PR Media and Syndications
-
I’ve noticed that lot of my competitors who have good results in SERPs use or have used Pr Release and syndication to hundreds and thousands of sites. Just wondering how Google will react to the article that is published in different sites and has the same content and anchor link. Will it be considered a spam or no? Is it advisable to go with pr syndications after Penguin and Panda updates or no?
Thanks.
-
Thanks got the concept..
-
I would leave keyword density out of it - go ahead and do press releases, but your goal should be media coverage, not link building/SEO.
-
Well said Ruth, I also don’t favor the idea of duplicate content and anchored links from 1000’s of web sites. With new PR I’m trying to introduce the new product line that is described in a sub page of the web site. So you recommend contacting the PR media and asking them for a PR in their own words with necessary keyword density?
Thanks.
-
I would say, don't use press release syndication as a way to build links - it tends to generate duplicate content an David's right, the links aren't worth much. Instead, use PR the way PR is traditionally used - to build awareness and encourage media outlets to cover your stories in their own words. The last thing you want is for your own content to outrank you on somebody else's site!
-
Thanks David,
I don't want to do something and later regret about it. The best practice is to follow search engine guidelines. What I want to do is to get exposure and links that will be in help. I want the article to be in a user friendly way that will interest readers. Questions like: How the title should be written? Is the brand name supposed to be in the title? What is the best keyword density that I should keep? Should I use multiple keywords or just one with synonyms? How large should I go with syndication, 50 sites or 1000 sites? Are bothering me and as of now I don’t have any answer to these concerns. Can you provide me the best pr release writing tips, or an advice to mentioned above questions that might be in help?
-
Real companies use this as a marketing tactic thus google can never penalize you for something like this the most they will do is devalue the links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a recruitment company get 'credit' from Google when syndicating job posts?
I'm working on an SEO strategy for a recruitment agency. Like many recruitment agencies, they write tons of great unique content each month and as agencies do, they post the job descriptions to job websites as well as their own. These job websites won't generally allow any linking back to the agency website from the post. What can we do to make Google realise that the originator of the post is the recruitment agency and they deserve the 'credit' for the content? The recruitment agency has a low domain authority and so we've very much at the start of the process. It would be a damn shamn if they produced so much great unique content but couldn't get Google to recognise it. Google's advice says: "Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content." - But none of that can happen. Those big job websites just won't do it. A previous post here didn't get a sufficient answer. I'm starting to think there isn't an answer, other than having more authority than the websites we're syndicating to. Which isn't going to happen any time soon! Any thoughts?
Intermediate & Advanced SEO | | Mark_Reynolds0 -
No Follow for Social Media Buttons?
Our website has all social media buttons for Facebook, Twitter, LinkedIn and Google+ are located in the footer of all pages. These links are set to "no-follow". Running an SEMRUSH audit shows these "no-follows" coming up as an "issue". Is it best practices to set these links to social media sites as "follow" as opposed to "no-follow"? I am somewhat concerned about losing link juice but perhaps that is an outdated point of view. Any thoughts?? Thanks, Alan
Intermediate & Advanced SEO | | Kingalan11 -
Which one is better, a brand new subdomain or a second-level directory with PR 4
Hey, all SEOers! May I ask you a question about subdomain and second-level directory? Our website is about software, so we write many posts about how to use this software solve problems, and then use these posts to get ranks (we don't use the page of software to get ranks). And all the posts we wrote are listed under the second-lever directory, just like: www.xxx.com/support/ . But at this moment our boss want to list all the posts to the subdomain like support.xxx.com. By the way, the second-level directory is a page with PR 4, and the subdomain is brand new, even it doesn't exist now. So here is my question: should we list all the posts to support.xxx.com? If we choose to do like this, this will effect the speed of Google index, and we will take more time to build links for XXX.com and support.XXX.com? Any answer will be appreciated and thank you advance! to get rank instead of ranking the page of product,
Intermediate & Advanced SEO | | Vicky28850 -
Any reasons why social media properties are ranking higher than the site's own name?
The site below has social media properties and other sites coming up before it's own listing even for the exact search of the site name. Any ideas why this is happening? Link Any input is appreciated.
Intermediate & Advanced SEO | | SEO5Team0 -
PR Dilution and Number of Pages Indexed
Hi Mozzers, My client is really pushing for me to get thousands, if not millions of pages indexed through the use of long-tail keywords. I know that I can probably get quite a few of them into Google, but will this dilute the PR on my site? These pages would be worthwhile in that if anyone actually visits them, there is a solid chance they will convert to a lead do to the nature of the long-tail keywords. My suggestion is to run all the keywords for these thousands of pages through adwords to check the number of queries and only create pages for the ones which actually receive searches. What do you guys think? I know that the content needs to have value and can't be scraped/low-quality and pulling these pages out of my butt won't end well, but I need solid evidence to make a case either for or against it to my clients.
Intermediate & Advanced SEO | | Travis-W0 -
Building High PR Links
Would this technique work well for ranking? Get a relevant guestpost on a relevant site. Then send high PR links to that page to create pr3-5 relevant links to your main site.
Intermediate & Advanced SEO | | court120 -
My site was a PR 5 and now is unranked?
A site that I do SEO and SMM (www.corporatecomplianceinsights.com) had a PR 5 and now it shows "unranked". I had the #1 position for many core keywords, and now they are all gone. I don't do any black hat at all. Mostly article distribution and onsite content growth. The only logical thing that I can think of is, the server was going down several times a day, for about 3 days, a few weeks ago. But I can imagine that would cause me to lose all my rankings, and a PR 5. But then again, this has never happened to me before. I am trying to find out what caused this, how to fix the problem, and how long it will take to recover. Any suggestions or help in this matter would be greatly appreciated. I am willing to pay for good advice on this issue if need be. JT
Intermediate & Advanced SEO | | KillerProductions0 -
Homepage with a lower PR?
Can anybody give me an example of 2-4 sites that have lower PR on the homepage and a higher PR on secondary pages (about us, etc)? And is there a way to search for such sites in Google? Thanks
Intermediate & Advanced SEO | | VinceWicks0