I am not sure where to start with this. I have searched high and low in freelancer for someone that I can trust to build a site. Of course there is a ton of junk to look through. After countless hours of narrowing down the individuals I am thinking of giving a shot I find that they are not capable of the job. All I want is a new website from a firm that is honest and knows what they are doing. That is educated in seo best practices. That can build a quality website and actually has references of sites they built that are still up and running and test out alright. It is pretty bad when web development companies miss simple items like h tags. Really? Does anyone know of someone that knows what they are doing? That can work with someone that knows how to run a dvd player. Just disappointing to see all these web companies and freelancers that get away with murder. Who earns their keep in this industry?!?!?!?
Web Design | | forecastedinvestments0 -
Ecommerce web site with too many internal links
Hi, We're using Magento CE 1.4.0.1 for our ecommerce web site with a fairly flat navigation system i.e. 9 major categories display across the top menu that when you roll over display 2-20 sub categories (which take you to a groups of similar products) and then individual product pages. The categories and sub categories are available to click on as part of a dynamic Html menu system on each page. Each page also shows a small number of related products. This linking structure seems fairly standard and yet Seomoz throws up the error message, "Too Many On-page links" for most pages on our site. Do I need to really worry about this? Is there much can be done to improve this on an ecommerce web site with a large catalogue of products? I've looked at the Knowledge Base but I don't feel the existing responses adequately address the issue for ecommerce sites.
Web Design | | languedoc0