What are the different tactics for getting ranked/ included in Google finance searches such as http://www.google.com/finance/company_news?q=NASDAQ:ADBE
-
I don't know what ranking factors they are using for this feed. The results vary greatly from a search done at google.com or google.com/news and google.com/finance
I'm working with a website that regularly publishes finance-related news and currently gets traffic from google finance. I'm wondering what we can do to optimize our news articles to possibly show more prominently or more often.
Thanks
-
Monica,
Thanks so much for your help. I was having trouble finding any further information through my own research, maybe I can get some clues from Google News. I will also be experimenting and maybe can share my findings.
I appreciate it
-Joe
-
Hi there,
I asked quite a few people, including some SEO's from the most prominent financial news publishers in the country. Unfortunately nobody has researched Google Finance at that granular level. It was described as an "algo overlay", using News as the foundation. The best recommendation I can provide is that you could do your own brief analysis of 200-300 stories on Finance, and look for attributes that correlate between them.
Sorry this isn't specifically answering your questions, but we would certainly welcome any research. Good luck!
-
Hi there,
I asked quite a few people, including some SEO's from the most prominent financial news publishers in the country. Unfortunately nobody has researched Google Finance at that granular level. It was described as an "algo overlay", using News as the foundation. The best recommendation I can provide is that you could do your own brief analysis of 2-300 stories on Finance, looking for attributes that correlate between them.
Sorry this isn't specifically answering your questions, but we would certainly welcome any research. Good luck!
-
Hi there,
Didn't want to leave you hanging, looking into a few things and will get back to you!
-
Hi Monica,
Thanks for your response. We've already done all of your suggestions, and I have a few follow-up questions:
In addition to getting generally better uptake into Google Finance, a few specific questions are:
1. What determines the set of companies that GF associates with an article? Any suggestions for keywords in the metadata or text of the article?
2. What determines how long the article stays on the feed on the right-hand side of GF? We think it's a function of our site's reputation, the clickthrough rate on the article title, and the frequency of competing articles on the company. We often see our articles appear on GF but last only a few minutes.
3. How long must the article be? When we write articles less than ~300 words they don't appear on GF, but other sites regularly have much shorter articles in GF. -
Hi there,
Submitting to Google Finance has the same requirements for Google News, including unique URL structure (incorporating 3 digits), creating permanent URLs (no overwriting), and that the content is updated every day. You also should submit the site as content for Google News.
If you haven't already, creating a Google News Sitemap is also on the top of the list, which helps Google gain access to news articles a lot more efficiently. Although Google notes that it "does not favor sites that use New Sitemaps", I find it useful simply because it also creates a separate tab in Webmaster Tools, making troubleshooting a lot easier.
I hope this helps point you in the right direction!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get visibility in Google Discover?
Hey everyone, I run a website that publish articles about pets. I have read some great things about Google Discover and the potential traffic it can bring to publishers (Condé Nast reported up to 20% of traffic coming from Discover in the US, at a certain point). I am currently trying to get indexed and after reading Google guidelines and a Ahrefs guide, I have made many optimizations to my site: structured data, creating an author page, fixing image size and publishing date... so far, it's not working. I feel the lack of a knowledge graph for my business may affect my chances. I'm currently building a GMB page to fix this. Do you have other recommendations or success stories of your own experiments with Discover? An example of an article I tried to get indexed was https://www.lebernard.ca/teletravail-chien-guide-survie/. Obviously, I'm not expecting feedback on the quality of the content since it's in French, but I'm curious if you see anything from a technical perspective that doesn't work. Thanks a lot for your help! Charles
Intermediate & Advanced SEO | | Cheebee1240 -
Should I have multiple websites for my different brands or one main website with different tabs/areas?
My client creates apps. As well as the apps they create themselves, they have made some of their own that cover various different topics. Currently they have individual websites for each of these apps, and a website for their app making business. They are asking whether they should just have one website - their app building site, which also includes information about the two apps they've built themselves. My feeling is it's better to keep them separate. The app building site is trying to appeal to a B2B audience and gain business to build new apps. AppA is trying to help carehomes and carers to streamline their business, and AppB is trying to help workplace and employee welfare. Combining them all will mean lots of mixed messaging/keywords even if we have dedicated areas on the site. I also think it will limit how much content we can create on each without being completely overwhelming for the user. If we keep them all separate then we can have a very clear user journey. I would of course recommend having blog posts or some sort of landing page to link to AppA and AppB's websites. Thoughts? Thank you!
Intermediate & Advanced SEO | | WhitewallGlasgow0 -
Fetch as Google -- Does not result in pages getting indexed
I run a exotic pet website which currently has several types of species of reptiles. It has done well in SERP for the first couple of types of reptiles, but I am continuing to add new species and for each of these comes the task of getting ranked and I need to figure out the best process. We just released our 4th species, "reticulated pythons", about 2 weeks ago, and I made these pages public and in Webmaster tools did a "Fetch as Google" and index page and child pages for this page: http://www.morphmarket.com/c/reptiles/pythons/reticulated-pythons/index While Google immediately indexed the index page, it did not really index the couple of dozen pages linked from this page despite me checking the option to crawl child pages. I know this by two ways: first, in Google Webmaster Tools, if I look at Search Analytics and Pages filtered by "retic", there are only 2 listed. This at least tells me it's not showing these pages to users. More directly though, if I look at Google search for "site:morphmarket.com/c/reptiles/pythons/reticulated-pythons" there are only 7 pages indexed. More details -- I've tested at least one of these URLs with the robot checker and they are not blocked. The canonical values look right. I have not monkeyed really with Crawl URL Parameters. I do NOT have these pages listed in my sitemap, but in my experience Google didn't care a lot about that -- I previously had about 100 pages there and google didn't index some of them for more than 1 year. Google has indexed "105k" pages from my site so it is very happy to do so, apparently just not the ones I want (this large value is due to permutations of search parameters, something I think I've since improved with canonical, robots, etc). I may have some nofollow links to the same URLs but NOT on this page, so assuming nofollow has only local effects, this shouldn't matter. Any advice on what could be going wrong here. I really want Google to index the top couple of links on this page (home, index, stores, calculator) as well as the couple dozen gene/tag links below.
Intermediate & Advanced SEO | | jplehmann0 -
Google News Sitemap in Different Languages
Thought I'd ask this question to confirm what I already think. I'm curious that if we're publishing something in two language and both are verified by the publishing center if the group would recommend publishing two separate Google News Sitemaps (one in each language) or publishing one in each language.
Intermediate & Advanced SEO | | mattdinbrooklyn0 -
URL Errors for SmartPhone in Google Search Console/Webmaster Tools
Howdy all, In recent weeks I have seen a steady increase in the number of smartphone related url errors on Googles Search Console (formerly webmaster tools). THe crawler appears to be searching for a /m/ or /mobile/ directory within the URLs. Why is it doing this? Any insight would be greatly appreciated. Unfortunately this is for an unresponsive site, would setting the viewport help stop the issue for know until my new responsive site is launched shortly. Cheers fello Mozzers 🙂 Tim NDh1RNs
Intermediate & Advanced SEO | | TimHolmes1 -
Domain.com/old-url to domain.com/new-url
HI, I have to change old url`s to new one, for the same domain and all landing pages will be the same: domain.com/old-url I have to change to: domain.com/new-url All together more than 70.000 url. What is best way to do that? should I use 301st redirect? is it possible to do in code or how? what could you please suggest? Thank you, Edgars
Intermediate & Advanced SEO | | Edzjus3330 -
URL Redirect: http://www.example.net/ vs. http://www.example.net
I currently have a website set up so that http://www.example.net/ redirects to http://www.example.net but **http://www.example.net/ **has more links and a higher page authority. Should I switch the redirect around? Here's the Open Site Explorer metrics for both: http://www.example.net/ Domain Authority: 38/100 Page Authority: 48/100 Linking Root Domains: 112 Total Links: 235 http://www.example.net Domain Authority: 38/100 Page Authority: 45/100 Linking Root Domains: 18 Total Links: 39
Intermediate & Advanced SEO | | kbrake0 -
My site rank is not consistent. Once it at first page , then for the next week it is not found in top 100 position. Again two/ three weeks later it ranked automatically without any work. Why this is happening?
Here's the following are available in my site: robot.txt file is included sitemap available Natural link building going on. in a week total 100 links we are creating. 30 social bookmarks, 30 directory submission, 20 blog comments, 20 forum links All the blog and forum links are from relevant sources. Please help me ..
Intermediate & Advanced SEO | | coldfireinc0