How does Title keyword order, number and puctuation factor into rankings?
-
Hi,
I am new at SEO and really trying to dive right in and do some thorough keyword research before I put my efforts into on-page optimization. In my research I have found a bunch of keywords that have low competition and decent search volume for my niche. I was thinking that I could be quite clever to combine a few of these phrases together in order to target them all. I realize that the first few positions for title tag placement hold extra value so I do not want to overdo it with my word choices and therefore not rank for my keywords.
For example "pink girls room" has the highest (but not a ton) searches out of the keywords that I have found. "pink room decor" is also a decent and relevant keyword. So if my title is "Pink girls room decor" at the beginning of my title will I hurt myself instead of thinking that I am clever enough to get both keywords with one shot.
Also, if I add more keywords in a natural way after this important beginning phrase, will it help me get more long tail search terms or will it just dilute my original keywords?
Finally, how do search engines view punctuation? I have noticed that when I search for terms myself that Google appears to ignore punctuation.. Does that mean if I am strategic I can get more keyword terms in my title and still sound human by taking advantage of this?
Thanks so much!
-
Today I read something different.
My understanding is that Google will also rank for the words in the title themselves not necessarily in the order placed, whereas Bing and Yahoo have a stronger emphasis on exact order keyword match. So today I changed up my Title in hopes of getting in a few more key words too. Hopefully I don't fall from my lofty perch for my main key word that is in my URL.
PS...I did have one word twice in my title ...I hope I don't get penalized for that.
-
"Pink girls room decor" does not cover you for "pink room decor" because the words need to be all together and not separated by another keyword.
"Pink girls room decor" covers you for "Pink girls room" and "girls room decor"
Yes additional alternative keyword phrases will help not hurt as long as you don't keyword stuff, "bedroom" and "room" are different keywords so think of alternative words that are also searched
Punctuation is ignored but still should be used for proper grammar
Don't forget that all title tags should be unique across the site! good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Should I create additional pages for to try to rank for alternative keywords?
Hi I have my primary product page https://www.planacademy.com/primavera-p6-training/ - that ranks well for and is optimized for "primavera p6 training". However, I'd the same page to rank well "primavera p6 online course". Do I create another version of this page optimized for these different keywords? Or do I try to get the 1 page to rank for both? A bit confused here as to what to do. Thanks.
Keyword Research | | plannerguy0 -
Coworker and I see totally different keyword volumes on same paid keyword planner account
My coworker and I are both connected to the same company's paid keyword planner account but are using our own individual google accounts to log in. When I look up the keyword "joint bank account" I get a search volume of 9,900, while she gets a search volume of 2,900. Does anyone know why this might be? Do we know which might be more accurate? This doesn't seem to be connected to Google lumping semantic variations together. I've seen it happen way before that update. It's hindering our headline pitching since the volume she sees does not meet our minimum search threshold. Any insight would be greatly appreciated! Thanks, Laira
Keyword Research | | CTI1 -
Two major pages ranking for the same keyword phrase
Hola all, So I'm having an issue where I have two important pages (homepage and page that lists products) that seemingly take turns ranking for an important keyword phrase. One day the homepage is in the top 20, one day the other, one day neither. And it's gone on like this for a couple of months. Both are optimized for keyword phrases that contain a shorter keyword phrase. So for example, let's say the homepage is optimized for: "Get paid to take polls" and the other page is optimized for "Earn cash for paid polls and more." Both contain: "paid polls." Is there cannibalization happening here? Should I completely remove "paid polls" from one keyword phrase? Any advice would be greatly appreciated! Thanks, Roman
Keyword Research | | Dynata_panel_marketing0 -
This page could be penalized as keyword stuffing?
Dear Mates, This sample page is http://goo.gl/kGljFX Title tag: Wondershare Video Converter Ultimate Coupon Code 30% - Buy Page Meta Desc: Wondershare Video Converter Ultimate Coupon Code 30%: Convert both Standard-Definition and High-Definition formats, super fast speed. H1: Wondershare Video Converter Ultimate Coupon Code H2: Wondershare Video Converter Ultimate Key Functions: H2: Wondershare Video Converter Ultimate Detailed Features: Could you take a look and let us an idea? Thank you Claudio
Keyword Research | | SharewarePros0 -
Keyword every blog post?
Hi Should I be looking to keyword every blog post I write? Obviously the point in a blog for most of us is to draw in traffic so should I keyword research every blog post and use that as keyword? What if there is no keyword stats for the blog im writing? I guess I just use a keyword I make up anyway and hope people type it? Thanks Chris
Keyword Research | | mrcsleonard0 -
Help finding some decent keywords
Anyone care to help a SEO Newbie find a couple of key words that would be easier to rank for for my website that provides kayak fishing information? mysite: yakangler.com The key words that I've identified are as follows: best kayak
Keyword Research | | mr_w
fishing from a kayak
fishing kayak review
fishing kayaks
kayak and fishing
kayak fishing
kayak for fishing
kayak reviews
kayak rigging
kayak weight limit
kayaks fishing
kayaks for fishing But I'm worried I'm missing the point, I don't see hardly any traffic from most of these. I've really tried to rank for "kayak fishing" but seem to be totally lost in the Google Panda abyss. Any advice on a different word or strategy would be greatly appreciated!0 -
Run a batch of keywords 1 by 1 through Adwords Keyword tool
Hi, I'm looking for a tool that will be able to run a list of keywords 1 by 1 through the Google Adwords keyword tool and place them together in a list, in order to get as much long tail keywords as possible. Thanks for any suggestion!
Keyword Research | | DeptAgency0